https://padlet.com/john_buglear/zara en-us 2017-10-09 15:17:30 UTC 2025-12-06 22:55:05 UTC hello@padlet.com https://padlet.com/john_buglear/zara/wish/195616201 To target the correct audience
To increase the profit of the business.]]> 2017-10-10 14:25:35 UTC https://padlet.com/john_buglear/zara/wish/195616201 https://padlet.com/john_buglear/zara/wish/195616272 Online surveys through email
Online popup surveys
Links to survey on back of receipt

]]> 2017-10-10 14:25:43 UTC https://padlet.com/john_buglear/zara/wish/195616272 https://padlet.com/john_buglear/zara/wish/195616336 Predominantly Female 
Aged 16-25
Signed up Members

]]> 2017-10-10 14:25:50 UTC https://padlet.com/john_buglear/zara/wish/195616336 https://padlet.com/john_buglear/zara/wish/195617889 University Towns in store
Online (through email)

]]> 2017-10-10 14:28:24 UTC https://padlet.com/john_buglear/zara/wish/195617889 https://padlet.com/john_buglear/zara/wish/195619034 1.Are you entitled to a student discount?
2. How often do you shop in Zara?
3. What is your average spend per shop?
4. Would you be interested in a student card?
5. Do you currently use student discounts?

]]> 2017-10-10 14:30:17 UTC https://padlet.com/john_buglear/zara/wish/195619034 https://padlet.com/john_buglear/zara/wish/195621875 2017-10-10 14:35:20 UTC https://padlet.com/john_buglear/zara/wish/195621875 https://padlet.com/john_buglear/zara/wish/195622471 2017-10-10 14:36:20 UTC https://padlet.com/john_buglear/zara/wish/195622471 https://padlet.com/john_buglear/zara/wish/195623794  If there is not a high enough demand amongst the target audience being surveyed then the student discount would not be worthwhile. However, if the people in the age bracket of 16 to 25 value student discount and also use the Zara store then the discount policy would boost profit. ]]> 2017-10-10 14:38:29 UTC https://padlet.com/john_buglear/zara/wish/195623794 https://padlet.com/john_buglear/zara/wish/195623999 2017-10-10 14:38:53 UTC https://padlet.com/john_buglear/zara/wish/195623999 https://padlet.com/john_buglear/zara/wish/195626043 Hold meetings with staff to help inform decisions]]> 2017-10-10 14:42:16 UTC https://padlet.com/john_buglear/zara/wish/195626043 https://padlet.com/john_buglear/zara/wish/195660745 STUDENTS AND POST GRADS (16-25)
FEMALE/MALE]]> 2017-10-10 15:31:55 UTC https://padlet.com/john_buglear/zara/wish/195660745 https://padlet.com/john_buglear/zara/wish/195662499 A CITY CENTRE WITH A MAJORITY OF STUDENTS AND ONE THAT CURRENTLY HAS A ZARA STORE]]> 2017-10-10 15:34:03 UTC https://padlet.com/john_buglear/zara/wish/195662499 https://padlet.com/john_buglear/zara/wish/195663513 ONLINE SURVEY - THROUGH SOCIAL MEDIA SUCH AS TWITTER
LEAFLETS - POST TO STUDENT ACCOMMODATION AND ON THE STREET
ON THEIR WEBSITE - SURVEY FOR STUDENTS
TECHNIQUE: OFFER A PRIZE TO ENCOURAGE PEOPLE. E.G FIFTY POUND WIN OR FREE FOOD

]]> 2017-10-10 15:35:08 UTC https://padlet.com/john_buglear/zara/wish/195663513 https://padlet.com/john_buglear/zara/wish/195665434 - HELP KNOW HOW TO TARGET STUDENTS AND WHAT WOULD ATTRACT THEM. 
- HELP BOOST SALES AND TO ATTRACT NEW CUSTOMERS WITH THE PROMOTION. 
- HELP THE COMPANY TO KNOW THE STUDENTS INTERESTS ]]> 2017-10-10 15:37:34 UTC https://padlet.com/john_buglear/zara/wish/195665434 https://padlet.com/john_buglear/zara/wish/195667458 Q1 ARE YOU A STUDENT?
Q2) ARE YOU MALE OR FEMALE?
Q3) DO YOU SHOP AT ZARA AND IF SO HOW OFTEN?
Q4) DO YOU PREFER TO SHOP ONLINE OR IN STORE?
Q5) DO YOU USE STUDENT DISCOUNTS OFTEN?

