AUDIENCE SEGMENTATION: VALS (due end of day) by JENNY https://padlet.com/jennyhenggk1/vals2 Watch the VALS video. Further reading: https://uni.edu/lynch/vals-consumer-types Which one of the VALS category type are you? Describe yourself based on the characteristics of the people in that category type. Select only two prominent traits from the VALS group you are in. State two brands you have bought that befits the VALS category type you have chosen for yourself. START BY CREATING A NEW POST AND WRITE YOUR NAME AS TITLE. en-us 2021-05-13 07:13:00 UTC 2026-03-17 01:52:16 UTC hello@padlet.com https://padlet.net/icons/png/1f4a1.png WRITE YOUR NAME jennyhenggk1 https://padlet.com/jennyhenggk1/vals2/wish/1520351770 2021-05-13 07:13:00 UTC https://padlet.com/jennyhenggk1/vals2/wish/1520351770 Chloee Mae Pang https://padlet.com/jennyhenggk1/vals2/wish/1542849711 I think I follow the characteristics of a Survivor

Survivor:
  • I feel more comfortable with things I am familiar with 
  • My primary concerns are with safety and security 
  • I priorities on meeting my needs rather than my wants.
  • I am considered a more cautious consumer 
  • I am loyal to brands I recognize and personally use.

Traits:
  • motivated by the desire for achievement
  • deep commitment to career and family

Brand: 
  • Nestlé
  • Colgate

]]> 2021-05-20 07:31:57 UTC https://padlet.com/jennyhenggk1/vals2/wish/1542849711 Nabilah https://padlet.com/jennyhenggk1/vals2/wish/1542856215 I would consider myself a striver as my decisions are usually affected by other peoples opinions and approvals. Thus, I tend to purchase brands that are trendy or popular. I also purchase expensive items when I am able to afford them yet tend to go for those well below my budget.

Prominent traits of strivers:
1. Often settle for lower budget alternatives
2. Heavily emphasise on opinion and approval of others

Brands that befits a strivers: 
- Cerave
- Acer

]]> 2021-05-20 07:34:47 UTC https://padlet.com/jennyhenggk1/vals2/wish/1542856215 Odelia Tirza Khoo https://padlet.com/jennyhenggk1/vals2/wish/1542868709 I would put myself in the experiencers category as I seek more variety or something different in life compared to a normal lifestyle.

The two prominent traits of experiencers are:
  • enthusiastic in new possibilities 
  • seeks variety, excitement, the offbeat, and the risky. 

The two brands that befit the experiencers category would be:
  • GoPro
  • Tesla
]]> 2021-05-20 07:39:44 UTC https://padlet.com/jennyhenggk1/vals2/wish/1542868709 Soo Wen https://padlet.com/jennyhenggk1/vals2/wish/1542887520 I relate more to the experiencer characteristics as I am: 
  • very motivated by self expression and love doing that through trying new things and experiences
  • often enjoy outdoor activities, exercises and social activities too as I also enjoy meeting people or socializing with people from these activities

Two brands I’ve bought that benefits the experiencer:
  • Yonex
  • SHEIN
]]> 2021-05-20 07:47:11 UTC https://padlet.com/jennyhenggk1/vals2/wish/1542887520 Chadi Elkarimi cappedarc https://padlet.com/jennyhenggk1/vals2/wish/1542888628 Believers: I would consider myself as a believer because most of my decisions are affected by how my family responses and are they accepted religion wise as well as being loyal to some brands that i cant exchange. 
Brands: Nike,  Sony. 
Experiencers: i see myself as an experiencer because time after time i change my style depending on what's popular at the moment as well as buying products or trying new activities that might have a downside risk but I need experience it at least once in my life. 
Brands: Bvlgari, Anti Social Club. ]]> 2021-05-20 07:47:40 UTC https://padlet.com/jennyhenggk1/vals2/wish/1542888628 Natalie Ng https://padlet.com/jennyhenggk1/vals2/wish/1542903396 I consider myself as an experiencers. Because I often seek for excitement and something different in life. And sometimes a bit of risky activities to do!

Two prominent of experiencers:
-energy source from exercise, sports, outdoor recreation, and social activities
-motivated by self-expression

Two brands I've bought that befits these characteristics:
-attending numerous events
-shopping related brands]]> 2021-05-20 07:53:54 UTC https://padlet.com/jennyhenggk1/vals2/wish/1542903396 Nadia Natasha https://padlet.com/jennyhenggk1/vals2/wish/1542915013 I closely relate myself to being a thinker in the VALS Consumer Types. This is because thinkers:
  • are motivated by ideals, as in the thought-process in making purchases are mature, satisfied and comfortable (with the products they’re familiar with)
  • look for durability, functionality and the value the products carries with it 

Two brands I’ve bought that befits these characteristics:
  • Innisfree
  • iPhone 
]]> 2021-05-20 07:58:29 UTC https://padlet.com/jennyhenggk1/vals2/wish/1542915013 Nadine https://padlet.com/jennyhenggk1/vals2/wish/1542924491 I would probably relate to being a thinker with the characteristics of: 
- seeking out information in the decision making process 
- look for functionality, durability, and value in the products 

Brands I've bought are: 
- Macbook Pro 
- Avene ]]> 2021-05-20 08:02:36 UTC https://padlet.com/jennyhenggk1/vals2/wish/1542924491 Kylie Fong https://padlet.com/jennyhenggk1/vals2/wish/1542930334 I'm the thinker in the VALS category because I won't influenced by trending stuff. I will always concern about the functionality, value and durability of a product before I purchased it. If the product is worth it, then I will buy it without hesitation. Besides that, I will highly be motivated by ideal, because I will feel mature, satisfied, and comfortable during making the decision.

