Star Alliance Outline by Katherine Chen

Problem

ktchen — 2024-05-08 06:45:55 UTC

Star Alliance needs to regain trust in customers and promote safe traveling to mitigate the impact of the Covid-19 pandemic on its members.

Analysis

ktchen — 2024-05-08 06:46:13 UTC

This problem occurred due to the Covid-19 pandemic in 2020 which caused passenger demand to fall to 54% with an expected loss of $84.3 billion for the industry. If Star Alliance does not address the impact of the pandemic on the industry, this can lead to a slower recovery for the alliance or even loss of members due to the lack of engagement. If the following recommendations are followed, Star Alliance can fortify their goals, regaining trust in passengers and their own members.

Alternative 1

ktchen — 2024-05-08 06:51:52 UTC

Star Alliance can launch a marketing campaign emphasizing the safety measures in place, using customer testimonials to highlight positive travel experiences during the pandemic.

Pros: Increase visibility and attraction

Cons: Marketing expenses

Alternative 2

ktchen — 2024-05-08 06:53:29 UTC

Star Alliance can invest in innovative technologies for airlines utilizing advanced air filtration systems, touchless check in and boarding, and health monitoring solutions to ensure the safety of staff and passengers.

Pros: Increase in safety and security for passengers and workers

Cons: technology implementation costs/remodeling

Recommendation

ktchen — 2024-05-08 06:58:30 UTC

I recommend alternative 1 to Star Alliance because a big issue is the decrease in passenger demand. With increased marketing and advertisement towards positive and safe traveling, more people will be inclined to travel. This will ultimately increase the travel demand, bringing in more revenue for the industry.