the seven Ps of marketing by Grazia Santus https://padlet.com/gsantus/f3omlzz45py0 5g en-us 2019-10-17 14:57:05 UTC 2024-03-07 13:34:14 UTC hello@padlet.com Marketing INVOLVES different activities gsantus https://padlet.com/gsantus/f3omlzz45py0/wish/399071323 INVOLVE = IMPLY]]> 2019-10-17 15:00:02 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/399071323 gsantus https://padlet.com/gsantus/f3omlzz45py0/wish/399071666
  • IDENTIFYING the custumers' requiremnets
  • CREATING a product which MEETS these requirements
  • PROMOTING the product

    • ]]>     2019-10-17 15:00:35 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/399071666     THE MAIN FACTORS IN MARKETING gsantus https://padlet.com/gsantus/f3omlzz45py0/wish/399074847 can be summed up  as the 7 PS
    1. PRODUCT
    2. PLACE : destination /travel agency
    3. PRICE
    4. PROMOTION
    5. PEOPLE
    6. PROCESS
    7. PHYSICAL EVIDENCE 

    ]]>     2019-10-17 15:05:12 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/399074847     PLACE gsantus https://padlet.com/gsantus/f3omlzz45py0/wish/399087005 ATTRACTIVENESS OF A DASTINATINATION MIGHT DEPEND ON : 
    Cost
    Geographical position
    Fashion
    Political and social events
    social disorders
    currency fluctuations]]>     2019-10-17 15:22:55 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/399087005     PRICE: gsantus https://padlet.com/gsantus/f3omlzz45py0/wish/399108421 when deciding a price TAKE INTO ACOOUNT /CONSIDER :
    the quality
    the target customer
    fixed and variable costs
    commissions for agents
    discounts
    profit margin
    high/low season induvidual/tours]]>     2019-10-17 15:54:23 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/399108421     PROMOTION gsantus https://padlet.com/gsantus/f3omlzz45py0/wish/399112583 aims at 
    other tourists sectors/general public]]>     2019-10-17 16:00:24 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/399112583     HOW TO ADVERTISE gsantus https://padlet.com/gsantus/f3omlzz45py0/wish/399204941 trade fair, market circular letters,  leaflets media brochures websites

    ]]>     2019-10-17 18:25:20 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/399204941     PEOPLE gsantus https://padlet.com/gsantus/f3omlzz45py0/wish/399214077 well trained
    positive
    cultural background]]>     2019-10-17 18:40:43 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/399214077     PROCESS gsantus https://padlet.com/gsantus/f3omlzz45py0/wish/399215518 how a servce is provided]]> 2019-10-17 18:43:18 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/399215518 PROMOTING ITALY OK GS GOOD PERSONAL boldriniannaa https://padlet.com/gsantus/f3omlzz45py0/wish/400718132 Promoting is one of the most important point/ISSUE in tourism because today more and more tourists are searching for new destinations and experiences.
    Promotion is made by tourism providers through package tour and offers presented on the internet or at fairs.
    Promotional material+++ must be attractive, it has to catch customers' attention.
    ++Today promotion can be made also THROUGH films or by organisation, their intent WHOSE AIM  is promoting tourism in Italy.
    These organisations are:
    ▪EPT: it gives general information, provides maps and accomodation advice.
    ▪APT: provides information with specific reference to the town.
    ▪PRO LOCO: small town organisation that promote particular place.
    ▪ENIT: (based in Rome) It deals specifically with incoming tourism and promotes Italy as a destination abroad. It provides guidebook and brochures in many different languages. Offers a technical help and assistance to italian companies.

