https://padlet.com/jo271228/ADV111 en-us 2021-10-03 09:35:43 UTC 2026-01-15 18:09:21 UTC hello@padlet.com jo271228 https://padlet.com/jo271228/ADV111/wish/1796838421 I liked this ad in particular because it uses a non-intrusive way to solve the problem.

The way it is set up to be played during the times when mosquitos are most active has a huge impact on the listening experience. If the radio was being played outside people would be deterred by the mosquitos and could possibly turn the radio off and move inside. So without interrupting broadcasting it uses the research done to create a better listening experience for the target audience.]]> 2021-10-06 15:04:02 UTC https://padlet.com/jo271228/ADV111/wish/1796838421 jo271228 https://padlet.com/jo271228/ADV111/wish/1796841071 I think this ad is really playful and inventive in the way it tells the story. It plays on the natural anxieties of humiliation for a new uni student and takes it to a comedic extreme. I think this suits the target audience well because of the comedic tone, creating that interest, and then brings it back to the product being advertised.]]> 2021-10-06 15:04:47 UTC https://padlet.com/jo271228/ADV111/wish/1796841071 jo271228 https://padlet.com/jo271228/ADV111/wish/1814833065 This ad followed the creative way in of being brutally honest. 
What I liked about this ad in particular was the difference between this and typical influencer marketing, usually brands pay celebrities to subtly market their products but this subverts the audiences expectation in a funny way. 
I like how it incorporated some of the basketball players known brand deals such as using release dates which people thought would be for a new shoe for nike but it was actually just slippers for hulu.
It's campaign line was simply 'hulu has live sports' which is incredibly to the point, but it worked because of how upfront all of the players were about it being a paid promotion and the funny ways they used the line.]]> 2021-10-13 18:20:53 UTC https://padlet.com/jo271228/ADV111/wish/1814833065 jo271228 https://padlet.com/jo271228/ADV111/wish/1816586708 The story arc in this advert is 'the quest' this is shown through the journey of the scarecrow to create a more sustainable, fair and natural way of farming. 
This makes the brand seem to care about these things and even go as far as to challenge the opposite such as inhumane farming techniques practiced. 
I think this ad was incredibly effective because it creates a real emotional response and makes the audience invested in the character and want to be involved in creating a better farming practice. 
The campaign as a whole created even more investment into the story by introducing an interactive element with a mobile game, which still follows the scarecrow on their quest but the player controls them.]]> 2021-10-14 10:03:28 UTC https://padlet.com/jo271228/ADV111/wish/1816586708 jo271228 https://padlet.com/jo271228/ADV111/wish/1867239000 2021-11-04 12:07:28 UTC https://padlet.com/jo271228/ADV111/wish/1867239000 jo271228 https://padlet.com/jo271228/ADV111/wish/1867239723 2021-11-04 12:07:51 UTC https://padlet.com/jo271228/ADV111/wish/1867239723 jo271228 https://padlet.com/jo271228/ADV111/wish/1867240482 2021-11-04 12:08:16 UTC https://padlet.com/jo271228/ADV111/wish/1867240482 jo271228 https://padlet.com/jo271228/ADV111/wish/1890785012 I've found the copywriting for Oatly ads to stand out to me, I saw an ad similar to this on the side of a bus and I've always remembered it. I think what I liked about it was the humour and irony, it is telling the audience what it is doing, which in itself is funny and effective. I also like how on the packaging of the cartons the language is more informal and interesting, like labelling the nutritional information "the boring bit".]]> 2021-11-15 09:10:27 UTC https://padlet.com/jo271228/ADV111/wish/1890785012 jo271228 https://padlet.com/jo271228/ADV111/wish/1890787315 The tone of voice for RNLI ads are typically informative, authoritative and honest. This fits in with what the brand represents, if it were to be cheeky or fun it would loose some of the power that the ads are trying to achieve.]]> 2021-11-15 09:11:52 UTC https://padlet.com/jo271228/ADV111/wish/1890787315 jo271228 https://padlet.com/jo271228/ADV111/wish/1890807201 I think the elements of this ad that make it funny are the physical comedy as well as the absurd. As well as this I think the fact that it relates to the brand helps solidify it as funny even though it does work without the brand relation.]]> 2021-11-15 09:22:46 UTC https://padlet.com/jo271228/ADV111/wish/1890807201 jo271228 https://padlet.com/jo271228/ADV111/wish/1890826900 This ad is set up to be incredibly personal and emotive, they are moments from a family that are fairly relatable, however in this ad the moments all lead up to a final point of how being black can effect the kids in the ad. The point is that these talks shouldn't have to happen, yet they are still needed because of the bias and discrimination against black people. The ad ends with #talkaboutbias and is meant to create a conversation about the discrimination.]]> 2021-11-15 09:34:23 UTC https://padlet.com/jo271228/ADV111/wish/1890826900 jo271228 https://padlet.com/jo271228/ADV111/wish/1891124533 This week we had to come up with ideas to make copy more interesting. The first task was to come up with ideas to change the washing instructions on clothes labels. The second task was to improve the copy for a battery product description. Both of these tasks helped me see how you can create a more compelling story or narrative to make interesting copy. ]]> 2021-11-15 12:40:10 UTC https://padlet.com/jo271228/ADV111/wish/1891124533 jo271228 https://padlet.com/jo271228/ADV111/wish/1891136159 Tone of voice is the way the brand speaks, it's the brands personality, it can set a brand apart, it has to match brand image and it's all about context. 
Tone of voice is useful in three main contexts: 
- The product launch or the conception.
-  When refreshing the brand.
- To differentiate from competition.
You can easily figure out the tone of a brand by picking 3 words to describe what a brand is like in their campaigns and image.]]> 2021-11-15 12:45:53 UTC https://padlet.com/jo271228/ADV111/wish/1891136159 jo271228 https://padlet.com/jo271228/ADV111/wish/1891142589 The benefits of creating ads for radio over other mediums:
- You can create your own opportunities.
- You can make it your own way and get people involved (e.g. celebrities) more easily than other formats.
- You can prove that you can write scripts.
- You can capture emotions and feelings with language, tone and sound.]]> 2021-11-15 12:49:05 UTC https://padlet.com/jo271228/ADV111/wish/1891142589 jo271228 https://padlet.com/jo271228/ADV111/wish/1891159683 Thinkbox is the marketing body for TV in the UK.

