Untapped potential of AR – future research areas by https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy Please add your ideas. en-us 2022-06-03 19:30:01 UTC 2025-12-09 07:49:45 UTC hello@padlet.com How AR in social media enhances self-brand connections and continued intention to use the app? dainamatiseschubiger https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2210511329 2022-06-03 19:35:36 UTC https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2210511329 What role does AR experience (particularity spatial presence, flow) and customer creativity generated by AR play in influencing user’s behaviour in social media? dainamatiseschubiger https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2210511533 2022-06-03 19:35:59 UTC https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2210511533 Impact of perceived intrusiveness in virtual try-on apps (Feng & Xie, 2019). dainamatiseschubiger https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2210511720 2022-06-03 19:36:18 UTC https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2210511720 What is the impact of privacy concerns on attitudinal and behavioural outcomes? dainamatiseschubiger https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211306967 2022-06-05 12:06:22 UTC https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211306967 What are the significant privacy issues associated with the usage of AR, and how do they influence the adoption of AR? dainamatiseschubiger https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211307163 2022-06-05 12:07:03 UTC https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211307163 How does AR influence the self-concept and well-being of the users? dainamatiseschubiger https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211307332 2022-06-05 12:07:21 UTC https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211307332 How can ARM (Augmented Reality Marketing) be used for influencing brand perception/attitude (Rauschnabel et al., 2019)? dainamatiseschubiger https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211307647 2022-06-05 12:08:31 UTC https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211307647 How can ARM (Augmented Reality Marketing) be used for generating better customer experience and customer retention? dainamatiseschubiger https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211307777 2022-06-05 12:08:54 UTC https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211307777 How can AR be used for value co-creation via customer engagement (Cuomo et al., 2020)? dainamatiseschubiger https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211308570 2022-06-05 12:10:39 UTC https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211308570 How firms can frame their engagement strategy concerning AR (Jessen et al., 2020)? dainamatiseschubiger https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211308729 2022-06-05 12:11:12 UTC https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211308729 Use of service-dominant logic, human–computer interaction theories and consumer behaviour theories (consumer culture theory) to understand customers’ engagement with AR (Moriuchi et al., 2021). dainamatiseschubiger https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211308821 2022-06-05 12:11:29 UTC https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211308821 How do AR characteristics create experiential value (Watson et al., 2020)? dainamatiseschubiger https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211308891 2022-06-05 12:11:43 UTC https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211308891 How do different types of experiential values affect consumer behaviour? dainamatiseschubiger https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211308957 2022-06-05 12:12:00 UTC https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211308957 What features of AR account for experiential value leading to satisfaction with the purchase decision (Vongurai, 2021)? dainamatiseschubiger https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211309006 2022-06-05 12:12:11 UTC https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211309006 Role of personal factors such as (cognitive style, age, cognitive innovativeness, cultural background, and involvement level) on the experiential value of AR and its consequences. dainamatiseschubiger https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211309094 2022-06-05 12:12:30 UTC https://padlet.com/dainamatiseschubiger/ephnambvly4g2ffy/wish/2211309094