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      <pubDate>2021-01-03 14:54:45 UTC</pubDate>
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         <title>SWOT Analysis</title>
         <author>051823</author>
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         <title>PEN PORTRAIT</title>
         <author>051823</author>
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         <description><![CDATA[<div>Chloe</div><div>21yo<br>Single but has a dog</div><div>Socially Active, rely on technology <br>Just finished design university<br>Doing an internship in an architecture company<br>She loves art, design, fashion.<br>She follow the trend, bit lazy.<br>She likes to go to the shops and let herself be inspired<br>Transparency and sustainability are important to her</div>]]></description>
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         <title>COMPETITORS</title>
         <author>051823</author>
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         <description><![CDATA[<ul><li>Harrods </li><li>Selfridges </li><li>Fenwick </li><li>House of Fraser</li><li>Fortnum &amp; Masons</li><li>Harvey Nichols</li><li>Galeries lafayette </li></ul><div><br></div>]]></description>
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         <title>PERCEPTUAL MAP</title>
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         <title>Aida Model</title>
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         <title>Primary research</title>
         <author>051823</author>
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         <description><![CDATA[<div>To support my decision</div>]]></description>
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         <title>Media Mix Proposal</title>
         <author>051823</author>
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         <title>Mocks up examples </title>
         <author>051823</author>
         <link>https://padlet.com/051823/epi7bffspoyzel6e/wish/1049920513</link>
         <description><![CDATA[<div>Innovation</div>]]></description>
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         <author>051823</author>
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         <author>051823</author>
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         <author>051823</author>
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         <title>New Logo 2.</title>
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         <author>051823</author>
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         <author>051823</author>
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         <author>051823</author>
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         <title></title>
         <author>051823</author>
         <link>https://padlet.com/051823/epi7bffspoyzel6e/wish/1049920523</link>
         <description><![CDATA[]]></description>
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         <title></title>
         <author>051823</author>
         <link>https://padlet.com/051823/epi7bffspoyzel6e/wish/1049920524</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-to-modernize-an-established-brand-to-drive-growth" />
         <pubDate>2021-01-03 14:54:45 UTC</pubDate>
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         <title>LeBonMarché inspo</title>
         <author>051823</author>
         <link>https://padlet.com/051823/epi7bffspoyzel6e/wish/1049920525</link>
         <description><![CDATA[<div>Event</div>]]></description>
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         <title>Idea 2.0</title>
         <author>051823</author>
         <link>https://padlet.com/051823/epi7bffspoyzel6e/wish/1049920526</link>
         <description><![CDATA[<div>More digital, more "alive" :<br>VR, AR, moving image, sounds, QR code to be scanned by the followers to interact through the screens.</div>]]></description>
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         <pubDate>2021-01-03 14:54:45 UTC</pubDate>
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         <title>Launch 1.0 IDEA</title>
         <author>051823</author>
         <link>https://padlet.com/051823/epi7bffspoyzel6e/wish/1049920528</link>
         <description><![CDATA[<div>Entering the app - must be very visual :<br>Logo in motion with 2 liberty flowers which open on each side, leaving room for the home page.<br><br>The home page includes: a children's area (playful with lots of games and AR), a map where you can virtually move around the store and stop at each booth to enjoy the experience of the different location plus a customer service available 24/hours a day and personalized according to demand. <br><br> Knowing that liberty offers already a lot of immersive experience in store why not simply take these back by applying them digitally.<br><br>So, for example for the store furniture thanks to our mobile phone we will be able to place objects virtually in any room with the exact measurements or change the color of our walls by replacing it with liberty wallpaper.</div>]]></description>
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         <pubDate>2021-01-03 14:54:45 UTC</pubDate>
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         <title>Idea Research</title>
         <author>051823</author>
         <link>https://padlet.com/051823/epi7bffspoyzel6e/wish/1049920529</link>
         <description><![CDATA[<div>Fully digital experience mixing in-store &amp; online <br>Children - cartoon coloring<br>Through the app create your own liberty design and project it in your house <br>Immersive experience ?</div>]]></description>
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         <pubDate>2021-01-03 14:54:45 UTC</pubDate>
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         <title></title>
         <author>051823</author>
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         <title></title>
         <author>051823</author>
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         <title></title>
         <author>051823</author>
         <link>https://padlet.com/051823/epi7bffspoyzel6e/wish/1049920533</link>
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         <title></title>
         <author>051823</author>
         <link>https://padlet.com/051823/epi7bffspoyzel6e/wish/1049920541</link>
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         <enclosure url="https://www.libertylondon.com/uk/brands/u/ungaro/" />
         <pubDate>2021-01-03 14:54:45 UTC</pubDate>
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         <title></title>
         <author>051823</author>
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         <description><![CDATA[]]></description>
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         <pubDate>2021-01-03 14:54:45 UTC</pubDate>
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         <title></title>
         <author>051823</author>