TV has the strongest emotional trust with viewers. 71% of ad generated profit comes from TV. These ads used to be linear, targeting people based of channel demographics, regions and times, now they are starting to become more tailored with on demands and ad-smart making viewing habits translate into more personalised ad data and targeting. 

Video ads have become more than just TV adverts and are now labelled as "film" which can be viewed on different platforms including TV, cinema, on-demand, social media and youtube. As well as this TV is more popular in adults than a younger audience who tend to view more online based ads.]]> 2021-11-15 12:57:11 UTC https://padlet.com/jo271228/ADV111/wish/1891159683 jo271228 https://padlet.com/jo271228/ADV111/wish/1891176131 The way people can use language can influence how others think. The idea of writing for change means that you have to create something that causes people to want to see things in a different way and change their views, ideas on a subject or habits. 

Key things to execute effectively:
- A clear message, you can do this by saying one thing and saying it well.
- A compelling idea, bringing the message to life and communicating it imaginatively.
- A compelling call to action, making the audience want to follow the next steps and act on what was said.]]> 2021-11-15 13:04:37 UTC https://padlet.com/jo271228/ADV111/wish/1891176131 jo271228 https://padlet.com/jo271228/ADV111/wish/1891225540 The idea of PR is to create a story that's worth writing about and that the press will share. 
"advertising is what you pay for, publicity is what you pray for." - Helen Woodward, 1938

