Review and Reflection: Persausive Appeals in Advertising by Khenya Williams https://padlet.com/305912/excmu1zbx359 Made By: Khenya Williams en-us 2017-01-30 17:14:40 UTC 2025-11-02 09:18:21 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Cornershop.png Pathos is a quality of an experience in life or a work of art that stirs up emotions of pity, sympathy and sorrow. Pathos can be expressed through words, pictures or even with gestures of the body. Example --“He had meant the best in the world, and been treated like a dog—like a very dog. She would be sorry someday—maybe when it was too late. Ah, if he could only die TEMPORARILY!” 305912 https://padlet.com/305912/excmu1zbx359/wish/150312027 2017-01-30 17:19:39 UTC https://padlet.com/305912/excmu1zbx359/wish/150312027 Logos is a Greek word meaning logic. Logos is a literary device that can be defined as a statement, sentence or argument used to convince or persuade the targeted audience by employing reason or logic. Example-- “Reading maketh a full man; conference a ready man; and writing an exact man”. 305912 https://padlet.com/305912/excmu1zbx359/wish/150314945 2017-01-30 17:27:36 UTC https://padlet.com/305912/excmu1zbx359/wish/150314945 Ethos represents credibility or an ethical appeal which involves persuasion by the character involved. Example--“Doctors all over the world recommend this type of treatment.” 305912 https://padlet.com/305912/excmu1zbx359/wish/150315456 2017-01-30 17:29:02 UTC https://padlet.com/305912/excmu1zbx359/wish/150315456