Strengths of technological analysis is that it can help to provide detailed and in-depth data on swing mechanics such as club head speed and spin rate. Additionally, use of technology in analysis can help with swing training and development due to the visual feedback given to the golfer and this means that golfers are able to train certain areas of their game.

However, in contrast to the above strengths of using technology for golfer analysis, there are weaknesses which can counter the strengths. For example, there is a possible weakness which is that people might misinterpret the technology and the data produced which could potentially lead to inaccurate feedback and therefore changes in the golfer’s swing which might negatively affect their performance. Additionally, the large amount of data produced could overload the golfer as they might not understand where they should focus their attention in training.

When calculating the club head speed the trackman measures how fast the club is moving at impact.

Attack angle - It also measures the angle you strike the ball at for example if you strike down on the ball it will give you a negative number however if you strike up on the ball it will give you a positive number.

It also gives you the face angle and club path during the swing:

Face angle- Trackman tells you if your clubface was open or closed at impact when hitting the ball.

Club path - In terms of club path it will tell you the direction your club is moving during the swing and when hitting the ball for example in to out or out to in.

It is one of the two major schools of market analysis, the other being fundamental analysis. Whereas fundamental analysis focuses on an asset’s ‘true value’, with the meaning of external factors and intrinsic value both considered, technical analysis is based purely on the price charts of an asset. It is solely the identification of patterns on a chart that is used to predict future movements.

Optimising the experience of consumers, strengthening the relationship with customers, or a better response to market needs are some examples of technological innovation that represent advantages for users. A new customer management system that allows to improve the analysis of their preferences and needs, or the customisation of the user experience through virtual reality tools.

Innovation in internal processes

The application of current technological innovations in internal processes of companies allows to increase productivity, optimise decision-making, and improve management. 

It improves productivity and reduces costs

The optimisation of processes in the company facilitates management, allows processes to be optimised, and repetitive tasks to be carried out in a more agile way, allowing employees to focus on other tasks of greater added value and reduce operating costs.

It promotes sustainable practices

Thanks to current technological innovations, companies can also innovate in environmental sustainability by implementing technologies that reduce their impact on the environment, increase energy efficiency, optimise the use of raw materials, or minimise waste, for example.

It generates jobs

Technological advances give rise to new professional profiles, both through the creation of new industries and the transformation of existing ones.