    ]]>     2019-10-22 07:38:22 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/400718132     Promoting Italy GOOD PERSONAL WRITING sabryseremont https://padlet.com/gsantus/f3omlzz45py0/wish/400718169 Promotion is very important in tourism because is the best way to attract tourists in different places that have natural and artistic features, particular events and typical products. Tourism providers give useful information and itineraries about services and facilities and tour operators present their package tours on the Internet, at conventions and in brochures. To attract the attention of the customers descriptive language and visual impact are very important.
    Tourism is for example very popular in places where a famous movie was filmed and even Olympics have a similar effect.
    In Italy there are some organisations for promoting such as:
    • EPT —> gives general informations (SINGULAR) about the town and province and provides maps and advices
    • APT —> provides more specifics information 
    • ProLoco —> promotes a particular place
    • ENIT —> promotes Italy abroad with guidebooks and gives assistance to Italian companies. The headquarters are in Rome 
    ]]>     2019-10-22 07:38:33 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/400718169     Promoting Italy OK GS NICE VISUAL IMPACT andreagiulia2001 https://padlet.com/gsantus/f3omlzz45py0/wish/400718219 Tourism providers try to attract tourists by promoting nature and art, events and typical products of the area, giving useful information about services and facilities. To attract the attention of customers a descreptive language and a visual impaact are important. Another type of promotion is the cinema, providing not only short-term tourism profit but also long-term prosperity. The two main organisations promoting tourism in Italy are ETP and APT. 
    -EPT gives information about the town, provides maps, itineraries and accomodation advice.
    -APT provides information and material specific to the town.
    -Pro Loco can be found in small towns to promote the place.
    -ENIT deals with incoming tourism and promotes Italy as a destination abroad. It produces brochures on Italian life and culture in different languages. It is based in Rome.]]>     2019-10-22 07:38:48 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/400718219     Promoting Italy https://padlet.com/gsantus/f3omlzz45py0/wish/400899847 Promoting is crucial in tourism because today people who want to travel are searching for new destinations and experiences.
    Promote natural and artistic features, typical products or itineraries about services is not easy. NICE !! To do this tour operators use package tour and offers on the internet, conventions and conferences. 
    Descriptive language and visual impact are important to attract the attention of tourists.
    It is possible TO  make promotion also through the cinema. Many pleaces have seen a tourist boom because THEY appared in popular films.
    TWO Important tourist organisationS in Italy are:
    •  EPT-->  gives informations  (SINGULAR) about the town and province and providES maps.
    • APT--> promotes more specifics TOWNS  informations
    • Pro Loco--> promote specifics places SMALL TOWNS
    • ENIT (headquarters in Rome)--> promoteS Italy abroad. It produces a guidebook on Italian culture in different languages and giveS assistence to Italian companies.

                                                               Laura Marino 
    ]]>     2019-10-22 14:42:35 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/400899847     Promoting Italy emanuelaferace https://padlet.com/gsantus/f3omlzz45py0/wish/400967961 Tourism providers like travel agencies promote new experiences and destinations by enhancing natural and artistic features, events and typical produkts of the area. It is important to use a descriptive language and visual impact.
    In Italy there are two main organisations:
    -EPT: it gives information about the town (and surrounding province), provides maps and suggests itineraries and accomodation advice.
    -APT: it provides similar things but with specific reference to the town.
    There are, also, others organisation such as:
    -PRO LOCO: it is a office, often in small towns, and it promotes that area
    -ENIT: it produces a guidebook and brochures in Italian life and culture in many different languages. It deals specifically with incoming tourism.

    Emanuela Ferace]]>     2019-10-22 16:16:42 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/400967961     OK GS iossaalice https://padlet.com/gsantus/f3omlzz45py0/wish/401017785 Promotion is very important in tourism, beacuse it allows to attract people in different places, also thanks to their natural and artistic features, events and typical products. Through the internet, tour operators present their package tours and provide useful informations for costumers. Descriptive language and visual impact are essential to attract the client's attention. Another way to promote a place is through the cinema and Olympics or other sport events.

    Principal THE MOST IMPORTANT organisation in Italy are:
    ETP: which gives informations (INFORMATION SINGUAR) about the town and provides maps, itineraries and advices.
    APT: provides specfic informations and material to the town.
    PRO LOCO: promote particular places in small town.
    ENIT: promotes Italy through guidebooks and brochures in many different languages, it also gives assistance for tourists.]]>     2019-10-22 17:24:24 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/401017785     PROMOTING ITALY OK GS NICE PERSONAL WRITING celestedepieri https://padlet.com/gsantus/f3omlzz45py0/wish/401030960 Promotion is a very important point/ ISSUE / in tourism, because tourists today are often lookING  for new destinations. Tourism providers try to attract them by promoting the positive/ INTERESTING  events of the area.
    Tour operators present their package tours on the internet and in brochures distributed by travel agencies.  Descriptive language and visual impact Are very important to attract customers. PLACES /COUNTRIES Destinations featured in popular movies MAY BECOME ATTRACTIVE DESTIANTIONS  another way to promote places.
    The two organisations promoting tourism in Italy are:  +++
    EPT: gives informations   SINGULAR about the town and provides maps ITINERARIES AND ACCOMODATION;
    APT: provides informations with specific reference to the town;
    PRO LOCO: independent offices that promote  smalls towns;
    ENIT: promotes Italy with guidebooks and brochures  in many different languages, it also gives assistances and offers technical help. it is based in Roma, and all over the world there is an extensive network of offices.

