Commercializing feminism and anti-feminism by Olga Gurova https://padlet.com/gurova6/ez47oei52tlrr85h Examples en-us 2021-02-24 15:14:38 UTC 2025-09-25 13:58:22 UTC hello@padlet.com #BeMoreHuman campaign by Reebok gurova6 https://padlet.com/gurova6/ez47oei52tlrr85h/wish/1250150588 2021-02-28 14:58:15 UTC https://padlet.com/gurova6/ez47oei52tlrr85h/wish/1250150588 Russian version of the global #BeMoreHuman campaign by Reebok (“Stop sitting on the needle of men’s approval – start sitting on men’s faces”. The slogan doesn’t refer to any idiom that would be familiar to Russians. It is not a smooth or easily understandable line. It was meant to be a reference to post-feminist discourse of women’s empowerment, that a woman can be a subject and not just an object of desire. Another meaning behind the slogan is a critical take on women’s desire for men's approval, embedded in Russian culture). gurova6 https://padlet.com/gurova6/ez47oei52tlrr85h/wish/1250190909 2021-02-28 15:20:12 UTC https://padlet.com/gurova6/ez47oei52tlrr85h/wish/1250190909 Ad by Verizon with the theme of encouraging young girls to study science and engineering. https://padlet.com/gurova6/ez47oei52tlrr85h/wish/1255235994 2021-03-01 19:56:19 UTC https://padlet.com/gurova6/ez47oei52tlrr85h/wish/1255235994 This ad by Always https://padlet.com/gurova6/ez47oei52tlrr85h/wish/1265493356 2021-03-03 18:53:06 UTC https://padlet.com/gurova6/ez47oei52tlrr85h/wish/1265493356 "be a lady" video https://padlet.com/gurova6/ez47oei52tlrr85h/wish/1265948202 denounces the injunctions suffered by women on a daily basis]]> 2021-03-03 20:27:44 UTC https://padlet.com/gurova6/ez47oei52tlrr85h/wish/1265948202 https://nutidensmor.dk/wp-content/uploads/2014/11/IMG_4316.png elarjalone https://padlet.com/gurova6/ez47oei52tlrr85h/wish/1267696809 2021-03-04 07:33:28 UTC https://padlet.com/gurova6/ez47oei52tlrr85h/wish/1267696809