Sean Ridgeway: U26 Application of Converging Technologies within a Digital Design Proposal by Sean

Print Production

s303461 — 2024-09-26 14:20:34 UTC

Print production has evolved over may different years coming all the way from typewriters and newspapers, to today where it is primarily seen online, on billboards or in magazines. The first printing press was made in 1440 by Johann Gutenberg, this was one of the biggest evolutions in print production as it allowed for faster production of print. This allowed people to educate themselves through reading. The next evolvement was in 1843 and it was the rotary press as it allowed for paper to be constantly being fed through it and was a lot faster than the printing press. Offset printing is the current way most things are printed and this was invented in 1875. The Inkjet printer was first made in 1951 allowing for people to print their own personal things whenever they wanted.

Radio

s303461 — 2024-09-26 14:22:28 UTC

Radio has evolved a lot over the years as well, coming from the radio being used for communication over seas, to how it is now with the radio accessible on your phone at any time to listen to music and podcasts. In 1894 the first radio was made for communication over ships at seas, it could also be used between the army, the first ever commercial radio went live in 1920 allowing for people to consume the radio for entertainment purposes, while also people can make profit off the radio, In the 1980’s the radio became much clearer with audio because of the speakers growing in size, they also discovered being able to tune into any radio. In 2015 the radio gained many more features allowing for people to call through it, send messages and much more. Radio stations are also accessible on your phones now just as easily.

Animation

s303461 — 2024-09-26 14:24:09 UTC

Animation has come a far away from just being produced on kids toys to being fully fledged TV shows and films for anyone to watch. It all started with the magic lantern which was made in 1603, it would use mirrors and light to produce moving images and was the first instance of this. This evolved in 1868 to the Kineograph which was like a flipbook, a small book of drawings that would depict different movements on each page allowing for the drawings to look as if they were moving as you flipped through it. The use of a praxinoscope was how the first ever animated film was made in 1892, Snow White was the first feature length film made with animation in 1937. In the 1940’s people began to experiment with computer graphics and animations on there, the first animation from computer graphics was that of Vertigo’s in 1954 which was the opening scene, by the 1970’s a lot of people were incorporating computer graphics into their films. People would eventually discover CGI which is mainly incorporated in our films today as a way of people doing stunts without having to actually do them.

Cinema

s303461 — 2024-09-26 14:29:43 UTC

The evolution of cinema has lead us to blockbuster films today but they weren’t always like that. In 1894 the Kinetoscope was created which allowed people to see moving pictures for the first time, it boomed when it was released in 1894. Films originally were only a few minutes or even shorter and usually shown anywhere that would be able to put up a screen and be able to darken a room, the films were usually accompanied by music, audience participation and lectures, they usually weren’t silent as well but had de-synchronized audio. By 1914 the world of cinema had taken off and many film industries were established in major countries and regions. Colour wasn’t usually involved in the earlier variations of films but was introduced in 1906 with natural colour that was first shown to an audience in 1909. In 1927 they incorporated synchronized audio in their films by using separate disks for the audio of the film. In the 1930’s all films were presented with synchronized audio and then some of them were in full colour as well throughout the golden age of cinema. Today a lot of films use special effects and editing to make their films better throughout the process of making them.

TV

s303461 — 2024-09-26 14:30:29 UTC

TV is a big part of peoples lives from on demand streaming to live TV but it only used to be commercial use of TV, in 1924 the first TV was made, this TV was made of scraps but it managed to progress the creation of TV’s in general. In 1929 the first commercial TV was sold although the screen was about the size of a postage stamp and it wasn’t popular at all due to radio. The popularity of TV’s boomed in the 1940’s as the price dropped dramatically allowing for more people to start buying them. In 1950 the first TV remote was created allowing to change channels and other aspects without touching the TV. TVs became a staple in people’s households around the 1980s allowing for everyone to watch TV whenever they want to. TV nowadays is used for a variety of things, to show sport, the news, music, and any other way you could think of using the TV is how it would be used, it now has on demand streaming allowing you to watch whatever you want and when you want to instead of having to wait for it to be on live TV.

Purpose of the media industry

s303461 — 2024-09-26 14:32:57 UTC

Public information and communication

s303461 — 2024-09-26 14:33:45 UTC

Public information and communication is to provide education and information to the public in order to promote positive awareness. This has been assisted through new technologies as it is much easier to gain access to the publics attention and get them to listen to your information and connect closer with anyone that wants to agree or oppose your information you’re providing, this is all possible through various methods including social media, advertisement, radio and TV. In traditional days to get the information out to the public it would have to be through the radio or even through a public rally which wouldn’t have been found anywhere else back then, so it would’ve been much harder to reach the public.

