Today ads are multimedia and very technical. Pitch statements used are still questions because the consumer stops and thinks. The consumer is complimented and praised of having chosen the product. They think the company understand and apprecciate them.

You have to nd an original way to better promote your product to persuade the customer's mind and entice him to buy.

The first real advertising took place with the rise of journalism in the 17th century. The rst advertisements promoted book and medicines

In the 19th century the French newspaper La Presse introduced paid advertising in its pages, allowing it to lower its price, increase the number of readers and make higher prots.

In the 1950s most of the advertising, was print-based. The ads had a simple pictures with a lot of details about the product and a slogan at the end. Emotional values like friendship and love started to be included.

In the early 60s there was too much supply and not enough demand. Advertising became modern and created messages that made ads more tempting.

In the 70s consumers felt malipulated by ads. Working women disliked ads showing women and housewives and felt that most advertising was negative for them, holding them back from independence. Moreover educationists complained of manipulation in young children’s advertising. Towards the end of the 70s ad campaigns focused in freedom,health, equal rights and ecology.

In the 80s the advertising experimented on how to hold consumer’s attention, invade their memory and change their beliefs.In the 90s all agencies had a team of research psychologists Advertisers discovered that brain activity is higher during new commercials. Colors were used to associate products whit moods and feelings.

Today ads are multimedia and very technical. Pitch statements used are still questions because the consumer stops and thinks. The consumer is complimented and praised of having chosen the product. They think the company understand and apprecciate them. 

Advertising media refer to the various media channels through which advertising is done.

Type of advertising media

1. Broadcast media: TV and radio are two of the most important

advertising media known as broadcast media.

Television- Television have become a very important tool for companies advertising because TV is one of the most widely used media in the world.

Radio- Radios are a good tool for advertising they have a high penetration and are easy for customers to buy.

2. Print Media: Advertising media like newspapers, magazines, brochures, billboards and direct mail come under print media. With the massive reach of print media, it became a popular tool for advertising.

3. Online Media: With the consistent growth in internet penetration, companies have started using online media for advertising through social media and websites.

4. Outdoor Media: It reminds to the use of outdoor hoardings and billboards, put above buildings, along the streets to give maximum visibility to create brand awareness.

5. Mobile: Mobile advertising has become a critical aspect for every business, as it reaches out to costomers promoting messages through SMS.

6. Specialty Media: These consist of items that are given away to the consumer on which the name of the company or brand is printed. For example carry bags, membership card, free merchandise like caps or bags.

A Public Service Announcement, or PSA, is designed to educated the audience about a particular topic instead of selling some type of product. The purpose of these ads is to generate awareness about important topics such as drug usage, drunk driving or preventing forest fires. PSA are released by government agencies.