https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j Evaluate breakfast bar packaging design on sensory liking and willingness to purchase (WTP)   en-us 2020-11-19 11:56:38 UTC 2025-09-24 12:12:53 UTC hello@padlet.com g00270028 https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/941107710 Nutri grain packaging is classy and slick. Clear marketing and an emphasis on health. 
Top much going on with the harvest morn. Very cluttered and the name on the box looks cheap ]]> 2020-11-19 13:13:04 UTC https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/941107710 g00375618 https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/941107947 I think the Kellogg’s packaging looks nicer and more appealing. You can tell the more expensive one from the cheaper one. However the harvest morn packaging does still look nice and I would buy it]]> 2020-11-19 13:13:08 UTC https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/941107947 g00341349 https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/941108152 Colourful for both products ]]> 2020-11-19 13:13:12 UTC https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/941108152 g00373838 https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/941114038 I also like the smaller box because it looks more appetizing and more color involved in the package]]> 2020-11-19 13:14:48 UTC https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/941114038 msgilsenannnn https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/981094656 2020-12-02 18:32:17 UTC https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/981094656 msgilsenannnn https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/981100503 2020-12-02 18:33:26 UTC https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/981100503 msgilsenannnn https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/981106531 2020-12-02 18:34:37 UTC https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/981106531 msgilsenannnn https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/981115583 2020-12-02 18:35:51 UTC https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/981115583 https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/983402306 I think the harvest morn box has more colour drawing you to it, the way the pictures follows around all the sides kind of brings the box together compared to the contrast of nutri grain]]> 2020-12-03 12:34:36 UTC https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/983402306 g00367740 https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/983402915 Both products are really colourful, nutrigrain packaging is clean, the font isn’t too flashy but still stands out because it’s in the middle of the box. Sunset of the harvest morn looks nice but gives off the impression that it is cheaper ]]> 2020-12-03 12:34:54 UTC https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/983402915 g00367331 https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/983415490 Both packages have the product on the front which is appealing. The Kellogg’s products is cleaner and more appealing, but the prize takes over the packaging which for Irish consumers isn’t appealing as it’s not available to them. The harvest morn product is very busy but I like the way it has more nutritional information readily available and easier to read. ]]> 2020-12-03 12:40:21 UTC https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/983415490 broderick_livia https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/983415685 The packaging is pale in colour and this reflects the pale colour of the breakfast bar itself. Kellogg’s brand name in red stands out and compliments the red strawberries on the box.

Fruit & Grain:
Looks like cheap packaging. The blue stands out, this reflects the generic brand of ‘Harvest Morn’, their breakfast range. Fruit is written in red so this is eye catching for someone who is looking for a fruity breakfast bar.]]> 2020-12-03 12:40:25 UTC https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/983415685 https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/983421177 2020-12-03 12:42:37 UTC https://padlet.com/msgilsenannnn/eoqbmtmsce6vqc0j/wish/983421177