Evolution of the media industry

s303461 — 2024-09-26 14:34:01 UTC

Consumerism

s303461 — 2024-09-26 14:35:51 UTC

Consumerism is how people consume media or audiences are buying products to suit their media interests, for example subscriptions services targeting certain audiences. Consumerism has been assisted through new technologies with the evolution of TV and radio becoming increasingly popular this allows for producers to be able to distribute their content to the audience consuming it a lot easier than back in the traditional days where the TV and radio weren’t as popular due to the pricing, they would mainly use print production for consumers to take in content but not everyone would consume this due to many reasons.

Entertainment

s303461 — 2024-09-26 14:36:34 UTC

Entertainment is people enjoying the media given to them, being entertained by the content they’re consuming. This means that people will continue to watch content due to being entertained by the content which leads to companies producing more of the similar content as it generates their 0revenue. This has evolved over time as shows, films, and other forms of media have evolved in their way to entertain, with camera quality, sfx, vfx and many more ways.

Advertising

s303461 — 2024-09-26 14:39:03 UTC

Advertising is how companies make money, they put adverts in their content so that they get paid. This has evolved as in the traditional times adverts were far apart from each other as advertisers would find it hard to find a good brand associate that was big enough to promote their content. Nowadays in a lot of media that is consumed we have adverts everywhere promoting different things, whether it is audio, video or images, adverts can be found everywhere in media.

Propaganda

s303461 — 2024-09-26 14:39:56 UTC

Propaganda is when people try to convince you into something through the use of different medias, most memorably seen in posters from the traditional war times but propaganda is used everywhere, it’s just hidden much better than before with the use of algorithms on websites and the use of adverts. People can be manipulated into thinking what certain media companies want you to think, this uses many different manipulation tactics to prey on certain people that are easily susceptible to propaganda

Developments in technology

s303461 — 2024-09-26 14:40:36 UTC

Analogue switch off

s303461 — 2024-09-26 14:41:15 UTC

The Analogue switch off was the transition from analogue TV which was using satelites and aerials to the digital TV we have nowadays with on demand streaming and extra features. Some of these features consist of more HD content, more channels to access and browse through, the audio and video had improved quality and digital TV has a lot of interactive features as it can do things like playing games on it or speaking back to you if you have a Firestick. You can modify modern TV more as well with different access to different plugins allowing for illegal actions like getting paid subscriptions for free.

Rise of online gaming

s303461 — 2024-09-26 14:43:04 UTC

The rise of online gaming is majorly how far gaming has come from arcade machines in an arcade and consoles without the capability to play online but were portable, to playing games on your phone with anyone and anywhere in the world, and on the consoles, having better graphics and different ways to experience your favourite games with online features such as party chats allowing for communication on the console across the world, playing together on the games allowing for communities to be built, and the same with streaming platforms allowing people to grow their own gaming community. One downside of online gaming nowadays is microtransactions that mean you can pay for things within a game, this can lead to things like not being able to progress without paying or things like paying to win on the game.

Advantages of digital cameras

s303461 — 2024-09-26 14:44:16 UTC

Before we had digital cameras there was a lot of disadvantages of the camera like they were limited by film roles and they were expensive to create. Once digital cameras were made they had may more advantages and got rid of the disadvantages of the cameras in the past. Digital cameras now have things like instant feedback, editing capabilities on the camera, higher storage allowing for more photos to be saved in the camera, being able to integrate it with your phone so that you can send any photos taken straight to your phone allowing for instant access to more features on the image, and digital cameras are very cost-effective now as they are nowhere near as expensive compared on how they used to be.

Deregulation

s303461 — 2024-09-26 14:44:48 UTC

Deregulation is the reduction of government regulations in media so things like content regulation, to make sure people can’t post certain things. Some of the advantages over this if it was to happen is that it would increase the competition and innovation of new and existing media as it means people wouldn't be able to stop others from taking inspiration from each others pieces of media with deregulation in place, it would also lead to a lot more merging and a lot more acquisitions, this means that other brands and media would be able to merge different apps together and even buy new and existing apps to merge together, this would lead to expanded access to different content but it would lead to less to no concerns over monoplies happening over the market.

