Cheers!

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"A series of consumer surveys and interviews conducted by McKinsey indicate stark differences among generations, with Gen Z reporting the least positive life outlook, including lower levels of emotional and social well-being than older generations. One in four Gen Z respondents reported feeling more emotionally distressed (25 percent), almost double the levels reported by millennial and Gen X respondents (13 percent each), and more than triple the levels reported by baby boomer respondents (8 percent).³ And the COVID-19 pandemic has only amplified this challenge."

What if we also put QR codes on our boxes/packaging materials as a way to educate consumers not just on our products but on recycling plastic containers as well?  

According to global trend forecaster WGSN’s latest report, colours that communicate product benefits, influence mood and enable self-expression will rise in importance by 2024. Imagine a new product line that celebrates individualism, diversity and inclusivity through the colors of the rainbow.  

In the beauty and well-being industry, inclusivity looks at products that caters not to just one particular gender group across all gender identity and expression. Gone are the days that cosmetics are just for the female sex. If we look closer at the Korean cosmetic industry, there is a huge male sex market that patronizes skin care products. We can leverage inclusivity to direct our sales. 

At the end of the day, when we say we are inclusive this means that the ambassadors that we need to get must also come from the different spectrum of gender identity and expression. Our products and ambassadors should be inclusive and progressive. This means, accepting and not just tolerating that transgender women, are women, and transgender male, are male. 

If the above is doable and we have clear age range and market, then we start to gather more evidences pertaining the recurring issues that these age groups have, then we look back at our products and check if we have products that address their ‘pain points’ and assess if it’s still enough, if not, then we improve what we have and launch a ‘rebranding’/’relaunching’ of the product to get it out in the market.

But if there is no existing product that can cater in their needs, then specializing a product will trailblazer ULSSI as the cosmetic company that offers specialized products for this specific age group.