Develop and drive global influencer and creator marketing strategies that support brand initiatives with a focus on brand building, storytelling, cultural relevance and new Gen Z/ younger Millennial consumer engagement

Partner with VIP/Celebrity team to develop and implement a global and locally relevant talent constellation strategy inclusive of celebrity, ambassadors, influencers and creators to increase visibility, desirability and positive momentum for the brand

Identify and develop relationships with key influencers (new and existing) to build brand relevance through both organic gifting and paid partnerships

Own global influencer guidance, providing direction to regional BU teams on influencer identification and initiatives to drive engagement, earned media and cultural relevance

Lead North America influencer strategy and execution, creating programs that build brand heat and value generation for NA business and developing/nurturing relationships with our growing Coach Collective of influencers

Collaborate with cross-functional teams to develop briefs for content creation from concept to execution, managing talent-led campaigns and retail and outlet influencer activations

Identify innovative new influencer and creator partnerships and initiatives that support and amplify broader marketing campaigns as well as experiential activations (e.g., pop up events)

Oversee global measurement and reporting; drive, track and report on keys KPIs, including reach, engagement and conversions by campaign, aligned to broader campaign and business goals

Negotiate and manage brand ambassador contracts and/or advise agency partners on management.

Responsible for influencer/creator gifting & seeding strategies and logistics

Manage influencer and creator marketing budgets.

Lead, coach and develop internal team

Be at the forefront of understanding marketing, culture and social media trends and serve as an expert in the space

You will be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, research 

Assist in building marketing plan / calendar for the different markets in close co-operation with the brand’s marketing departments

Handle the marketing plan forecast and the marketing plan orders

Follow up closely on the plans’ implementation, schedule and activities in all concerned markets

Coming with innovative ideas that will delight the customers 

Measure the marketing activities ROIs

Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines

Plan and follow-up on promotions in coordination with the different area managers and the training and promotion manager

Work in coordination with commercial team and list objectives for main customers

Manage and coordinate with concerned parties for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases

Organise, attend events, and exhibitions

Secure sponsorship to assist with the publicity and funding of marketing projects

Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors’ activities, and evaluating market campaigns

Lead the development and roll-out of ASOS’s newly reimagined global talent strategy.

Manage a team of influencer/talent reps to identify and build a scaled roster of talent.

Develop and plan the global consumer communications and influencer marketing calendar including nuanced, local variants of the global strategy to

optimise in specific markets and clearly communicate this to the wider business.

Oversee the planning and execution of PR and influencer marketing campaigns, ensuring messaging is consistent across all channels and effectively resonates with our target audience.

Conceptualise and execute creative and impactful consumer-facing activations that inspire connections and engagement between our brand and our target audience.

Build and maintain strong relationships with influencers/ talent (inc. agencies) and media outlets negotiating partnerships and collaborations that deliver results.

VIP talent partnership management – sourcing, negotiating and managing the relationship.

Stay informed about emerging social media platforms, up-and-coming influencers, and media outlets to identify new opportunities for brand promotion.

Stay up-to-date with PR and influencer marketing trends and develop innovative strategies to position our brand as a leader in the industry with responsibility of communicating to your team and wider business.

Be the key point person on all PR and talent marketing, representing marketing at a senior level within the business.

Collaborate cross-functionally with internal teams, including marketing, social media, and creative, to ensure a cohesive and integrated approach to PR and influencer marketing.

Contributing and aligning to a centralised integrated marketing calendar, including all relevant commercial priorities.

Developing a close working relationship with senior buying & design teams and other relevant internal stakeholders to ensure an acute understanding of product development and new seasonal drops across all ASOS owned brands

Work with the Senior Social Strategy and Insights Manager to implement and maintain reporting of our PR and influencer marketing initiatives.

Manage and work with agency partners to create an agile operating model and leverage their experience and expertise to push in-house boundaries. Responsibility for any new supplier sourcing/ onboarding

Ensure all partnerships adheres to legal and ethical guidelines.

