Behavioural Design by https://padlet.com/a_giebel/er3hrxcqhwfydl6h The Psychology of Design en-us 2024-04-21 09:39:15 UTC 2024-07-11 17:12:16 UTC hello@padlet.com What is that? a_giebel https://padlet.com/a_giebel/er3hrxcqhwfydl6h/wish/2963465421

  • Methodic for actively shaping behaviors and habits in design

  • Knowledge from behavioral psychology combined with creative methods to develop so-called nudges

  • small nudges with which you try to support users to make a decision

  • because we swipe without thinking, click without questioning

  • a large part of our decisions are subconscious and impulsive

  • design is all about understanding and changing human behavior

    • ]]>     2024-04-21 17:26:04 UTC https://padlet.com/a_giebel/er3hrxcqhwfydl6h/wish/2963465421     Book: Thinking fast & slow (by Psychologies Kahneman und Tversky) a_giebel https://padlet.com/a_giebel/er3hrxcqhwfydl6h/wish/2963465911 2024-04-21 17:26:53 UTC https://padlet.com/a_giebel/er3hrxcqhwfydl6h/wish/2963465911 How we think a_giebel https://padlet.com/a_giebel/er3hrxcqhwfydl6h/wish/2963466831

  • System 01 & System 02 thinking:

  • Making decisions with the help of 2 different systems

  • System 1: unconscious/irrational fast spontaneous part (95%)

  • System 2: conscious/rational, slower part (5%)

  • People make up to 35,000 decisions a day

    • ]]>     2024-04-21 17:27:47 UTC https://padlet.com/a_giebel/er3hrxcqhwfydl6h/wish/2963466831     Bias a_giebel https://padlet.com/a_giebel/er3hrxcqhwfydl6h/wish/2963467268

  • Wrong decision due to BIAS = mental distortions

    • -> Design consciously influence behavior


    • cognitive Bias Codex recorded + researched

    • in principle, designing behavior is about helping people to make decisions more easily and without thinking

    ]]>     2024-04-21 17:28:26 UTC https://padlet.com/a_giebel/er3hrxcqhwfydl6h/wish/2963467268     Heuristics a_giebel https://padlet.com/a_giebel/er3hrxcqhwfydl6h/wish/2963467880 Our brain is always on the lookout for small mental shortcuts to minimize the need to use the slow, rational part of our brain, which requires a lot of cognitive energy.


    As we are cognitively unable to evaluate rationally with system 2, we need some kind of mental shortcut to be able to work in an energy-saving way

    ]]>     2024-04-21 17:29:08 UTC https://padlet.com/a_giebel/er3hrxcqhwfydl6h/wish/2963467880     Example a_giebel https://padlet.com/a_giebel/er3hrxcqhwfydl6h/wish/2963470070 2024-04-21 17:32:23 UTC https://padlet.com/a_giebel/er3hrxcqhwfydl6h/wish/2963470070 more Nudgings a_giebel https://padlet.com/a_giebel/er3hrxcqhwfydl6h/wish/2963471748 https://www.figma.com/community/file/1225428034108693687

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