A lot of car brands fall into this category. Take Volkswagen: After establishing themselves as a solid car brand, they used content like the Fun Theory videos to enable customers to develop more personal emotions and feelings with the brand.
https://www.youtube.com/watch?time_continue=105&v=2lXh2n0aPyw

https://www.youtube.com/watch?v=BUhw96z5NhA
The first one is cognitive, it’s very straight forward and communicates the benefit of using the brand’s product. Now watch the second one:
https://www.youtube.com/watch?v=litXW91UauE
The second one is affective, it’s one of the videos from their real beauty campaign.This content is not about any of their products in particular at all, it’s about the emotions Dove would like customers to associate with their brand.

For example, Fashion is very objective that it depend on individual aesthetic that other people did lot of research that try to prove the hierarchy models, the results of which are inconclusive and at times ambiguous.
7. attitude change and an individual’s intention 

That is the Prerequisite to purchase, but it is not necessarily a good predictor of purchase behaviour.
8.The models especially reflect the high involvement in the decision process. However, they do not adequately reflect the reality of low-involvement decisions 



From the book 'adverting-strategy, creativity and media'

The hierarchy-of-effects theory is a model of how advertising influences a consumer's decision to purchase or not purchase a product or service. The hierarchy represents the progression of learning and decision-making a consumer experiences as a result of advertising. A hierarchy-of-effects model is used to set up a structured series of advertising message objectives for a particular product, with the goal of building upon each successive objective until a sale is ultimately made. The objectives of a campaign are (in order of delivery): awareness, knowledge, liking, preference, conviction and purchase.

The hierarchy-of-effects theory is an advanced advertising strategy in that it approaches the sale of a good through well-developed, persuasive advertising messages designed to build brand awareness over time. While an immediate purchase would be preferred, companies using this strategy expect consumers to need a longer decision-making process. The goal of advertisers is to guide a potential customer through all six stages of the hierarchy.

The awareness and knowledge (or cognitive) stages are when a consumer is informed about a product or service, and how they process the information they have been given. For advertisers, it is essential to key brand information in this stage in a useful and easily understood fashion that compels the prospective customer to learn more and make a connection with a product.

The liking and preference (or affective) stages are when customers form feelings about a brand, so it is not a time when an advertiser should focus on a product, its positive attributes or technical abilities. Instead, advertisers should attempt to appeal to a consumer's values, emotions, self-esteem or lifestyle.

The conviction and purchase (or conative) stages focuses on actions. It is when an advertiser attempts to compel a potential customer to act on the information they have learned and emotional connection they have formed with a brand by completing a purchase. It may involve the conversion of doubts about a product or service into an action. In these stages advertisers should attempt to convince potential customers that they need a product or service, possibly by offering a test drive or sample item. Advertisers should also build a level of trust with them by focusing on the quality, usefulness and popularity of a product or service.