]]> 2017-10-10 15:40:24 UTC https://padlet.com/john_buglear/zara/wish/195667458 https://padlet.com/john_buglear/zara/wish/195671517 MAIN SHOPPING SEASON]]> 2017-10-10 15:45:46 UTC https://padlet.com/john_buglear/zara/wish/195671517 https://padlet.com/john_buglear/zara/wish/195672096 DEPENDANT ON TECHNIQUE:
- DIGITAL SURVEYS 1-3 MONTHS
-HANDOUT SURVEYS 1 MONTH ]]> 2017-10-10 15:46:49 UTC https://padlet.com/john_buglear/zara/wish/195672096 https://padlet.com/john_buglear/zara/wish/195693970 Students aged between 16-25 who have a passion for fashion .]]> 2017-10-10 16:23:46 UTC https://padlet.com/john_buglear/zara/wish/195693970 https://padlet.com/john_buglear/zara/wish/195695420 Promotion, brings in more business and rewards loyal customers. This will bring in more revenue and allows them to see trends in sales.]]> 2017-10-10 16:26:34 UTC https://padlet.com/john_buglear/zara/wish/195695420 https://padlet.com/john_buglear/zara/wish/195696501 In student cities which also have Zara's
Online]]> 2017-10-10 16:28:31 UTC https://padlet.com/john_buglear/zara/wish/195696501 https://padlet.com/john_buglear/zara/wish/195697683 Start of student year (term time).]]> 2017-10-10 16:30:40 UTC https://padlet.com/john_buglear/zara/wish/195697683 https://padlet.com/john_buglear/zara/wish/195698081 Promoted online, for example, social media or email.
In streets, people handing out cards of leaflets.
In the shop, posters/flyers promoting the card.

]]> 2017-10-10 16:31:21 UTC https://padlet.com/john_buglear/zara/wish/195698081 https://padlet.com/john_buglear/zara/wish/195699397 Heavily promoted through Freshers, continued through out the student year.
Online- always on their website.]]> 2017-10-10 16:33:36 UTC https://padlet.com/john_buglear/zara/wish/195699397 https://padlet.com/john_buglear/zara/wish/195702698 Would you be entitle to a Zara Student discount card?

How often do you buy new clothes?

Would the discount card interest you?

Do you prefer shopping online or in store ?




]]> 2017-10-10 16:39:52 UTC https://padlet.com/john_buglear/zara/wish/195702698 https://padlet.com/john_buglear/zara/wish/195730215 18 - 35
Predominantly female
Signed up Members]]> 2017-10-10 17:29:35 UTC https://padlet.com/john_buglear/zara/wish/195730215 https://padlet.com/john_buglear/zara/wish/195731037 Survey in person
Give reward once completed. (e.g. food or more discount)]]> 2017-10-10 17:31:15 UTC https://padlet.com/john_buglear/zara/wish/195731037 https://padlet.com/john_buglear/zara/wish/195733010 To see if it would increase sales.
To attract new customers with the promotion. ]]> 2017-10-10 17:33:56 UTC https://padlet.com/john_buglear/zara/wish/195733010 https://padlet.com/john_buglear/zara/wish/195734800 1. Are you a student?
2. Are you male or female?
3. Do you shop at Zara? If no, why not?
4. Would you be interested in a student card at Zara?
5. Do you often use student discounts? (Unidays and NUS)]]> 2017-10-10 17:37:06 UTC https://padlet.com/john_buglear/zara/wish/195734800