FMP Research Methods: Limitations by Elisenda Torras https://padlet.com/etorrasmolist/eoab073tz7fuhdc Discuss as a group and identify 3 Key Strengths of the assigned research method, 3 Key Limitations of the assigned research method, and suggest at least one way to mitigate each limitation. Create concise notes for each point. en-us 2024-11-17 21:48:58 UTC 2024-11-22 14:53:16 UTC hello@padlet.com https://padlet.com/etorrasmolist/eoab073tz7fuhdc/wish/3230111752 Survey:

Lack of responses

No follow up questions

No clarification if participants are confused


Consistent data

Larger data collection

More quantitative data

]]> 2024-11-22 14:49:55 UTC https://padlet.com/etorrasmolist/eoab073tz7fuhdc/wish/3230111752 COMP SHOP Limitations https://padlet.com/etorrasmolist/eoab073tz7fuhdc/wish/3230113568 3 strengths:

- provides validity to research

- quan and qual data

-wide range of information collected


3 limitations:

-Lack of consistency in observation

- product range is constantly changing, so only a snapshot of a shifting landscape

-only public information available

]]> 2024-11-22 14:51:05 UTC https://padlet.com/etorrasmolist/eoab073tz7fuhdc/wish/3230113568 Focus Groups https://padlet.com/etorrasmolist/eoab073tz7fuhdc/wish/3230115020 Strengths - less time consuming, richer data, low cost




]]> 2024-11-22 14:52:04 UTC https://padlet.com/etorrasmolist/eoab073tz7fuhdc/wish/3230115020 Interview https://padlet.com/etorrasmolist/eoab073tz7fuhdc/wish/3230115271 Strengths:

  • Individual - more in-detail answers

  • Easier to schedule than a focus group as it's only one person

  • More emotive answers, better for open-ended questions

  • Can be as structured/unstructured as is needed for your research

Limitations:

  • Only one perspective - can lead to bias

  • Not generalisable/reflective of the population

  • Scheduling conflicts/time consuming

  • You may not get useful data from the interview

]]> 2024-11-22 14:52:15 UTC https://padlet.com/etorrasmolist/eoab073tz7fuhdc/wish/3230115271 Focus group https://padlet.com/etorrasmolist/eoab073tz7fuhdc/wish/3230117213 Weakness - bias( influenced other people's opinions, not representative of the demographic, time- consuming analysis


How to overcome: have other quant research methods to balance out

]]> 2024-11-22 14:53:37 UTC https://padlet.com/etorrasmolist/eoab073tz7fuhdc/wish/3230117213