https://padlet.com/juliebeusmans/futuremarketing Reflection on my organisation en-us 2020-05-29 00:43:27 UTC 2025-04-19 14:24:22 UTC hello@padlet.com https://padlet.net/icons/png/1f680.png juliebeusmans https://padlet.com/juliebeusmans/futuremarketing/wish/600491642 2020-05-29 05:00:45 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600491642 juliebeusmans https://padlet.com/juliebeusmans/futuremarketing/wish/600491948 2020-05-29 05:01:11 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600491948 juliebeusmans https://padlet.com/juliebeusmans/futuremarketing/wish/600492093 2020-05-29 05:01:24 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600492093 juliebeusmans https://padlet.com/juliebeusmans/futuremarketing/wish/600639089 2020-05-29 07:30:07 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600639089 juliebeusmans https://padlet.com/juliebeusmans/futuremarketing/wish/600652031 2020-05-29 07:39:31 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600652031 juliebeusmans https://padlet.com/juliebeusmans/futuremarketing/wish/600653137 2020-05-29 07:40:21 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600653137 https://padlet.com/juliebeusmans/futuremarketing/wish/600654722 MCL Land -  tweak property prices as nudge tactics to influence buying patterns 
Influencers - use Instagram celebrity - a beautiful lady in the unit talking about her lifestyle and daily habits
Barriers - pricing must be within the market affordability level]]> 2020-05-29 07:41:32 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600654722 heidyadrianto https://padlet.com/juliebeusmans/futuremarketing/wish/600656430 1. Marketing Tools & Growth Hacking Tactics 

2. Quite far from implementing proper research using marketing tools as everything is done manually. Barriers: not enough marketing expert resources & niche market customers.

3. Growth hacking and 1-9-90]]> 2020-05-29 07:42:50 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600656430 https://padlet.com/juliebeusmans/futuremarketing/wish/600656689 - JIM Innovation: for smoke tests we can use FB Audience to search which segments, regions, demographics to target to have higher conversion rates.
We are very close and can't wait to test it - could start using it today actually.]]> 2020-05-29 07:43:02 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600656689 https://padlet.com/juliebeusmans/futuremarketing/wish/600658207 HK Land - beyond affordability level ]]> 2020-05-29 07:44:05 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600658207 https://padlet.com/juliebeusmans/futuremarketing/wish/600660020 2020-05-29 07:45:21 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600660020 https://padlet.com/juliebeusmans/futuremarketing/wish/600660054 ZF and MO: Trying to target new customer segments
ZF Existing: through word of mouth, through referrals, customers can get a free MB suitcase
12-13% referral rate

MO Existing: Attract social lites to promote hotel

Retention Strategies: 
- Building community and experiences to attract customers 
- Social media marketing: IG, FB in HK
WeChat, Douyin (online showrooms) in China (difficult to convert viewers to customers)
- Offline Events for older car owners: Road trip events for families , selling accessories related to kids especially with National Kids day. Customers to get to know aftersales staff

Barriers to Growing Customer Segment:
- Often attracting back the same customers so ZF spending a lot of money on the same group of people. Hasn't done enough customer segmentation to reach out to other customers segments

Strategies:
- Promotional Campaigns specific to Holidays: Discounts offered for friends/family to buy services/products 
- Partnerships: MO and ZF
- Influencers: promote products/services
 

]]> 2020-05-29 07:45:22 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600660054 isabelli1 https://padlet.com/juliebeusmans/futuremarketing/wish/600660349 - Owned/Earned/Paid
- Marketing tools
- Influencers from aviation industry]]> 2020-05-29 07:45:36 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600660349 naraywong https://padlet.com/juliebeusmans/futuremarketing/wish/600661372 1. Concept: build a community not only focus in car & lifestyle as well.
2 Status: it just begins & still have a long road to develop/explore.
3. Barriers: not enough resources & traditional mindset.
4. Tactics: crossover brand activities > community building/nourishing with 1-9-90 growth hacking.]]> 2020-05-29 07:46:18 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600661372 https://padlet.com/juliebeusmans/futuremarketing/wish/600661514 Nudge Tactics
Growth Hacking and 1 9 90 
Marketing tools
Close to recommend ideas to our marketing colleagues, as we work together closely on some subjects related to digital marketing
 barriers would be the brand
as everything is standardised by our corporate office however still can recommend tactics to our digital team]]> 2020-05-29 07:46:24 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600661514 isabelli1 https://padlet.com/juliebeusmans/futuremarketing/wish/600662763 - very focus on 'Owned' channel (e.g. website, press)
- lack of marketing (digital) expertise

]]> 2020-05-29 07:47:12 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600662763 https://padlet.com/juliebeusmans/futuremarketing/wish/600663732 2020-05-29 07:47:47 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600663732 https://padlet.com/juliebeusmans/futuremarketing/wish/600665436 Decoy effect - for menu setting 
Barrier: May give an impression to consumers that our price are too high
Want to try similar web/moat to understand more about our customers/competitors]]> 2020-05-29 07:49:01 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600665436 https://padlet.com/juliebeusmans/futuremarketing/wish/600666122 2020-05-29 07:49:32 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600666122 https://padlet.com/juliebeusmans/futuremarketing/wish/600666588 2020-05-29 07:49:52 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600666588 carmenchan1 https://padlet.com/juliebeusmans/futuremarketing/wish/600666777 barriers: broad concept, how to convey the message clearly

]]> 2020-05-29 07:50:02 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600666777 isabelli1 https://padlet.com/juliebeusmans/futuremarketing/wish/600666940 Marketing tools]]> 2020-05-29 07:50:09 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600666940 https://padlet.com/juliebeusmans/futuremarketing/wish/600669878 UGC campaign - on facebook 
Own website
Facebook
Instagram

Barriers- have to be careful with influencer very careful - want to do more - barrier point due political issue 

Nudge - they do expensive combo & drive to cheaper options ]]> 2020-05-29 07:52:09 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600669878 https://padlet.com/juliebeusmans/futuremarketing/wish/600671281 HK Land - exclusive and premium property products]]> 2020-05-29 07:52:56 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600671281 carmenchan1 https://padlet.com/juliebeusmans/futuremarketing/wish/600673815 2020-05-29 07:54:36 UTC https://padlet.com/juliebeusmans/futuremarketing/wish/600673815