Week 10 by Hou Ying Ling https://padlet.com/jazzlynhou/ey0eu09mmygslygt en-us 2021-06-09 02:27:41 UTC 2025-12-23 08:30:05 UTC hello@padlet.com Weekly Question jazzlynhou https://padlet.com/jazzlynhou/ey0eu09mmygslygt/wish/1594608525 1. Explain the types of value that intermediaries can provide to the producers/manufacturers.

Producers use intermediaries because they create greater efficiency in making goods available to target markets. Through their contacts, experience, specialization, and scale of operation, intermediaries usually offer the firm more than it can achieve on its own. Thus, there are 3 major genre values that the intermediaries added value on. For example, in facilitating, the channel members could gather and distribute about the factors from different aspects and forces in the marketing environment need for planning and aiding exchange. Other than that, in terms of financing, they could acquire and using funds to cover the costs of the channel work.  Then, they also could be having a training program in order to let the channel members understand better about the product that they promote on like electronic item. Also, they would have an after-sales reward by offering extended warranty, repairing services and so on. 

The next genre will be transactional. For instance, risk-taking by assuming the risks of carrying out the channel work. Then in terms of promotion, the channel members will develop and be spreading persuasive communications about the offer through marketing tools like an advertisement, discount promotion and etc.  Then, administration in managing the stocks.

 Finally the last genre, logistical. In terms of the storage, they could provide spaces to store the product, also, they could responsible for the assortment by sorting the product into different sections and bulk breaking. Lastly, transportation would not be a concern as the intermediaries could handle it. 


]]> 2021-06-09 02:32:17 UTC https://padlet.com/jazzlynhou/ey0eu09mmygslygt/wish/1594608525 Discuss the major steps involved in channel design decisions. angrujun https://padlet.com/jazzlynhou/ey0eu09mmygslygt/wish/1594611606
  • Analyzing consumer needs : Identifying the product and service requirements of the target customers, Identify the market segments, Minimize the cost of meeting customer service requirements

  • Setting channels objective : Companies should state their marketing channel objection in terms of targeted levels of customer service. The company’ s channel objectives are also influence by the nature of the company, its products, its marketing intermediaries, its competitors, and the environment.

  • Identifying channels alternative : When the company has defined its channel objectives, it should next identify its major channel alternatives in terms of the types of intermediaries, the of, and the responsibilities of each channel members. 
  • Evaluating channels alternative : Economic criteria, Control issue, and Adaptability criteria

    • ]]>     2021-06-09 02:33:34 UTC https://padlet.com/jazzlynhou/ey0eu09mmygslygt/wish/1594611606     In channel design decision, explain the strategies to determine the number of marketing intermediaries. angrujun https://padlet.com/jazzlynhou/ey0eu09mmygslygt/wish/1594613860 First, marketing intermediary which is also referred to as a marketing agency usually forms an important part of the distribution channel.  

    Secondly, the exclusive distribution strategy that involves offering a minimal number of dealers the right to distribute or sell specific companies products in their specific territories or areas. 

    Thirdly, the intensive distribution strategy,  this strategy involves stocking the company’s products in many outlets. Intensive distribution requires the product to be available where and when the customer needs it.

     In between intensive and exclusive distribution, there is the selective distribution which has more than one but less than all intermediaries who worked to carry out the company’s products. 
    ]]>     2021-06-09 02:34:30 UTC https://padlet.com/jazzlynhou/ey0eu09mmygslygt/wish/1594613860     Discussion Questions angrujun https://padlet.com/jazzlynhou/ey0eu09mmygslygt/wish/1594617695 1. Is Dell using intensive, selective, or exclusive distribution for its market coverage? Why is this appropriate for Dell’s products and target markets?
    • Selective distribution - Though many different geographic locations and types of retailers the business is selective in which regions to focus on and which merchants to sell their products

    • It sells a few models through selected independent stores and retailers.

      • Some retailers include Walmart, Warehouse’s U.K stores, Bic Camera’s Japanese stores’ and Gomes’s Chinese stores. 

      • Dell opened their physical stores in few capitals as well. 

    • Dell’s products are more expensive than convenience goods, customers can spend time comparing prices, designs, styles and other features in selected retailers display stores. 
    ]]>     2021-06-09 02:36:07 UTC https://padlet.com/jazzlynhou/ey0eu09mmygslygt/wish/1594617695     2. How does Dell’s preference for direct channels affect its decisions about physical distribution? angrujun https://padlet.com/jazzlynhou/ey0eu09mmygslygt/wish/1594618976
  • The whole supply chain of Dell was positively affected this direct channels distribution.
  • Dell was able to minimize inventory and maximize speed.
    • Computer was built only after a customer has placed an order.
    • Once assembled, it is shipped by third-party to the customer. 
  • The direct sale approach eliminate certain distribution costs, time frames, and any other intermediaries that might disable Dell’s direct relationship with customers
    • ]]>     2021-06-09 02:36:39 UTC https://padlet.com/jazzlynhou/ey0eu09mmygslygt/wish/1594618976     3. What issues in channel conflict might arise from Dell’s current distribution arrangements? angrujun https://padlet.com/jazzlynhou/ey0eu09mmygslygt/wish/1594619558
  • Lack of direct connection with customers, which may results in the loss of customer loyalty
    • Inability to get customer feedback directly.
  • If Dell were to undercut its retail partners by providing a better deal, the company would risk becoming a threat to their partners. 
  • Retails stores if not on good terms with Dell, could promote a competitor’s product to Dell’s customers, which affect their sales directly. 
    • ]]>     2021-06-09 02:36:54 UTC https://padlet.com/jazzlynhou/ey0eu09mmygslygt/wish/1594619558