Distribution

s303461 — 2024-09-26 14:48:40 UTC

Distribution has changed and evolved a lot over the years as most media only used to be given out through TV, cinema, DVD, physical copies and the radio, this has evolved a lot as we now have many ways to accessing different pieces of media as we now have digital platforms that give us on demand access to any media that we want to access, streaming services which allows us to watch or listen to whatever we want, whenever we want and has moved to subscription models for the majority of things now instead of having to pay an extortionate price for the original TV or some other form of media. Apps have allowed for us to access anything we want on the go now as well, which means that the global reach of the distribution is better than it has ever been.

New Technologies

s303461 — 2024-10-17 15:19:37 UTC

Fiber Optics

s303461 — 2024-10-17 15:22:55 UTC

New technologies have developed over the years with the use of fiber optics, this means that

the internet of things have got a lot faster over time as fiber optics allow for transmissions at higher speeds, super broadband has developed as well as this means that the broadband provides enhanced bandwidth, high definition gaming, streaming and large data transfers. These technologies allow for faster speeds of delivering and receiving content, which makes high quality media accessible globally.

Wireless technology

s303461 — 2024-10-17 15:23:44 UTC

Wireless technology has also evolved as it has become a lot faster over time, WI-FI supports any device within the range of the WI-FI and helps with media consumption whenever people want without the need for wiring everything. Bluetooth allows for sharing of files and media quickly without the need for any wires, it is commonly used in workplaces but also is commonly used to connect things wirelessly. These technologies allow people and creators to be able to distribute their media effortlessly and remotely without needing to wire anything.

Platforms

s303461 — 2024-10-17 15:24:20 UTC

There are many platforms now that media can be consumed on, mobile and computers are the main consumption for media and any content created, this is because these are easily accessible to many people so it is the primary way of media consumption. The way it is distributed is through cloud services which allows for storage and distribution over a variety of platforms allowing for collaboration and helping the accessibility of the content. Another platform would be social media as it is very easy for sharing different types of media on the various social media websites and apps, it allows for cross platform collaboration and distribution as well. These platforms allow for distribution globally and the creation of media on the go.

s303461 — 2024-10-17 15:24:33 UTC

There is a lot of platforms nowadays like YouTube, Netflix, Twitch and many more which allows a lot of different companies to promote and post media on these websites which makes for an easier to reach global audience and makes the reach to big producers easier as well. This was a big shift from traditional media as it was very hard to have a global reach back then due to radios being limited to countries and the same with TV shows. This allows for opportunities to distribute your content widely with minimal restrictions for entry.

Web3 Technologies

s303461 — 2024-10-17 15:25:29 UTC

Web3 Technologies is where the internet is controlled by a blockchain and giving creators more control over their work that they produce and allowing for them to monetize their work without having many of the gatekeepers that are in traditional media. This can influence how you might produce and distribute your content with the blockchain and NFTs.

GPS

s303461 — 2024-10-17 15:26:19 UTC

GPS has evolved through technology as it is integrated into most social media apps nowadays and is allowing for precise geolocation which will then allow for different targeted ads depending on where you are in the world. GPS can also be used to create media products that are personalized on location.

Voice over Internet Protocol

s303461 — 2024-10-17 15:27:04 UTC

VoIP is technology that allows communication over the internet, things like discord, skype and teams are examples of this and helps a lot with remote collaboration between different people. It allows people to communicate globally with anyone that is anywhere in the world. It is used over a host of different things from gaming and leisure to work settings.

Convergence of Technologies

s303461 — 2024-10-17 15:28:28 UTC

Black Box devices

s303461 — 2024-10-17 15:29:06 UTC

Black box devices are everywhere in society today, they are something that incorporates multiple features of different technologies into one, for example a smartphone is a black box device, as it does the job of many pieces of technology at once like it can take pictures and take calls. They come into convergence very easily due to practically doing what the definition of convergence is.

Mobile communications

s303461 — 2024-10-17 15:29:38 UTC

Mobile communications and internet are another big thing in society today as everyone uses them. This is referring to being able to connect and communicate over wireless networks for example apps like WhatsApp are used for communication over the internet as it can help with communicating globally and being able to stay in contact with people that that aren’t in the same location.

