Oma peloton padlet by Sirkku Rantalainen https://padlet.com/sirkku_rantalainen/euiyuv4bm8cc Luotu ripauksella mysteeriä en-us 2017-03-08 16:08:04 UTC 2018-10-23 08:50:00 UTC hello@padlet.com Exercise sirkku_rantalainen https://padlet.com/sirkku_rantalainen/euiyuv4bm8cc/wish/158710013 How might the following organizations use marketing research? Be specific and give some topics.
a) A hotel chain f.ex. Sokos
b) SeAMK  Seinäjoki Business School and Culture?
c) Provinssi festival 
d) An ethnic resaturang
e) A hypermarket f. ex. Citymarket
f) Food  factory (Atria)

]]> 2017-03-08 16:13:05 UTC https://padlet.com/sirkku_rantalainen/euiyuv4bm8cc/wish/158710013 Food factory (Atria) https://padlet.com/sirkku_rantalainen/euiyuv4bm8cc/wish/158919749 - They can research taste trends 
- Research where to sell different parts of the animal (to use every part of the animal) 
- What kind of receipts are most popular for customer / most effective for company 
- New market culture research 
- What kind of products would suit as many people as possible when considering religious and individualistic limitations 
- Sustainable packaging 
- Image of the product (luxury product vs. large volume product)  

Methods: 
- Survey (social media, in shops, with package)
- Tastings in shops 
- Raffles
- Customer feedback
- Research work
- Follow the trends]]> 2017-03-09 10:54:04 UTC https://padlet.com/sirkku_rantalainen/euiyuv4bm8cc/wish/158919749 e) Hypermarket PRISMA https://padlet.com/sirkku_rantalainen/euiyuv4bm8cc/wish/158919808 - customer survey (feedback, product types)
- buying behaviour
- S-Bonus card (collecting data)
- Shopping routation
- Survey (what customer combine with their shopping experience, pharmacy, alcohol)

]]> 2017-03-09 10:54:28 UTC https://padlet.com/sirkku_rantalainen/euiyuv4bm8cc/wish/158919808 B) SeAMK https://padlet.com/sirkku_rantalainen/euiyuv4bm8cc/wish/158919855 - Moodle feedback questionnaire 
- email surveys
- in person 
- Social media channels + analytics 
- secondary research via government reports, statistics e.g. Amount of international students in Finland 
- Evaluation of domestic and international competitors
- Direct input from foreign lecturers 

Possible research topics:
- future career possibilities of students (government funding in mind)
- satisfaction of current students
- financial backgrounds 
- ]]> 2017-03-09 10:54:43 UTC https://padlet.com/sirkku_rantalainen/euiyuv4bm8cc/wish/158919855 C) Festival https://padlet.com/sirkku_rantalainen/euiyuv4bm8cc/wish/158920111 -popular acts
-different locations (outdoor/indoor)
-weather forecasts
-willingness to pay

]]> 2017-03-09 10:56:19 UTC https://padlet.com/sirkku_rantalainen/euiyuv4bm8cc/wish/158920111 C) https://padlet.com/sirkku_rantalainen/euiyuv4bm8cc/wish/158920122 - increase attendance
- study ppls' music taste
- willingness to pay/ frequency o attendance 
- other attractions
- scouting competitors
- looking for sponsorship
- merch. 
  ]]> 2017-03-09 10:56:24 UTC https://padlet.com/sirkku_rantalainen/euiyuv4bm8cc/wish/158920122 E) Hypermarket K-Citymarket https://padlet.com/sirkku_rantalainen/euiyuv4bm8cc/wish/158920124 - regional products - customer surveys, behavior tracking
- Which competitors do we have? - product range and price depends on this
 - trends research
 - watch price forecast, buy bulks in advance
 - surveys and bonus cards to track gender, region, age to adapt products to customer needs
- number of customers]]> 2017-03-09 10:56:25 UTC https://padlet.com/sirkku_rantalainen/euiyuv4bm8cc/wish/158920124 ethnical restaurant https://padlet.com/sirkku_rantalainen/euiyuv4bm8cc/wish/158920972 - curiosity of new cultures
- perfect location
- target group
- ethnically food behavior
- what kind of food do people prefer?
- ]]> 2017-03-09 11:01:59 UTC https://padlet.com/sirkku_rantalainen/euiyuv4bm8cc/wish/158920972 https://padlet.com/sirkku_rantalainen/euiyuv4bm8cc/wish/158921200 2017-03-09 11:03:11 UTC https://padlet.com/sirkku_rantalainen/euiyuv4bm8cc/wish/158921200