The first song she shared was 'So High' which led to her getting signed to RCA Records with Dr. Luke's label Kemosabe Records. Her earlier sound could be described as alternative-psych-RnB.

She states how 'if your intent is to be happy, comfortable, genuine, and true in craft, you're destined to be noticed. People can smell when things aren't genuine.' This will become a nuanced issue throughout her star trajectory. This viral hit helps promote her Amala tour.

Her appearance continues to conflict by appearing both soft and feminine yet provocative and sexual. Once again appearing both 'cute' and 'sexy'. Her look now shifting towards pink rather than lilac. Her sound introduces a blend of pop, hip-hop and R&B.

The album art shifts from focusing on her face to her whole body and focuses on the galaxy/cosmic atmosphere around her. The colour-palette appears to incorporate colours from all her previous covers but focuses on the alien-esque, darker elements.

'It was just like the cutest beat ever, it was so joyful and pretty.' (referencing 'Mooo!') At this point her star image is more 'cute' oriented as she describes her fashion/music style: 'I've always been about dressing up, always been about being soft and girly and pink and cute... I definitely try to integrate that into my music.'

'I'll make another cute song and see how this works' ('So High'). Part of her likeability could be due to her relatability (being self-made) explaining how she 'got like 12 views and I started like crying' as well as subverting how 'attractive' women speak: 'it was good to know people actually f*cked with my sh*t'

During the interview she seems sure of her vision as she explains how she made her own music video. She appears to know what she wants to express. Blac Chyna, Katy Perry, J. Cole and Chance The Rapper all engaged with her viral song, further pushing Doja Cat into the spotlight. She utilizes YouTube and social media to gain status but there is also depth behind it (the beat of the track, vocal layers, her other songs).

Comments on the beauty routine include calling her 'relatable', 'real', 'honest', 'pretty natural and honest, not putting on an act or anything' even with bright pink 40-inch hair. Another comment states 'as a brown woman seeing her hyperpigmentation and upper lip hairs (just like mine!) was pretty awesome...Doja Cat thank you for being real'. Her relatability and grounded-energy continue, appearing unaffected by her rise to fame.

The video gained tens of millions of views within a week of its release due to its iconic one-liners, and catchy hooks give us a taste of Doja Cat's star persona: part internet troll, part lyrical genius, part cute/sexy popstar.

The cow-patterned tie-front co-ord and furry ears foreshadow the kind of campy costume and the originality in fashion that is to be expected of her years later.

One comment says 'I can't wait to be 80 years old blasting this in some senior living home' suggesting her assumed star quality and longevity.

'In presentation, she is utterly irrepressible - spontaneous, wild, and silly - but the truth is, she's also an extraordinarily talented artist who can truly sing and rap with the best.' - RCA Co-President John Fleckenstein

Doja Cat is identified as an artist who has fast-tracked to stardom. The article acknowledges her genuine talent, her authentic personality and her strong creative leadership regarding the majority of her visuals. The fact she is young adds to her 'star' 'extraordinary' qualities.

1. Purrr! --> lilac, shades of purple

2. Amala --> rose/pastel pink, peach

3. Hot Pink --> intense hot barbie pink

4. Planet Her --> deep purples, violets, cosmic

5. Scarlet --> black and white album art but intense blood red dominates the music videos.

'Doja makes people uncomfortable because people try to put her in a box... an she CANNOT be put in a box! She is outside the box, creative and amazing!'

'Doja being open, honest and serious makes me love her as both a person and artist even more'

'for all the different sides of you, there's uno' - consistent with Doja Cat's multidimensional star image. 'two opposing personalities of the artist battle each other'

Highlights her polarizing star image. This star/brand collab works well as it focuses on Gen-Z y2k aesthetic and Doja Cat has previously confessed she is 'chronically online'.

'B*tch I said what I said / I'd rather be famous instead'

'You follow me but you don't really care about the music'

'I'm a puppet, I'm a sheep, I'm cash cow'

Grabbing her crotch,

Her genuine smile at the end

'Doja enough is enough'

'She's lost it'

'Her stage presence reminds me of Beyoncé & Shakira'

'Now this is a SHOW. I'm not a fan of her as a person but you cannot deny her talent, she's a triple threat'

Cat's charisma and sound are reminiscent of other female-rap stars such as Nicki Minaj and Azealia Banks (both who also have dealt with controversies). The film focuses on empowering and giving voice to Harley Quinn, another misunderstood persona. Throughout the video Cat fights off enemies whilst on a dance with Quinn - this could be interpreted as Cat retaliating against online harassment, yet making it appear fun.

Takeaway - 'I hope they (viewers/listeners) were entertained' 
'don't ever let somebody or a group of people tell you you can't be whatever the f*ck you want to be'

As this was her 27th birthday, conspiracy theorists suggest Doja Cat managed to escape the '27 Club' by becoming a Devil worshipper, meaning she 'cheated death'.

Highlights the power of stars when they collaborate - Doja Cat succefully collabed with SZA, Tyga, Ariana Grande, The Weeknd amongst other big stars.