Group 6 (23.06.2022) by NPD Skills 2022 https://padlet.com/kamilaochedalska/eprptnxse8lsdbuj INSTRUCTIONS: JUST CLICK ON + AND WORK AT THE TIME ON YOUR PERSONA... JUST WRITE IN OR YOU CAN ALSO ADD IMAGES, LINKS, TEXT, ETC. en-us 2022-06-02 07:11:40 UTC 2022-06-02 07:12:47 UTC hello@padlet.com https://padlet.net/icons/png/1f603.png I. IDEA GENERATION kamilaochedalska https://padlet.com/kamilaochedalska/eprptnxse8lsdbuj/wish/2208612492 1) GET ACQUAINTED WITH YOUR PERSONA AND THINK WHAT ARE THEIR NEEDS AND DESIRES: WHAT KIND OF PRODUCTS WOULD RESPOND TO THOSE NEEDS AND DESIRES  (5 MIN)

2) WHERE WOULD “GOODY” FIT IN AS AN INGREDIENT TO GIVE ADDED VALUE TO THE NEW PRODUCTS THAT RESPOND TO YOUR SPECIFIC PERSONA’S NEEDS AND WISHES. (12 min)
  • Share on group level and derive some BROAD PRODUCT IDEAS based on (a selection of) these word associations. Write down the ideas.  

3) CREATE STORY BOARDS FOR 1 OR 2 SELECTED IDEAS. (13 min) 
  • Select the 1 or 2 of the ideas above and think about your persona and the “story” of how this person would interact with the product (before, during, and after consumption). 
  • What attributes and benefits would this persona expect to see? 
What would this persona think and feel? 
What would persona say and do?
]]> 2022-06-02 07:11:40 UTC https://padlet.com/kamilaochedalska/eprptnxse8lsdbuj/wish/2208612492 II. SCREENING CRITERIA kamilaochedalska https://padlet.com/kamilaochedalska/eprptnxse8lsdbuj/wish/2208612493 Consider:  1) screening criteria, 2) weight of the individual screening criteria, 3) scale (fx 1-5)
Select ideas based on SUM]]> 2022-06-02 07:11:40 UTC https://padlet.com/kamilaochedalska/eprptnxse8lsdbuj/wish/2208612493 III. CONCEPT BUILDING INSTRUCTIONS kamilaochedalska https://padlet.com/kamilaochedalska/eprptnxse8lsdbuj/wish/2208612495 1) TRY TO MAKE A MOCK-UP from the BEST VOTED IDEA regarding the “new food ingredient “GOODY”…
- Create a “real” concept with its possible variations.
- Think about your persona!

2) DESCRIBE PRODUCT CONCEPT + PRODUCT POSITIONING:
 >>WHAT ATTRIBUTES/BENEFITS CONCEPT HAVE [20 min]
- Product characteristics -  What product contains (e.g. fiber)
- Benefits - How your persona benefit from this product? (e.g. health)

>>WHAT CONCEPT PROMISES BUT DOES NOT SPECIFY [10 min]
- Experience/Feelings -  Think about your persona! What he/she thinks/feels about the product or why she/he needs it? (e.g. excited)
- Situations/Context - When or how would your persona use this product? (e.g. high cholesterol)

]]> 2022-06-02 07:11:40 UTC https://padlet.com/kamilaochedalska/eprptnxse8lsdbuj/wish/2208612495 kamilaochedalska https://padlet.com/kamilaochedalska/eprptnxse8lsdbuj/wish/2208613525 2022-06-02 07:12:31 UTC https://padlet.com/kamilaochedalska/eprptnxse8lsdbuj/wish/2208613525