Dunkin by Magdalena Edwards

The appeal to consumers

maggz156 — 2025-03-27 03:44:35 UTC

Dunkin is able to keep customers coming back because of the fan favorites that they make but also because they have holiday menus which keeps people coming back and trying new things. The whole idea of the seasonal items allows customers to feel more joy about the holidays coming back around. People wait months and months for specific holiday drinks and treats to come back because they enjoy them so much.

The Logos Throught the Years

maggz156 — 2025-03-27 03:44:47 UTC

Dunkin was originally named "Open Kettle". The name was changed in 1950 because Rosenberg noticed that the customers would dunk their donuts in there coffee so "Dunkin Donuts ". Dunkin Donuts decided to change the name to just Dunkin to show that they sell more than just coffee and donuts so they could bring in more customers.

The Start of Dunkin

maggz156 — 2025-03-27 18:00:43 UTC

William Rosenberg founded Dunkin in 1950. Rosenberg started off taking out a loan to start a company to serve sandwiches, coffee, donuts and snacks after realizing that the workers in the shipyard Rosenberg worked at didn't have many options for lunch. He then realized that most of sales were coming from the coffee and donuts. Following this realization, he opened Open Kettle which later would be known as Dunkin. In 1963 the company opened its 100th location over 1000 locations by 1979. Today there is over 12,000 Dunkin locations, 3,200 international restaurants in 46 different countries.

Slogan

maggz156 — 2025-03-27 18:05:53 UTC

"America Runs on Dunkin" is the most common and memorable slogan that Dunkin has. The slogan is showing that the food is not all Dunkin is about. Dunkin wants everyone to feel joy and happiness after coming to get food whether that be before work or whenever and have a positive experience getting the food that they love.

Why Dunkin is so popular.

maggz156 — 2025-03-27 19:38:03 UTC

Over the years Dunkin has introduced more and more products to the menu.

The first one was the munchkins in 1973 which became a fan favorite very quickly.

In 1997 The coolata frozen drink was introduced.

In 2017 the frozen coffee was introduced.

These are just some examples of items that are brought in as something new and interesting for people to try at Dunkin, so people come and try new things.

Some of the most common fan favorites are the munchkins, the hot chocolate whether it be frozen or regular. The omelet bites are popular as well as the Dunkin wrap and the Strawberry Dragon fruit Refresher.

Adapting to modern Technology

maggz156 — 2025-03-30 03:39:37 UTC

Over time everything has been switching to mobile everyone wants to do everything from their phone, so this is a way Dunkin has adapted to the times. One thing that Dunkin has done along with many other places is create a mobile app so that people can order ahead and quickly come pick up the food without having to wait. The mobile app is perfect for people who maybe be in a rush and need to get the food and go quickly. The mobile app is easy to use, you can see the menu as soon as you open the app along with your points. One can earn points by ordering from Dunkin and then the points can get you free items. Once you scroll down though there is deals and coupons that make it so that someone wants to order more because they can save money.

maggz156 — 2025-03-30 04:05:38 UTC

Dunkin's 2 colors it uses is Pink and orange. The pink represents peace and comfort. The orange represents outgoing and adventures. The colors set Dunkin apart from other brands because no other place uses pink and orange. It's a very bold choice and these two colors are not seen together a lot, so it makes Dunkin memorable and stick out. With these colors Dunkin wants to create a warm welcoming environment and wants to invite everyone in for a great experience.

maggz156 — 2025-03-31 18:50:12 UTC

In the words of Anne Norton in "Signs of shopping" "It is a place of meeting for the young and one of the rare places where young and old go together (105)" A lot of Dunkins branding and everything is aimed at the younger generation. Or when the younger generation mentions oh, I got this really good Dunkin drink and then their friends go to Dunkin to try it. But many older people also go to Dunkin too.