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         <author>051823</author>
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         <author>051823</author>
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         <title>LeBonMarché - 24S</title>
         <author>051823</author>
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         <description><![CDATA[<div>Launch of the App</div>]]></description>
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         <title>N.B - Instagram Galeries Lafayette</title>
         <author>051823</author>
         <link>https://padlet.com/051823/epi7bffspoyzel6e/wish/1049920567</link>
         <description><![CDATA[<div>They have more 'direct' interactions with their followers on instagram.<br>For <strong>Galerie Haussmann: </strong>they simply, repost the post of their consumers.<br>For <strong>Galeries Champs-Elysees: </strong>more elaborate, they interact with their followers by asking them questions, posting more stories, asking for their opinions, reposting them on their account. </div>]]></description>
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         <title>Galeries Lafayette Haussmann </title>
         <author>051823</author>
         <link>https://padlet.com/051823/epi7bffspoyzel6e/wish/1049920568</link>
         <description><![CDATA[<div>Instagram posts </div>]]></description>
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         <title>Prints</title>
         <author>051823</author>
         <link>https://padlet.com/051823/epi7bffspoyzel6e/wish/1049920570</link>
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         <title></title>
         <author>051823</author>
         <link>https://padlet.com/051823/epi7bffspoyzel6e/wish/1049920571</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.libertylondon.com/uk/department/home/home-accessories/wall-hangings-and-art/" />
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         <title>Sustainable Fabric</title>
         <author>051823</author>
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         <description><![CDATA[]]></description>
         <enclosure url="https://support.libertylondon.com/hc/en-us/articles/360022666594-Sustainable-Fabric" />
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         <title>Shop Ethical Fashion</title>
         <author>051823</author>
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         <description><![CDATA[]]></description>
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         <title></title>
         <author>051823</author>
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         <title>Zeekit</title>
         <author>051823</author>
         <link>https://padlet.com/051823/epi7bffspoyzel6e/wish/1059430314</link>
         <description><![CDATA[<div>Start-up company that offers a new and more interactive shopping experience for fashion brands.<br><br>"Zeekit has developed the first dynamic virtual fitting room, giving every person the chance to see themselves in any item of clothing found online. Based on real-time image processing technology, Zeekit uses its patented technology to map a person's image into thousands of segments. Clothing is processed in a similar manner and the equivalent points of the two are re-mapped into one final simulation, showing a person dressed taking into account body dimensions, fit, size and the fabric of the garment."</div>]]></description>
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         <pubDate>2021-01-06 14:28:00 UTC</pubDate>
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         <author>051823</author>
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         <title>Innovation: The idea in details #JointheJourney #RevivalofLiberty #Storeofthefuture </title>
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         <description><![CDATA[<div>From the application to journey. How about an augmented reality retail experience?</div><div>The idea: implement flawless technology to enhance the customer experience and make the most of in-store and online shopping.</div><div><br>PostCovid when shops reopened, people from all over the world faced the same problem: queuing for hours to get to the shops.</div><div>To avoid this problem and direct contact with too many people, Liberty London implemented an application with many advantages.<br><br></div><div>In each sector of the shop, thanks to sensors, the counting of people and the measurement of queues will be retransmitted on the Liberty application so that consumers can avoid waiting and head to the area of their choice at a lower traffic level. <br><br></div><div>The Liberty application requires the creation of a customer account that allows the saving of items in the "whishlist" category in order to buy or try them later in the shop. </div><div>This also allows consumer to ensure the availability of the product in-store, to receive offers in advance and to be informed of collaborations and events before everyone else.</div><div><br></div><div>Furthermore, augmented reality mirrors will be available in-store. Thanks to "face recognition", the mirror will scan the faces and connects them to the customer account. <br>A huge time saving, products previously placed in the whishlist are ready to be tried digitally.</div><div>The mirror also sets up outfit proposals and products similar to those already saved.</div><div>Augmented reality facilitates the purchase (quick and non-binding fitting) made possible from the application.</div><div><br></div><div>Finally, if the customer needs further help, simply select the button on the application with the choice of language and a robot will be provided. <br>The customer no longer needs to move around thanks to the application's map, which makes it possible to localise it. <br><br></div><div>The application also offers a scan &amp; go feature. <br>Simply scan the desired item and enter your card details to pay. The item is then delivered the same day or next morning at home. <br>No more endless queues at the checkout.</div><div>Scan &amp; go also makes the product completely transparent. After scanning an item, the details are displayed on the phone, including where it was made, where the materials came from, the carbon footprint, the impact and how it can be recycled.</div>]]></description>
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         <title>Moodboards</title>
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         <description><![CDATA[<div><strong>Get</strong> : Millenials &amp; GenZ from upper middle class <br><strong>Who</strong> : Rely on technology, try on new experience are lazy and search for simplicity <br><strong>To</strong> : Make Liberty London in-store experience top-of-mind option<br><strong>By</strong> : Liberty gives you the best of In-store &amp; Online shopping experience </div>]]></description>
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