Brands: iPhone, Uniqlo.]]> 2021-05-20 08:05:14 UTC https://padlet.com/jennyhenggk1/vals2/wish/1542930334 Sahar Matin https://padlet.com/jennyhenggk1/vals2/wish/1542956411 I would consider myself to be a believer and experiencer. I think I am a believer because I am very brand loyal and conventional, some off my things just have to be the way it is it can't change. Like I don't use android, I have been using Apple products all the way be it an iPhone, iPad or MacBook. 
I think I am an experiencer because as much as I am loyal to a few brands I like experiencing in buying new products to see how it is and if I like. If there's a trend going on I would buy that product and try it out. 
Brand: Amina Muaddi ]]> 2021-05-20 08:15:56 UTC https://padlet.com/jennyhenggk1/vals2/wish/1542956411 DANIYA https://padlet.com/jennyhenggk1/vals2/wish/1543015210 VALS Category Type: Experiencers

  • I am basically motivated by self-expression.
  • Very much enthusiastic and impulsive about new possibilities.
  • I tend to seek variety and experience in my life.
  • I also savor the new, the offbeat, and the risky.
  • I usually buy items on basis of whims, appearances, and trendiness.
  • Mostly spend on fashion, entertainment, and socializing.

2 Brands I have bought that befits the Experiencers category:

  • Timberland Boots
  • Rolling Stones Denim Jacket

]]> 2021-05-20 08:39:40 UTC https://padlet.com/jennyhenggk1/vals2/wish/1543015210 Hanif hanifnazim356 https://padlet.com/jennyhenggk1/vals2/wish/1543071489 I choose  Experience for VALS Category type.

  • I like to seek variety and excitement.
  • I enjoy an outdoor activities that vulnerable to nature and explore new things.
  • I always be motivated by self experience because life is just like an experiment.The more you do, the more it will be better.
  • I like the risky  things and what life means if you scared to faced  the risk and it's also the key for you to see the path that beyond your imagination.
Two brands that befits the experiencers category:
  • Stan Gets and Joao vinyl record
  • Dr. Martens

]]> 2021-05-20 09:04:21 UTC https://padlet.com/jennyhenggk1/vals2/wish/1543071489 Maimunah Afiqah https://padlet.com/jennyhenggk1/vals2/wish/1543143311 I would consider myself a Maker. As I try to be self-sufficient as much as I can.  I would also consider myself somewhat traditional in certain contexts. 

Traits: 
  • They express themselves and experience the world by working on it
  •  Makers are practical people who have constructive skills and value self-sufficiency.

brand:
  •   IKEA furniture
  •  Tupperware. 
]]> 2021-05-20 09:40:22 UTC https://padlet.com/jennyhenggk1/vals2/wish/1543143311 EDMUND LEE https://padlet.com/jennyhenggk1/vals2/wish/1543186914 I would consider myself as a striver because every time I buy something, I want to get other people’s opinions and approval before I buy the product. For example, I will watch a lot of unboxing and review video online before I buy. Sometimes I also want to buy some expensive products, but most of them are beyond my budget. And I can only look for their substitutes, and the quality is not worse than such expensive products.

 two brands I have bought that befits the striver category:
-GODOX LIGHT
-CANON CAMERA

]]> 2021-05-20 10:04:26 UTC https://padlet.com/jennyhenggk1/vals2/wish/1543186914 Felix https://padlet.com/jennyhenggk1/vals2/wish/1543206326 I would consider myself as a Achievers.
- If you want something you will have to work for it
- Push your limit with rewards
- More active to do something and have motivation when you want to achieve your goal. 

Brand: 
- Apple 
- Colgate

]]> 2021-05-20 10:14:43 UTC https://padlet.com/jennyhenggk1/vals2/wish/1543206326 Ju Dakyung https://padlet.com/jennyhenggk1/vals2/wish/1543383577 I would consider myself as a striver because I care about people's opinions when I buy products. If I want to buy something else, I tend to buy it if I can afford it even if it's expensive.

Traits
-Seek to achieve
-Frequently save for expensive items

Brand
-H&M
-UNIQLO]]> 2021-05-20 11:51:40 UTC https://padlet.com/jennyhenggk1/vals2/wish/1543383577 Neha Nair https://padlet.com/jennyhenggk1/vals2/wish/1576182782 I believe I am an experiencer. This is because I like experimenting with different brands, for electronic devices. As an example, I use a MacBook but I have a Samsung phone.

Traits: Enthusiastic when it comes to different brands product

Brands: Apple, Samsung ]]> 2021-06-01 13:17:10 UTC https://padlet.com/jennyhenggk1/vals2/wish/1576182782