https://padlet.com/ChonPhung/Project22 Class Discussion on Business Model Innovation en-us 2021-04-15 14:07:25 UTC 2021-04-16 12:36:03 UTC hello@padlet.com https://padlet.net/icons/png/270d.png https://padlet.com/ChonPhung/Project22/wish/1423623454 More accessible engagement with our extensive Gin Collection ]]> 2021-04-16 00:59:18 UTC https://padlet.com/ChonPhung/Project22/wish/1423623454 https://padlet.com/ChonPhung/Project22/wish/1423635102 Create an App that could be used on an iPad in-venue or downloaded internationally for greater reach and exposure. Creates thought leadership as a center of excellence in gin education and appreciation. 

Will give better customer engagement with our existing extensive inventory by providing descriptions of each gin, video introductions, tasting notes, search functions, ability to sort by country, links to retail opportunities and up sells to in-venue experiences, ]]> 2021-04-16 01:03:25 UTC https://padlet.com/ChonPhung/Project22/wish/1423635102 https://padlet.com/ChonPhung/Project22/wish/1423836036 The App can be created for use in-venue by guests as a supplement rather than a replacement for our traditional paper collections menu which will still be available as a first priority. 

The App will be an additional add-on to the experience for those really interested in diving deeper into our world of gin and will offer up-selling opportunities of in-venue activities and products that will not be dependent solely on team member engagement which can be challenging to execute during busy service times. It can also direct guests to our online retail selection which they can then purchase in-venue.

It can also provide those unable to visit ATLAS the opportunity to still engage with learning and be directed to our online store for purchase opportunities ]]> 2021-04-16 02:22:01 UTC https://padlet.com/ChonPhung/Project22/wish/1423836036 https://padlet.com/ChonPhung/Project22/wish/1423949343 An app developer along with our in-house photographer and graphics designer working closely with our management teams and our gin researchers and head bartender ]]> 2021-04-16 03:10:24 UTC https://padlet.com/ChonPhung/Project22/wish/1423949343 https://padlet.com/ChonPhung/Project22/wish/1423968857 Further monetizes our existing extensive collection of gin (and other fine spirits) and allows greater opportunities to pique the interest of customers to engage in higher value opportunities and experiences such as the gin tower experience or the vintage martini experience. 

Allows opportunities of people all over the world interested in gin but unable to visit Atlas physically to nonetheless engage with our collection virtually. Creates a wider audience for the knowledge and content we have assembled which can further increase our international profile and provide additional credibility as a thought leader in the world of gin. ]]> 2021-04-16 03:19:50 UTC https://padlet.com/ChonPhung/Project22/wish/1423968857 https://padlet.com/ChonPhung/Project22/wish/1424062617 The App itself should be free online for users to download. However, there would be links to our online retail store where users would be redirected to make purchases and also a link to our Juniper Society page which is our members club for gin enthusiasts. Juniper Society members pay an annual fee to have access to exclusive events that include monthly free gin tasting sessions led by our gin experts, events with visiting distillers, master classes and gin pairing dinners. 

As an initiative that furthers our communications and outreach, I see the revenue stream from this as further directing traffic to our existing revenue centers - in-venue experiences and add-ons, our online retail store, and our juniper society membership. ]]> 2021-04-16 04:11:28 UTC https://padlet.com/ChonPhung/Project22/wish/1424062617