Influencers are not alone in the blame brands, agencies, and even platforms must be accountable.

But influencers carry the face of the message legally and ethically, they must be more careful.

Malaysia needs firmer laws, public awareness, and ethical education for digital creators.

Many influencers don’t disclose when they are paid or receive free products to promote something.

This lack of transparency tricks people into thinking the influencer genuinely loves the product.

The Malaysian Communications and Multimedia Commission (MCMC) requires influencers to disclose sponsored content, but many still do not.

Hiding sponsorships leads to misleading ads and loss of consumer trust.

Many use filters and edit photos to look perfect, which makes followers feel insecure.

Research shows that constant exposure to these images causes people to compare themselves and feel worse about their own looks.

Influencers are responsible because they choose to post edited, unrealistic photos without disclosure.

This leads to low self-esteem and body image issues, especially among young Malaysians

No one forces influencers to promote harmful or illegal products—they have the power to say no.

If they accept promotions for money, they are responsible for any harm caused.

In Malaysia, an influencer promoted online gambling sites for high payment, even though it’s illegal. She and others were caught by police after public complaints.

Influencers make their own choices and are fully responsible for the consequences if they promote risky or illegal products.

Controversial ads can stand out the brand image.

Controversial ads can engage more viewers

However, controversial ads can damage the brand images

The issue raised concerns about influencer responsibility and public expectations.

It reflects a “shock value” marketing tactic, using bold visuals for engagement.

Influencers have strong influence but aren't the only ones behind harmful ads.

Ad content is often shaped by brands, agencies, and algorithms, not just the influencer.

In Malaysia, many influencers have limited control over visuals or captions.

Edelman (2022): 57% of Gen Z & Millennials trust influencers as much as traditional media.

Blaming influencers alone ignores the bigger issue it’s a systemic problem.

Harmful content can be serious, especially in health or culture.

Influencers often follow brand briefs & deadlines, not full creative control.

Algorithms reward high engagement, even if unethical.

In Malaysia, some influencers revealed clients edited captions & rushed approvals.

Influencers still have a role, they must know when to say no.

Brands shouldn’t push creators into compromising content.

Harmful ads happen due to system failure, not just one person’s fault.

1. Stricter guidelines: Stop brands from pushing misleading or sensitive content.

2. Transparency: Require clear disclosures & proper content review before publishing.

3. Platform role: Algorithms pressure creators; platforms must improve moderation (Hödl & Myrach, 2023).

Shared responsibility between influencers, brands & platforms is key.

Shows the significant influence influencers hold over young audiences

Trust gives influencers strong persuasive power

Any mistake or poor content choice can trigger public backlash

High trust comes with high responsibility in content delivery

Leads to ethical compromises in content

Platforms like TikTok & Instagram play a role in shaping influencer behavior

Need for better moderation tools & algorithm policies

Platform responsibility is crucial in reducing harmful ads

The public may see our posts as personal endorsements, but the truth is, we’re just delivering the message exactly how the brand ask for.

Not all influencer have a powerful when it comes to what they endorsing.

Many influencer in Malaysia fail to disclosure their "material connection"

As influencers, we have a responsibility to make sure the products we promote are safe and trustworthy.

Let’s begin with our segment, I will starts with miss nurin. Okey, miss nurin. As an influencer yourself, do you believe that influencers should be fully blamed for the harmful ads they promote? Or do you think it’s unfair to put all the responsibility on their shoulder? 

Thank you, miss nurin. Miss Rabiatul, from your experience dealing with consumer complaints, what is your take on this issue? 

Thank you for that insightful view, miss rabiatul. Now, let’s move on to Miss syafika. As someone who works closely with both brands and influencers, what’s your opinion? Should influencers be blamed, or is it the brand’s responsibility to ensure the ad is safe and honest? 

Thank you, miss syafika. Dr. Solehah, from a legal and ethical standpoint, where do you think the line should be drawn?

Thank you dr solehah for your point of view. Now, let’s hear from the voice of the people, miss aina. Ainaa, as someone who follows content online and is influenced by social media, what do you think about this topic?

From the discussion, we can see that there are many sides to this issue. Some believe that influencers should take more responsibility and some think that brands and audience should play a role. Now let’s move into the next part of our discussion — focusing on the opposing views.

Dr solehah, as the media law expert, do you still believe influencers should be mainly responsible, after hearing what’s been said

this issue needs teamwork. Influencers should be more responsible, brands must be honest, and consumers should be more careful.

we can make online advertisements more safe and trustworthy. 

Influencers must be held accountable because of their strong influence over the public. But, the brands, advertisers, and even consumers share the same responsibility.

this is not a one-sided issue. Everyone plays a part. influencers, brands, the government, and even us as consumers. In the end, the goal is to make online spaces more honest, ethical, and safe for everyone.

As someone who speaks from the voice of the people, I believe it is unfair to put all the blame on influencers alone. Even though they are the ones in front of the camera, they are not the only ones involved in creating and posting content. Behind every campaign, there is a full team that includes the brand, marketing staff, content creators, and decision makers. So when something goes wrong, like in Neelofa’s case, it is not just her fault. It also reflects the brand’s failure to monitor and approve what gets posted

Many of us, as the public, are questioning why brands stay silent when things get out of hand. It feels like influencers are left alone to deal with the consequences while companies hide behind their name. This makes people feel like brands are only interested in profits, not in taking responsibility for their decisions

From the public’s point of view, we want brands to play a more active role. There should be clear guidelines on what kind of content can be shared, especially for sensitive products. The approval process should be stricter. If something feels inappropriate, it should never reach the public. We have also seen how international companies give proper training and set rules for influencers before they post anything. Local brands can follow the same steps

We also think social media platforms should help create a safer space. Paid content should be labelled clearly, and sensitive posts should go through proper review. This can protect both the audience and the influencer

We are not saying influencers are innocent. But we are saying they should not be the only ones blamed. Everyone involved must be responsible. That is what the public expects. If we want influencer marketing to improve, the system must change too