https://padlet.com/millymoo12_jay/enq04625kmaw027h en-us 2023-05-30 10:38:40 UTC 2025-09-28 00:22:17 UTC hello@padlet.com millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2612941528 2023-06-02 13:03:46 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2612941528 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2612941651 2023-06-02 13:03:54 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2612941651 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2612941733 2023-06-02 13:04:01 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2612941733 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2612943681 2023-06-02 13:06:00 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2612943681 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2612943961 2023-06-02 13:06:22 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2612943961 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2612944139 2023-06-02 13:06:38 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2612944139 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2612944418 2023-06-02 13:06:51 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2612944418 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2612944962 2023-06-02 13:07:35 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2612944962 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2622235049 The mental health effects of cancel culture!

A 2020 survey conducted by Pew Research Center highlights the controversy surrounding cancel culture. While 38% of people say that calling someone out on social media punishes those who don't deserve it, 58% feel that it helps hold people accountable for their actions. (Tuler, 2022)

https://www.verywellmind.com/the-mental-health-effects-of-cancel-culture-5119201]]> 2023-06-13 12:15:32 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2622235049 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2625470009 This is my overall SMART planning doc that I completed on week 1 of the project. This is a rough outline as it will change as I go through my project.]]> 2023-06-16 11:02:56 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2625470009 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2625470602 This is a more in depth SMART planning template, specifically looking at Research. This will help me keep on track of what research I have completed and when.]]> 2023-06-16 11:03:54 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2625470602 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2635863318 I reached out to Jay Richards, who is Co-founder of Imagen Insights as he had wrote piece about the Bud Light situation with Dylan Mulvaney, however, he didn't respond.]]> 2023-06-30 09:35:51 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2635863318 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2635883590 2023-06-30 10:24:17 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2635883590 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2635885547 2023-06-30 10:29:10 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2635885547 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2635885721 2023-06-30 10:29:37 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2635885721 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2635885845 2023-06-30 10:29:55 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2635885845 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2635888957 2023-06-30 10:37:00 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2635888957 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2635889655 2023-06-30 10:38:39 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2635889655 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2636591322 $23]]> 2023-07-02 15:45:32 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2636591322 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2636591827 https://www.macrotrends.net/stocks/charts/BUD/anheuser-busch/revenue

For 2022, Anheuser-Busch revenue for the twelve months ending March 31, 2022 was $58.764 Billion a 6.37% increase year-over-year.]]> 2023-07-02 15:47:34 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2636591827 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2636592378 For Bud Light to increase revenue within its digital direct-to-consumer ecosystem (website) by 7% to 481,500,000 within the next 12 months.]]> 2023-07-02 15:50:00 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2636592378 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2642785580 4.6%]]> 2023-07-11 14:54:22 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2642785580 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2645172596 Bud Light's online revenue for 2022 was 450 million (ABInBev, 2023).
I will increase this by 7% in the next 12 months to make a new online revenue of $481,500,00.

$481,500,000 divided by $30 (AOV) = 16,050,000 (the number of transactions needed to meet the new revenue.

16,050,00 x 500 (Conversion Rate) = 8,025,000,000 

7,383,000,000 is the total number of unique site visitors.]]> 2023-07-14 12:18:12 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2645172596 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2645189393 For Bud Light to convert 5% of their site visitors (14,284,500) at an AOV of $30 (where did I get that number from.com) within the next 12 months.

Conversion will account for 89% of the overall revenue objective ($428,535,000).


$428,535,000 / $30 = 14,284,500 
(converted site visitors)]]> 2023-07-14 12:57:15 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2645189393 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2645192684 For Bud Light to acquire 178,556,250 million unique site visitors within the next 12 months. 

 14,284,500 (Conversion Objective) X 12.5  = 178,556,250 (Acquisition Objective.)

12.5 is the amount of 8's that goes into 100.]]> 2023-07-14 13:06:11 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2645192684 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2645197848 For Bud Light to retain 11% of their converted customers (1,765,500) at an AOV of $30 within the next 12 months.

Retention will account for 11% ($52,965,000) of the overall revenue.