    ]]>     2019-10-22 17:42:58 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/401030960     PROMOTING ITALY. NICE AND CLEAN WORK. andreademunari2001 https://padlet.com/gsantus/f3omlzz45py0/wish/401035842 Promotion is ESSENTIAL in tourism. Tourism providers try to get the attention of tourists to different places, by promoting the natural and artistic features for example.  Promotion has differenT channels:  on the internet, at fair, at conventions and in brochures.  descriptive language and visual impact are the most important features TO attract tourists.
    There are two main organizationS that promote tourism in Italy:
    1. EPT ( gives infos about the town and the sorrounding places)
    2. APT ( Same as EPT but it gives specific references)
      Pro loco offices can be found easily in the main towns. 
    3. ENIT works  promoting incoming tourism and promotes Italy Abroad.

      ANDREA DE MUNARI
    ]]>     2019-10-22 17:49:41 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/401035842     Promoting Italy ok GS https://padlet.com/gsantus/f3omlzz45py0/wish/401039982 Promotion is very important in tourism, because it allows to attract people in different places, also thanks to their natural and artistic features and typical products.
    Promotion can have different channels ++
    Through the internet Tourism providers present their package tours and provide useful informations  for customers. 
    Descriptive language and visual impact are essential to attract the clients’ attention.
    Another way to promote places is with cinema and with Olympics or sportivs events.
     In Italy there are some organisations promoting tourism such as:
    ETP: gives information about the town and provides maps, itineraries and adivices
    APT: provides specific information and material to the town
    PRO LOCO: can be found in small towns to promote particular place
    ENIT: promotes italy with guidebook and brochures in many different languages, it also gives assistance for tourists.

    Giulia Gallina]]>     2019-10-22 17:55:07 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/401039982     Promoting Italy OK GS GOOD TEXT ORGANIZATION letiziasallemi22 https://padlet.com/gsantus/f3omlzz45py0/wish/401054078 TouristS today often look for new destinationS and experiences. TourisM providers offer the possibility to visit different places by promoting events, literature, itineraries and useful information about services and facilities. Tour operators offer their package on the internet, conventions and conferences and in brochures distributed by travel agencies. 
    To attract the attention of the customers it is used a descriptive language and promotional material, full of illustrations.
    Even the cinema can encourage tourism to destinationS featured in popular films.
     
    (Tourist organization in Italy)
    The main organization promoting tourism in Italy are:
    ·  EPT, which inform about the town and provides maps, itineraries and accommodation advice.
    ·  APT, provides similar information and material with specific reference to the town.
    ·  Pro Loco , promote small towns 
    ·  ENIT, deals with incoming tourism and promotes Italy as a destination abroad. It also gives assistance and offers technical help to Italian companies. Its headquarters are in Rome and there is a network of offices in all the world.
     
    ]]>     2019-10-22 18:13:03 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/401054078     OK GS PERSONAL GOOD SUMMARY mastia01tix https://padlet.com/gsantus/f3omlzz45py0/wish/401067271 Promoting Italy Promotion Is crucial in tourism: for artstic and historical information and for providing  TO PROVIDE  itineraries. A descriptive language and visual impact are important to attract the customers. There are new type of promotion likes  LIKE  the cinema that can encourage tourism to destinations featured in popular films or like some SPORT events such as Olympics.
    The two main organisations promoting tourism in  Italy are EPT and APT. The first gives information about the town and surrounding province and provides maps and accomodation advice. The second provides similar information but with specific reference to the town.
    Pro Loco offices can be found in small towns and ENIT produces a guidebook and brochures in many different languages.

    Masaia Mattia]]>     2019-10-22 18:30:01 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/401067271     PROMOTING ITALY ok gs NICE WORK carolinagaragna https://padlet.com/gsantus/f3omlzz45py0/wish/401070211 Tourism providers try to attract tourist to different places by promoting the natural and artistic features, events and typical products and providing literature, intineraries and useful information about services.   NICE !
    Promotional material is full of superlative adjectives and illustrations as descriptive language and visual impact are important to attract attention of customers.  NICE !
    In Italy, the most important organisations promoting tourism are:
    1.  EPT Who WHICH /THAT gives information about town and surrounding province and provides maps.
    2.  APT Who provides similar information but with specific reference to the town.
    3. PRO LOCO offices are found in small town for promote that particular place. 
    4. ENIT deals specifically with incoming tourism and promotes Italy as a destination abroad.
    ]]>     2019-10-22 18:34:09 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/401070211     PROMOTING ITALY VERY GOOD deniseperotti25 https://padlet.com/gsantus/f3omlzz45py0/wish/401097023 Tourism promotion means IMPLIES ALL THOSE  activities and expenditures INVESTMENTS  designed/ INTENDED  to increase tourism (and convention business): including publicizing on Internet and at fairs, conventions and conferences and distributing brochures for ON  the purpose of attracting and welcoming tourists. +++