Manage budgets, targets and campaign execution to hit internal customer, category and brand goals e.g., increased SOV

Line management of direct reports including development and training

Support on the development and implementation of CRM strategies that enhance customer retention, satisfaction, and lifetime value.

Assist management in the end-to-end process of setting up e-mail campaigns, flows, app pushes and SMS across ARNE’s UK and international markets.

Support in the planning, execution, and analysis of email marketing campaigns to drive customer engagement, conversions, and revenue.

Assist building the CRM calendar across all channels, taking into consideration upcoming launches, stock levels and current trends.

Build and monitor results for all automated e-mail flows to nurture leads and drive conversions.

Assist in the development of segmentation strategies to ensure campaigns are suitably targeted to maximise channel engagement rates and conversion.

Leverage user insights to personalise campaign content and conduct A/B tests to optimise email content, subject lines, and other campaign elements for improved performance.

Support management on pulling weekly email performance reports, whilst identifying trends, opportunities and areas for improvement.

Work closely with cross-functional teams, including Marketing, Trade, Merchandising and the Customer Service team, to ensure seamless execution of CRM and email marketing.

Support in providing regular reports and insights to Senior Management, highlighting the impact of CRM and email marketing efforts against business goals.

Monitor competitor campaigns within the market to inform our future e-mail strategy.

Any other ad hoc duties as required.

Bachelor’s Degree preferred

10+ years of relevant experience in developing and delivering global influencer marketing strategies in a dynamic, fast-paced environment

Proven track record of managing successful digital campaigns across social platforms (Instagram, TikTok, YouTube, Twitter)

Passionate and adept at building communities with the ability to market at the speed of culture

Sharp business acumen, strategic thinking, and analytical skills; proven ability to drive both brand and commercial outcomes and deliver on program KPIs and ROI goals

Strong relationship skills, adept at negotiation, deal-making and closing deals

Demonstrated ability to leverage real-time customer insight and analysis to drive customer-centric outcomes/innovation

Highly organized with the ability to juggle multiple priorities and work in a fast-paced environment

Adept at managing multi-stakeholder initiatives and solving problems/removing obstacles to get work done/drive execution

Self-starter with strong initiative, ownership and accountability for business outcomes

Demonstrated ability to effectively build relationships and collaborate across a matrixed global organization and to organize and lead teams who do not directly report to you

Excellent written and verbal communication skills

Experience in the fashion industry a plus

At least 3 years experience in a 360 marketing role (Trade, Ecommerce, PR, influencers, CRM) within a luxury fashion brand

GCC/UAE experience is essential, clear understanding of the ME market and consumer

Be Pro active and confident

Knowledgeable about all customer touch points, malls, CRM, digital

Previous experience dealing with agencies 

Experienced with events

Understanding of Customer KPI's   

Demonstrable experience working on brand or agency side managing accounts for a large global business or accounts.

Strong media relations and existing agency relationships within fashion industry.

Strong understanding of influencer marketing strategies with relevant experience helping to develop a new operation model and define and build brands on social.

Confident in managing VIP talent and agency relationships.

Proven event management experience.

Enjoys a fast paced environment, constant change and being comfortable dealing with ambiguity. This is crucial in a high-growth environment which continuously redefines itself.

High degree of personal and professional familiarity with all social platforms including Instagram, TikTok, Facebook, Snapchat, YouTube etc.

An enthusiastic and proactive attitude.

Crisis management.

Able and willing to take considered risks. Digital media is a developing space and the ability to make decisions about which risks to pursue, and which not to, is really important – as is the ability to assess and learn from those activities.

1 ½ + years of experience in a CRM role.

Bachelor’s degree: Marketing or related (or equivalent experience).

A strong analytics background using Google Analytics desired.

Experience using email and marketing platforms like Klaviyo and Shopify Plus.

Highly organised and process driven.

Experience executing successful marketing campaigns.

Proactive, highly organised and process driven.

Fashion experience desired but not essential.

Analytical and process-oriented mindset with attention to detail.