52,965,000 / 30 = 1,765,500 (retention objective) ]]> 2023-07-14 13:18:37 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2645197848 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662366259 2023-08-15 12:15:11 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662366259 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662367188 2023-08-15 12:16:36 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662367188 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662368223 2023-08-15 12:17:37 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662368223 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662382220 2023-08-15 12:39:53 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662382220 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662382595 2023-08-15 12:40:31 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662382595 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662384174 2023-08-15 12:43:03 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662384174 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662386052 This article has useful and relevant information for the section of my report, 'How Cancel Culture Effects Brands'.]]> 2023-08-15 12:45:38 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662386052 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662387551 This article has useful and relevant information for the section of my report, 'How Cancel Culture Effects Brands'.]]> 2023-08-15 12:47:45 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662387551 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662389043 This article has great information about 'Cancel Culture' as a whole.]]> 2023-08-15 12:49:26 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662389043 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662389759 This article will help me link 'Cancel Culture' to Gen Z consumers.]]> 2023-08-15 12:50:32 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662389759 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662394360 This article will allow me to see what the benefits of cancel culture are and include in my report.]]> 2023-08-15 12:57:55 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662394360 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662396388 The below shows screenshots of backlash comments on the Bud Light Instagram page. I managed to screenshot these in time as they have all now been deleted! I will use these comments in my report.]]> 2023-08-15 13:00:58 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662396388 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662399240 This article will allow me to fully understand why Bud Light was cancelled, what happened and who was involved.]]> 2023-08-15 13:05:31 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662399240 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662425972 This article will provide me with statistics about the loss of sales Bud Light has been facing.]]> 2023-08-15 13:38:32 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662425972 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662430625 This article also explains everything that happened with Bud Light and Dylan Mulvaney! It also states that two Bud Light executives are on leave following the incident.]]> 2023-08-15 13:43:58 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662430625 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662435711 This articles shows different celebrities reactions to the campaign.]]> 2023-08-15 13:50:12 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662435711 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662464625 This is a more in depth SMART planning template, specifically looking at Analyse. This will help me keep on track of what analyse I need to complete and when.]]> 2023-08-15 14:22:43 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662464625 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662488007 This is a more in depth SMART planning template, specifically looking at Production. ]]> 2023-08-15 14:48:36 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662488007 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662497405 This is a more in depth SMART planning template, specifically looking at Conceptual Development. ]]> 2023-08-15 14:56:31 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662497405 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662507956 This is a more in depth SMART planning template, specifically looking at Presentation. ]]> 2023-08-15 15:10:06 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662507956 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662514795 This is a more in-depth SMART planning template, looking at self-management.]]> 2023-08-15 15:18:14 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662514795 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662519821 This is a more in depth SMART planning template, looking at Professional Context.]]> 2023-08-15 15:24:28 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662519821 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662528784 This is a more in depth SMART planning template, looking at Evaluation and Critical Engagement.]]> 2023-08-15 15:33:21 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662528784 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662531509 I reached out to Elle Darby on Instagram DM's and Email to see if she would let me interview her, regarding cancel culture, but I did't hear back.]]> 2023-08-15 15:36:47 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662531509 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662535535 I reached out to Bria Jones on Instagram DM and Email, who released a video about how she was excluded from activities on the Tarte Brand trip but she didn't respond.]]> 2023-08-15 15:42:05 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662535535 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662538076 I reached out to Dylan Mulvaney's management via email to see if she would answer any questions regarding the situation. However, I never received a response.]]> 2023-08-15 15:45:38 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662538076 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662540518 I reached out on Instagram DM to uk transgender influencer, Bel Priestley who has over a million TikTok followers. I asked if she would answer some question on cancel culture and the Bud Light x Dylan Mulvaney situation and she answered my questions through voice notes.

The full transcript of the voice notes can be found in my appendix of my report.]]> 2023-08-15 15:48:42 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662540518 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662542248 I reached out to retail consultant and founder of Retail Reflections, Andrew Busby on LinkedIn and then email as he had wrote a piece of the Bud Light x Dylan Mulvaney situation.

He thoroughly answered some questions for me via email. You can find the full interview in the appendix of my report.]]> 2023-08-15 15:50:53 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662542248 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662765144 2023-08-15 20:53:33 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662765144 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662765461 2023-08-15 20:54:15 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662765461 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662770354 2023-08-15 21:06:13 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662770354 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662770692 2023-08-15 21:06:56 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662770692 millymoo12_jay https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662772160 I conducted a survey and received 110 respondents. This survey had a mix of different questions about brands and cancel culture. It really benefited my research for the main report.

The full survey, including questions and responses can be found in the appendix of my report.]]> 2023-08-15 21:09:54 UTC https://padlet.com/millymoo12_jay/enq04625kmaw027h/wish/2662772160