Group 1 (23.06.2022) by NPD Skills 2022 https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh INSTRUCTIONS: JUST CLICK ON + AND WORK AT THE TIME ON YOUR PERSONA... JUST WRITE IN OR YOU CAN ALSO ADD IMAGES, LINKS, TEXT, ETC. en-us 2022-06-01 10:18:26 UTC 2026-03-23 22:48:08 UTC hello@padlet.com https://padlet.net/icons/png/1f60e.png I. IDEA GENERATION kamilaochedalska https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2207349232 1) GET ACQUAINTED WITH YOUR PERSONA AND THINK WHAT ARE THEIR NEEDS AND DESIRES: WHAT KIND OF PRODUCTS WOULD RESPOND TO THOSE NEEDS AND DESIRES  (5 MIN)

2) WHERE WOULD “GOODY” FIT IN AS AN INGREDIENT TO GIVE ADDED VALUE TO THE NEW PRODUCTS THAT RESPOND TO YOUR SPECIFIC PERSONA’S NEEDS AND WISHES. (12 min)
  • Share on group level and derive some BROAD PRODUCT IDEAS based on (a selection of) these word associations. Write down the ideas.  

3) CREATE STORY BOARDS FOR 1 OR 2 SELECTED IDEAS. (13 min) 
  • Select the 1 or 2 of the ideas above and think about your persona and the “story” of how this person would interact with the product (before, during, and after consumption). 
  • What attributes and benefits would this persona expect to see? 
What would this persona think and feel? 
What would persona say and do?
]]> 2022-06-01 10:41:46 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2207349232 III. CONCEPT BUILDING INSTRUCTIONS kamilaochedalska https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2207351622 1) TRY TO MAKE A MOCK-UP from the BEST VOTED IDEA regarding the “new food ingredient “GOODY”…
- Create a “real” concept with its possible variations.
- Think about your persona!

2) DESCRIBE PRODUCT CONCEPT + PRODUCT POSITIONING:
 >>WHAT ATTRIBUTES/BENEFITS CONCEPT HAVE [20 min]
- Product characteristics -  What product contains (e.g. fiber)
- Benefits - How your persona benefit from this product? (e.g. health)

>>WHAT CONCEPT PROMISES BUT DOES NOT SPECIFY [10 min]
- Experience/Feelings -  Think about your persona! What he/she thinks/feels about the product or why she/he needs it? (e.g. excited)
- Situations/Context - When or how would your persona use this product? (e.g. high cholesterol)

]]> 2022-06-01 10:44:20 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2207351622 II. SCREENING CRITERIA kamilaochedalska https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2207364087 Consider:  1) screening criteria, 2) weight of the individual screening criteria, 3) scale (fx 1-5)
Select ideas based on SUM]]> 2022-06-01 11:01:15 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2207364087 kamilaochedalska https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2207371018 2022-06-01 11:09:09 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2207371018 https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228660701 mini bars]]> 2022-06-23 07:46:59 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228660701 Protein balls, veggies with hummus, sliced seasonal fruits, granola bars https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228661599 2022-06-23 07:48:15 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228661599 Needs ganaelina https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228662525 1. easy to consume
2. healthy
3. energy]]> 2022-06-23 07:49:22 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228662525 Desires ganaelina https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228663233 1. sharable - family package with individual portions  
2. low calories - improve her diet
3. healthy alternative - eat healthy
4. not feel guilty
5. easy to prepare - snack

]]> 2022-06-23 07:50:19 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228663233 Story 1 ganaelina https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228668228 1. As a working woman, I want a snack in order to prepare it easy, so as to eat healthy in my job]]> 2022-06-23 07:58:13 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228668228 Ideas https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228669661 Goody is consumed on work after breakfast time, its something that helps her with her diet and also it is sharable, so she can connect with her coworkers. 
She is feeling relived and happy because she found a healthy snack bar that it is easy to consume.
She would promote this product to her collages]]> 2022-06-23 08:00:38 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228669661 Story 2 ganaelina https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228671431 2. As a working woman, I want something to share with my colleagues so I can connect with them]]> 2022-06-23 08:03:14 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228671431 Story 3 ganaelina https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228674574 As a working woman, I don't have so much time to exercise, so I want something with low calories, so I can keep my diet]]> 2022-06-23 08:07:46 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228674574 Story 4 ganaelina https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228677669 As a consumer, I want my snack to be healthy, so as I can have a balance diet.]]> 2022-06-23 08:11:39 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228677669 Criteria ganaelina https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228690867 1. Healthy (High nutritional value)
2. Cost
3. Satisfaction ]]> 2022-06-23 08:28:06 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228690867 Idea ganaelina https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228692393 1. Protein balls (protein powder, fibers, honey) CR1 (4) CR2 (3) CR3 (4) SUM (3.6)
2. Granola bar (granola, fruit) CR1 (3) CR2 (4) CR3 (3) SUM (3.3)
3. Vegetable chips (vegetables) CR1 (2) CR2 (4) CR3 (3) SUM (3)
4. Muffin (inulin, dry fruits)  CR1 (2) CR2 (3) CR3 (3) SUM (2.6)]]> 2022-06-23 08:30:13 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228692393 ganaelina https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228721398 2022-06-23 09:08:02 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228721398 Benefits ganaelina https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228723978 easy to consume-prepare, healthy, nutritious, tasty]]> 2022-06-23 09:11:32 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228723978 Product Characteristics/attributes https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228725827 Different packages, transferable, easy to incorporate in a diet, shareable.
Rich in fibers, protein, low sugar content, unsaturated oils - perfect for a healthy lifestyle on the go]]> 2022-06-23 09:14:16 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228725827 Experience/Feelings https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228729072 Enjoy this tasty experience without the feeling of guilt and regret that come with non-healthy snacks,
Enjoy the feeling of easily sharing this snack with your co-workers, friends or partners]]> 2022-06-23 09:19:14 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228729072 Context https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228733530 Get ready to change your diet and make healthier lifestyle choices and live a guilt-free lifestyle!
Busy and no time for prepping your snacks? Enjoy tastiness and healthiness on the go wherever and whenever you need it - gym, work, commuting, family/work events
Enjoy an all-in-one product rich in fiber, protein, low sugar, and calories!
Share your experience(s) with everyone - fun packaging designs and quantities for a shareable experience!

Slogan - The perfect blend of nutrition and tastiness for a lifestyle on the go!]]> 2022-06-23 09:25:44 UTC https://padlet.com/kamilaochedalska/etp2m0f9f5g0asuh/wish/2228733530