Power of Persuasion 5th by Patty Weber https://padlet.com/patty_weber/eohcv2770cq2 en-us 2017-04-02 20:12:37 UTC 2020-05-19 12:41:51 UTC hello@padlet.com Directions patty_weber https://padlet.com/patty_weber/eohcv2770cq2/wish/249601045 1. You will get into breakout groups to find a commercial.  
2. Analyze the commercial for (Central and Peripheral Routes of Persuasion, the source, channel, and audience).  
3. Add the commercial to the class Padlet, and explain how the concepts are demonstrated in your commercial right on your post in the Padlet.  

*Each commercial can only be used by one group.   
*Include the names of group members in the title of your post. ]]> 2018-04-09 00:05:02 UTC https://padlet.com/patty_weber/eohcv2770cq2/wish/249601045 Breakout Room 1 https://padlet.com/patty_weber/eohcv2770cq2/wish/582284127 Patrick, Kyle, Maura, and Kate 
The Channel: Shown on Tv's across American this was the Mountain Dew's Super Bowl 50 commercial.

Central Route for Persuasion:
It featured the classic puppy monkey baby, a creature with the legs of a baby, the tail of a monkey and the head of a puppy.  It marches in with a bucket of Mountain Dew Kickstart Midnight Grape and dances to its own song. 

Peripheral Route for Persuasion:
Making this commercial so memorable in its own weird and unique way. 

The Audience: This is more promoted towards younger adults and teens so anywhere from 16-30 considering it was advertising their new energy drink. 

The Source: Mountain Dew Puppy Monkey Baby
]]> 2020-05-19 12:17:41 UTC https://padlet.com/patty_weber/eohcv2770cq2/wish/582284127 Breakout Room 2 https://padlet.com/patty_weber/eohcv2770cq2/wish/582286805 Srika, Logan, and Rylie

Source: Camila Cabello
Central Route: She promotes Sketchers.

Channel: The commercial was playing on some billboards in New York

Audience: mostly targeting teens and to persuade them into buying the shoes.

Peripheral Route: A celebrity is used to persuade the audience like a celebrity endorsement

https://www.youtube.com/watch?v=95Www8v-Qp8]]> 2020-05-19 12:19:11 UTC https://padlet.com/patty_weber/eohcv2770cq2/wish/582286805 Kyle 8139721 https://padlet.com/patty_weber/eohcv2770cq2/wish/582297442 It used it's bizarre creepy nature to stick in the watcher's mind.
https://www.youtube.com/watch?v=nQcfK9EKfL4]]> 2020-05-19 12:24:50 UTC https://padlet.com/patty_weber/eohcv2770cq2/wish/582297442 Breakout Room 3 https://padlet.com/patty_weber/eohcv2770cq2/wish/582299683 Kim, Hailey, Tatum, and Katherine
 
Peripheral Route for Persuasion
In this commercial it's promoting sprite. The audience is aimed towards teens to young adults because of the different influencers that are shown. Throughout the ad LeBron James makes it clear that he wouldn't tell you to drink sprite which gives the feeling that audience is not forced to buy a product. At the same time you can tell he was indirectly selling you the product by describing the refreshing drink.
]]> 2020-05-19 12:25:51 UTC https://padlet.com/patty_weber/eohcv2770cq2/wish/582299683 https://padlet.com/patty_weber/eohcv2770cq2/wish/582306010 2020-05-19 12:28:45 UTC https://padlet.com/patty_weber/eohcv2770cq2/wish/582306010 https://padlet.com/patty_weber/eohcv2770cq2/wish/582307080 2020-05-19 12:29:17 UTC https://padlet.com/patty_weber/eohcv2770cq2/wish/582307080 link https://padlet.com/patty_weber/eohcv2770cq2/wish/582315509 2020-05-19 12:33:30 UTC https://padlet.com/patty_weber/eohcv2770cq2/wish/582315509 Central Route https://padlet.com/patty_weber/eohcv2770cq2/wish/582324797 This is talking about Sprite and trying to convey that it is super refreshing and thirst-quenching. ]]> 2020-05-19 12:37:59 UTC https://padlet.com/patty_weber/eohcv2770cq2/wish/582324797 Source https://padlet.com/patty_weber/eohcv2770cq2/wish/582329072 Lebron James and Lil Yachty]]> 2020-05-19 12:40:02 UTC https://padlet.com/patty_weber/eohcv2770cq2/wish/582329072 The Channel https://padlet.com/patty_weber/eohcv2770cq2/wish/582329974 It is presented on tv.]]> 2020-05-19 12:40:30 UTC https://padlet.com/patty_weber/eohcv2770cq2/wish/582329974 Audience https://padlet.com/patty_weber/eohcv2770cq2/wish/582330634 Basically it could be targeted to anyone but it highlights on maybe the fans of Lebron and Lil Yachty so they would be more influenced since they like them.]]> 2020-05-19 12:40:50 UTC https://padlet.com/patty_weber/eohcv2770cq2/wish/582330634