    The principal tourism organisations in Italy are:
    -EPT informS tourists about the town and nearby province through maps, itineraries and accomodation advice. 
    -Apt has got the same purpose of EPT but THIS ORGANISATION informS tourists with specific reference to the town..
    -ENTE -ENIT promotes incoming tourism in Italy as a destination abroad, stimulating interest in the country's natural, historical, cultural and artistic importance.]]>     2019-10-22 19:14:12 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/401097023     PERSONAL WRITING. o_andretto https://padlet.com/gsantus/f3omlzz45py0/wish/401119213 Promotion is very important in tourism and providers try to attract the costumer by promoting the nature, art, events and products of the AN interesting area. To do this, Tour operators present their package tours on THE Internet, at conventions and in brochures. As descriptive language and visual impact are important TO ATTRACT THE CUSTOMERS' ATTENTINON the tourists. Many places MAY BECOME INTERSTING DESTINATIONS meet a big number of visitors thanks to another type of promotion: CINEMA AND popular films SETS. The main organisations promoting tourism in Italy are:
    EPT: gives information about the town 
    APT: provides information and material
    Pro Loco OFFICES promote the local place (in generally can be found in small town) 
    ENIT: workS for incoming tourism and promotes Italy with natural, historical, cultural and artistic value. It produces a guidebook and brochures and also gives assistance and offers technical help.

    ]]>     2019-10-22 19:54:31 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/401119213     Promoting Italy OK GS matteob013 https://padlet.com/gsantus/f3omlzz45py0/wish/401133584 Promotion is very important in tourism: tour operators, for example, present their package tours and offers on the Internet and at fairs, conventions and conferences and in brochures. Descriptive Language, visual impact and promotional material are crucial to attract the attention of the customers. 
    There are two main organisations promoting tourism in Italy: EPT and APT. ]]>     2019-10-22 20:25:53 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/401133584     Promoting Italy OK GS annaachiara https://padlet.com/gsantus/f3omlzz45py0/wish/401145068
  • Promotion is very important in tourism. Tourism providers try to attract tourist to different places by promoting nature and art, events and typical products of the area. Tourism providers give itineraries and useful information about services and fAcilities. To attract the CUSTOMERS'  attention of the customers visual impact and descriptive language are essential.   NICE!
    In Italy there are some organisations for promoting TOURISM /TO PROMOTE TOURISM  such as:
    •EPT: gives information about the town and the surronding province and provides maps. (...) 
    •APT: provides similar information and material but with specific reference to the town. 
    • ]]>     2019-10-22 20:52:07 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/401145068     Promoting Italy OK GS cani_campa https://padlet.com/gsantus/f3omlzz45py0/wish/401147369 Tourism provideERS  try to attract the people TO  different places SHOWING  natural and artistic features, events and typical products, itineraries and useful information.
    But sometimes the tour operators can attract a person  CUSTOMERS with research showING  destinations featured in popular films. 
    Nowadays have we  in Italy THERE ARE different organizations WHICH  promote tourism:
    -EPT: gives information about the town and the surrounding areas and provides maps, itineraries and accommodation advice. 
    -APT: it is similar to the EPT, but it focuses on specific reference to the town
    -Pro Loco :It is located in small towns and promotes local tourism
    -ENIT: It deals with incoming tourism and to promote Italy as a foreign destination. 


    ]]>     2019-10-22 20:58:18 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/401147369     annaachiara https://padlet.com/gsantus/f3omlzz45py0/wish/401148703 2019-10-22 21:01:54 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/401148703 Promoting Italy leonardocosta2001 https://padlet.com/gsantus/f3omlzz45py0/wish/401168450 It is very important for our country and we can use events, services, Internet for the visual impact on the tourists
    EPT and APT promoting tourism in Italy 
    EPT gives information about the town
    Pro loco are usually in small towns for particular place
    ENIT promote the history and culture of Italy in the world ]]>     2019-10-22 22:08:28 UTC https://padlet.com/gsantus/f3omlzz45py0/wish/401168450