Interactivity

s303461 — 2024-10-17 15:30:06 UTC

Interactivity is the ability for consumers to engage and control the media they view, for example streaming services allow people to pick what they want to watch with no interruptions and as long as they have the content on their platform

Collaborations

s303461 — 2024-10-17 15:30:45 UTC

Collaborations are technologies that allow for people to get together through the internet and work together using various apps like Zoom, Teams and many other apps. This can not just be limited at video calling but can also be used through things like Office 365 which allows easy collaboration on work as long as they have internet. This can be accessed globally as well.

Sharing materials

s303461 — 2024-10-19 16:14:55 UTC

Sharing materials is very common today as it is easy to share content through things like Google Drive, this allows people to distribute and manage content that is sent instantly with little to no downtime and can also be accessed globally to anyone permitted to view the materials.

Location based features.

s303461 — 2024-10-19 16:16:38 UTC

Location based features are prominent in todays society as a lot of apps use the location to target different ads and different content depending on where you are in the world. An app that can contribute to this is Google Maps as it tracks your location which will then allow for personalised adverts and content that is shown to you.

Convergence of content

s303461 — 2024-10-19 16:17:01 UTC

Global and local content

s303461 — 2024-10-19 16:17:40 UTC

Some of the advantages of having a global and local differential for content is that the people in the area that can access will make themselves into a community of people using global social channels which could expand the local audience to a wider range of people. A disadvantage to it is that the content could dry out and get oversaturated very fast and some of the quality of the show can vary from different episodes.

Avatars

s303461 — 2024-10-19 16:18:17 UTC

Avatars are good for content as it allows people to identify how they want with a digital character that can use different things and have different animations allowing for people to express themselves however they want to. Some disadvantages is that someone could discover your real identity through these avatars if they are made to look like you but it isn’t easy.

Marketing opportunities

s303461 — 2024-10-19 16:18:40 UTC

Content creation expands the ways to market your brand now as it can lead to brands reaching out to different content creators or it can create different ways to promote the brand. Sometimes though it can be hard to maintain the brand in a good light as if you try to partner with someone that the does something in the future, it could put a bad name on your brand and would lead that content creator into getting not as many brand deals anymore.

Online Archives

s303461 — 2024-10-19 16:19:11 UTC

Online archives make getting historical information a lot easier than it used to be, Wikipedia is the main source for getting information about history, the only problem with Wikipedia is it might not be fully trustworthy due to anyone being able to edit it. Another online archive is catch up TV which is very useful if you have missed an episode or want to start a new show, the only problem with it is it can get spoiled before you watch it due to it being live beforehand.

Cross platform apps

s303461 — 2024-10-19 16:20:41 UTC

Cross platform apps and media are useful in todays society as everyone is using some different piece of technology whether it is a smart TV or a laptop. Things like Netflix being available on pretty much every device is very useful as it means you can access it anywhere as long as you have internet with no matter what device you brought out, a disadvantage to this is trying to work around the layout for different resolutions due to all the devices being different sizes.

Portability

s303461 — 2024-10-19 16:21:22 UTC

New media and portability are very useful nowadays as it means media can be accessed anywhere on the go with things like Google maps allowing for you to share your location with other people and another example would be targeted ads depending on where you are in the word as you will get different languages depending on where you are.

Trends

s303461 — 2024-10-19 16:21:48 UTC

Trends change all the time on apps like TikTok, this is because content creators find something new that goes viral every so often which then will change the app for the new trend and even sometimes the app itself gets involved with the trend to try and popularize it more.

Privacy

s303461 — 2024-10-19 16:22:25 UTC

There is a lot of privacy issues in UGC though as companies can get breached and get your information took or the company can sell of your data for their own personal use. Facebook used to do this before they were found out by GDPR and the law enforcement, another company to do this was Cambridge Analytica which sold information of voters to different media companies to give them different targeted ads and posts.

Health issues

s303461 — 2024-10-19 16:23:01 UTC

UGC can also cause problems with peoples health as it can produce different conditions like addiction and anxiety due to different factors like the worry of being perfect due to what people say on social media which can lead to stress as well because people will stress about how they post and what they post.

Cost implications

s303461 — 2024-10-19 16:23:47 UTC

Some of the cost implications are good for people consuming the content as the majority of it is free but for brands and companies it makes it harder to charge higher prices for different media due to the value deprecation of media when someone can just watch something similar online for free.

Global restrictions

s303461 — 2024-10-19 16:24:17 UTC

UGC also has global restrictions due to government restrictions not allowing things like Google to be used as places like China prohibit the use of social media due to varying reasons, internet speeds are also a global restriction as it can lead to less people being able to access media with a good perception of what is happening.