The website is rather easy to navigate between the pages. What caught my eyes was there was video gallery that pops right up on the main page of current employees, answering a huge selection of questions someone looking for a job may have. The career page covered all of Gartner’s EVP categories, displaying information about the company, rewards/benefits, future careers, leadership, and work life.  They have a benefits and perks section that provides a lot of detail. It even provides a video if you don’t want to read it all with real life scenarios. They discuss how training goes, and even gives a step by step of their hiring process so you have an idea of how it works. Bonus, they provide interview tips with downloadable pdfs for you. 

 

Overall, I think their career page is inviting, interactive and provides a wealth of knowledge. I think they hit the nail on the head with displaying everything of value they have to offer. I don’t think that the company will have no issues attracting talent. They have made exceptions clear from the role to the hiring process. 

 

The page is kind of dry and simple with hardly any visuals. The page does use bright colors, so I think in this aspect it is appealing. As a potential applicant, I think I would like to see more pictures or videos of employees and their experiences as opposed to just models posing in clothes the store sells.

Would it attract the targeted talent?
Even though I think that this career page is a bit underwhelming I think that it would attract the target talent. A potential employee to Saks Fifth Avenue would probably be someone who loves fashion and is into luxury goods. With this, the benefits section lists employee discount first on top of all other benefits which means it is a very important to potential applicants. Also, the page states several times how Saks is a "luxury e-commerce platform" and this would be enticing aspect to anyone into luxury items.

Flagstar’s EVP speaks directly to the candidate. In my opinion it is very compelling. Their EVP gives a brief summary of the benefits, perks, and advantages that the employee will receive from the company. The website also explains, the culture of Flagstar, along with what the bank stands for. Their EVP statement of “Hard work is rewarding, and should be rewarded” speaks directly to candidates that feel their work and efforts were not being recognized previously. This will definitely compel a candidate to look further into the company and apply for a job.  

Will it attract talent 

I do believe that talent will be attracted to Flagstar. The company is strategically appealing to new talent by stating the different types of positions they offer, the opportunity for advancement, and some of the benefits that will be received. Flagstar’s speaks about the company’s success by showcasing that it has -been named one of the “Best and Brightest Companies to Work for" from 2017-2020. These types of recognition are helpful in attracting new talent. 

Thank you, 

Katieva 

 

More information given for those interested includes their diversity and inclusion mission, employee safety, their commitment to sustainability, supporting small businesses, and more. You can easily find an answer to any question you might have on the site. I really enjoy that they have these categories separated and discussed more in detail than one might be expecting, they also give more information separate of their focus if you want to research more outside of the Amazon career page. 

 

Amazon’s EVP is compelling in my opinion. They offer adequate resources and assistances to their employees for the labor provided. I believe Amazon will attract the talent they need for the organization. Their growing popularity and career opportunities will bring in exactly who they need. Plus, the website is easily maneuverable, which makes job searching and applying that much easier for possible newcomers. 

The Fender EVP is essentially “inspiring every player at every stage” and with the goals of “making history within the music industry”. At first glance, I thought the webpage as a whole was lacking in detail, but I was wrong. They show you a small intro paragraph stating their mission, but then immediately list open positions they’re searching for. After this section, they go into far more detail about their benefits and their company culture. This section is where the most valuable information for potential employees is located. The benefits and the culture in 2021 are huge factors for the workplace and how desirable it is to work at. The final section did provide plenty of valuable information. However, I believe this information would’ve been better suited sooner on the web page in order for readers to not lose interest. I believe the focus on the benefits sections and the company culture are more important than listing the positions available within the company. 

Absolutely, I do believe it will reach the targeted talent for Fender. Fender is likely looking for musicians and people who are knowledgeable with instruments, and for those specific people, Yes, this EVP is effective. If fender is trying to diversify their workforce with the hiring of non-musicians, this EVP becomes less effective. Perhaps the goal shouldn’t be to generalize the search, for it is a music company and musicians are deemed more valuable, but it is worth noting. There are plenty of positions listed on the page that are clearly non-music related positions like HR, IT, and Accounting. I believe Fender missed an opportunity to represent those groups within their web page more clearly. As a whole, I believe Fender accomplishes their goals with this career page. 

It gives people a glimpse of what their work lives and the culture would be like, all while making the future employee excited to begin work. They give insight on what they are looking for as an employer but also what the employee gets in result of the job.  If I was looking for a job and read Netflix's EVP I would be enthusiastic and motivated to start as soon as possible.

Will it attract the talent it intends to?

Absolutely. I believe this EVP will attract the correct people that Netflix is looking for. They are lookin for independent, creative, and hardworking people for the job and the way the career's page is set up and worded, I believe will do exactly that. The EVP will attract the correct people. I believe one thing Netflix could have done better is put the different jobs available and what they entail, which I believe would weed out the people that actually want the job available.

Another thing that impressed me was another page called “Life at Nintendo” which focuses on the work environment and culture at the company. Furthermore, they even have a sophisticated search engine for searching for job openings to suit your needs, such as location, and job category.

In addition, the presentation and aesthetic of their career pages is appealing and easy to navigate. The pages are colorful and filled with interactive images, and are drizzled with essential bits of information without getting too complex with too many details. Also, I noticed that there are a few videos of Nintendo employees thrown in there to give it a more human element rather than just looking at a wall of text. 

As far as appealing to talent that the organization needs, I think that Nintendo's career page does an okay job in doing so. Unfortunately, the video game industry faces a lot of warranted scrutiny due to the sheer amount of crunch time, sexism, and layoffs that it faces. While Nintendo is actually known in the industry to be quite exceptional in addressing these issues, the career page itself doesn't really do a good job in conveying that.

However, that doesn’t mean that it doesn’t convey it at all. There is a dedicated page for Diversity, Equity & Inclusion, which does highlight how Nintendo does address their stance on gender, sexuality, and race in the video game industry. It’s these things that people want to read and hear who are interested in working in the video game industry, which is why Nintendo, while missing a few important topics and issues, gets an "A" from me.

Target’s career page is easy to maneuver and has clear titles on what you want to see. At the top of their Benefits sections, it states how Target is in the loop and conscious of what’s going on in today’s world, such as the coronavirus and social justice commitment. Upon hiring, you can sign-on bonuses, health benefits, resources, coaching and mentoring.

I believe Target as a whole and Target’s website would easily attract talent. On the website, there are links to see the purposes and values of a corporation as well as their diversity and inclusion section. Target has been known for their creative findings and their commercials on television. I think this would be one of the best companies to attract talent.

The career page for General Motors does an excellent job displaying their employee value proposition(EVP). Along with displaying their EVP well, they also incorporate details of their employment brand which expresses their values and culture. They first display examples of their employment brand by making the first paragraph a “Who we are” section. Information about their company's passion displays the values of the company, which in this case are the environment, technology and their employees. The EVP of the company is displayed in the lower half of the page in a section called “Why work with us”. This section provides information on benefits, training and company flexibility. The benefits include parental leave, paid vacation, holiday, and even vehicle discounts. The site does a wonderful job displaying all the career benefits an employee at General Motors would have. Overall, GM did a wonderful job crafting their site to express both their EB and EVP. 

Will it attract talent? 

I believe this career page for General Motors will most definitely attract talent. This page shows many wonderful benefits of being a GM employee and will attract people of all ages. The culture and values of the company is displayed well and allows people to reflect if they are a fit for this company. There are also links within the site on “Where to find us” and “How to join our team” which promotes accessibility for those who would like to apply. Overall this page is attractive to people of many categories and I believe will attract the talent that are looking for.