There are 8 main news values that you can look for to create a compelling story worth writing about:
- Impact
- Timeliness
- Prominent
- Close to home
- Conflict
- Unexpected 
- Current 
- Human interest ]]> 2021-11-15 13:24:41 UTC https://padlet.com/jo271228/ADV111/wish/1891225540 jo271228 https://padlet.com/jo271228/ADV111/wish/1899531381 2021-11-18 13:44:09 UTC https://padlet.com/jo271228/ADV111/wish/1899531381 jo271228 https://padlet.com/jo271228/ADV111/wish/1899538804 2021-11-18 13:46:48 UTC https://padlet.com/jo271228/ADV111/wish/1899538804 jo271228 https://padlet.com/jo271228/ADV111/wish/1912584987 2021-11-25 13:07:44 UTC https://padlet.com/jo271228/ADV111/wish/1912584987 jo271228 https://padlet.com/jo271228/ADV111/wish/1912675486 2021-11-25 13:56:43 UTC https://padlet.com/jo271228/ADV111/wish/1912675486 jo271228 https://padlet.com/jo271228/ADV111/wish/1914310170 2021-11-26 13:03:35 UTC https://padlet.com/jo271228/ADV111/wish/1914310170 jo271228 https://padlet.com/jo271228/ADV111/wish/1914310783 2021-11-26 13:04:05 UTC https://padlet.com/jo271228/ADV111/wish/1914310783 jo271228 https://padlet.com/jo271228/ADV111/wish/1914311047 2021-11-26 13:04:14 UTC https://padlet.com/jo271228/ADV111/wish/1914311047 jo271228 https://padlet.com/jo271228/ADV111/wish/1914311379 2021-11-26 13:04:31 UTC https://padlet.com/jo271228/ADV111/wish/1914311379 jo271228 https://padlet.com/jo271228/ADV111/wish/1914313285 2021-11-26 13:05:58 UTC https://padlet.com/jo271228/ADV111/wish/1914313285 jo271228 https://padlet.com/jo271228/ADV111/wish/1914314447 2021-11-26 13:06:50 UTC https://padlet.com/jo271228/ADV111/wish/1914314447 jo271228 https://padlet.com/jo271228/ADV111/wish/1914315204 2021-11-26 13:07:23 UTC https://padlet.com/jo271228/ADV111/wish/1914315204 jo271228 https://padlet.com/jo271228/ADV111/wish/1914317188 2021-11-26 13:08:48 UTC https://padlet.com/jo271228/ADV111/wish/1914317188 jo271228 https://padlet.com/jo271228/ADV111/wish/1914319731 2021-11-26 13:10:30 UTC https://padlet.com/jo271228/ADV111/wish/1914319731 jo271228 https://padlet.com/jo271228/ADV111/wish/1914349380 2021-11-26 13:29:47 UTC https://padlet.com/jo271228/ADV111/wish/1914349380 jo271228 https://padlet.com/jo271228/ADV111/wish/1924798408 I changed this after getting feedback to have the same tone throughout the copy.]]> 2021-12-02 10:10:52 UTC https://padlet.com/jo271228/ADV111/wish/1924798408 jo271228 https://padlet.com/jo271228/ADV111/wish/1924800359 After getting feedback I changed this to be a bit more funny at the start as well as changing the final sentences as they did not make too much sense with the rest of the copy and felt like they were just added at the end.]]> 2021-12-02 10:12:09 UTC https://padlet.com/jo271228/ADV111/wish/1924800359 jo271228 https://padlet.com/jo271228/ADV111/wish/1924862255 2021-12-02 10:54:40 UTC https://padlet.com/jo271228/ADV111/wish/1924862255 jo271228 https://padlet.com/jo271228/ADV111/wish/1925428181 2021-12-02 15:29:00 UTC https://padlet.com/jo271228/ADV111/wish/1925428181 jo271228 https://padlet.com/jo271228/ADV111/wish/1925471195 2021-12-02 15:46:24 UTC https://padlet.com/jo271228/ADV111/wish/1925471195 jo271228 https://padlet.com/jo271228/ADV111/wish/1925476176 2021-12-02 15:48:25 UTC https://padlet.com/jo271228/ADV111/wish/1925476176 jo271228 https://padlet.com/jo271228/ADV111/wish/1936280189 The design of the outer is heat reactive paper which will change and reveal a design when being touched or heated. 
For the copy inside I kept the theme of heating with links to the ice-caps melting whilst creating a story and metaphor to help it become more relatable and visual. I then backed this up with achievable goals and positive outcomes to inspire help. I ended the letter by revisiting the goals to make it very clear on what is being asked]]> 2021-12-08 16:27:22 UTC https://padlet.com/jo271228/ADV111/wish/1936280189