Workshop 3 Padlet by Samantha Read https://padlet.com/samantha_read/engajjioxfdh Vintage Guru Situational Analysis Research en-us 2018-10-29 12:02:02 UTC 2025-04-24 12:48:36 UTC hello@padlet.com Bohemian Finds https://padlet.com/samantha_read/engajjioxfdh/wish/299340748 Website
  • Their price range is quite high £18 to £60.
  • They have delivery and return information
  • they have their contact details on there - email, phone number
  • they have a blog like homepage 
  • their opening times are on the website
Facebook
They get likes ranging from 2-32. They don't get comments on their posts.

Twitter
  • they have 600 followers
  • don't get more than 3 likes or retweets
Ebay
  • fixed price like on the website
  • they do click and collect on their ebay
  • certain items have watchers others don't
Instagram
  • 1423 followers
  • similar engagement to facebook
  • get tagged in photos that have more engagement on
  • use hashtags
chloe
]]> 2018-11-01 13:10:49 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299340748 Vintage Retreat is seen as the biggest competitor in the eyes of the store. https://padlet.com/samantha_read/engajjioxfdh/wish/299341181 Vintage retreat has 5,933 likes on facebook. Whereas Vintage Guru only has 1,497 likes. 

Vintage Retreat has 1,742 followers on Instagram. Vintage Guru has 1,093 followers. Tass

]]> 2018-11-01 13:11:32 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299341181 long_yi163 https://padlet.com/samantha_read/engajjioxfdh/wish/299341269 Single category franchisee]]> 2018-11-01 13:11:42 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299341269 https://padlet.com/samantha_read/engajjioxfdh/wish/299341628 Vintage Retreat has a total of 241 reviews on Google whereas Vintage Guru only has 6. 
-Sydney]]> 2018-11-01 13:12:27 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299341628 Competitor analysis 351324280 https://padlet.com/samantha_read/engajjioxfdh/wish/299341910 - Many kinds of competitors because Vintage guru sells many kinds of products, so its competitors are not necessarily vintage shops, but also stores that sell single products.
- Many vintage online shops(eg:https://www.beyondretro.com/)  are more convenient than physical stores so online shops are the biggest competitors.
- Nutshell Vintage is a vintage shop near the Vintage Guru and they both sell same kinds products.



]]> 2018-11-01 13:13:03 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299341910 long_yi163 https://padlet.com/samantha_read/engajjioxfdh/wish/299342188 peer]]> 2018-11-01 13:13:38 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299342188 Vintage Retreat are seen as competition as they have a similar product base which include homeware and clothing. Tass https://padlet.com/samantha_read/engajjioxfdh/wish/299343648 2018-11-01 13:16:46 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299343648 long_yi163 https://padlet.com/samantha_read/engajjioxfdh/wish/299344073 Fast fashion brand]]> 2018-11-01 13:17:43 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299344073 Gumtree, has a well known wbsite with search engine enabling people around the world, country or area to trade second hand or new goods https://padlet.com/samantha_read/engajjioxfdh/wish/299344228
creagh]]> 2018-11-01 13:18:02 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299344228 https://padlet.com/samantha_read/engajjioxfdh/wish/299344421 Aswell as clothes and Vintage items, Vintage Retreat also hosts events and activities throughout the year in their store and cafe. this can be an opportunity for Vintage Guru to follow in order to gain a more variety of customer engagement
-Sydney]]> 2018-11-01 13:18:21 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299344421 Ebay is another store that has a well known global presence where people can sell any goods, making it an online emporium https://padlet.com/samantha_read/engajjioxfdh/wish/299345123
creagh]]> 2018-11-01 13:19:37 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299345123 Nutshell Vintage https://padlet.com/samantha_read/engajjioxfdh/wish/299345656 facebook
  • 2-18 likes 
Instagram
  • 10-30 likes
  • instagram works better for them than facebook
  • use hashtags
depop & etsy
  • they have more sold items on depop
  • £4-£45
chloe
]]> 2018-11-01 13:20:47 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299345656 Age Concern and Salvation Army are just some of the local second hand/charity stores that will compete in this market. However their advantage is that they are charities and so from a social stand point some may be more inclined to go there first https://padlet.com/samantha_read/engajjioxfdh/wish/299345952
creagh]]> 2018-11-01 13:21:27 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299345952 competitor https://padlet.com/samantha_read/engajjioxfdh/wish/299346568 Gumtree
the same system shop which has the website and more varies of goods.
-]]> 2018-11-01 13:22:41 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299346568 Depop is an online and APP retailer where people can sell rare, vintage or retro goods. This means that there audience is primarily the teen to young adult who use the app based trading more frequently https://padlet.com/samantha_read/engajjioxfdh/wish/299347363 creagh]]> 2018-11-01 13:24:02 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299347363 https://padlet.com/samantha_read/engajjioxfdh/wish/299347553  
Direct competitors are similar vintage shops as Nutshell Vintage, Vintage Retreat, Bohemian Finds. The biggest competitor between these shops is Vintage Retreat. They are hosting events throughout the year in their café. 
]]> 2018-11-01 13:24:24 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299347553 long_yi163 https://padlet.com/samantha_read/engajjioxfdh/wish/299347586 Sightseeing only]]> 2018-11-01 13:24:29 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299347586 https://padlet.com/samantha_read/engajjioxfdh/wish/299347846 Bohemian Finds has their own Ebay page that they use to sell, promote their products online. This is an opportunity Vintage Guru could follow in order to maximise their sales through the digital market. 
-Sydney]]> 2018-11-01 13:24:56 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299347846 long_yi163 https://padlet.com/samantha_read/engajjioxfdh/wish/299348089 Hygiene advocate]]> 2018-11-01 13:25:22 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299348089 Online stores with actual shops aswell: https://padlet.com/samantha_read/engajjioxfdh/wish/299348138
- Rokit (London)
- WEARECOW (Birmingham)
- Bluerinsevintage (Manchester and Leeds)
- ASOS Marketplace but doesn't have an actual shop.
- Lewis]]> 2018-11-01 13:25:29 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299348138 long_yi163 https://padlet.com/samantha_read/engajjioxfdh/wish/299349276 Fake refuser]]> 2018-11-01 13:27:27 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299349276 An opportunity to having other emporium style outlets has made it more trendy to shop in this way, there is very little knowledge of these stores aside from local knowledge: https://padlet.com/samantha_read/engajjioxfdh/wish/299349277  
•Creating an online presence will mean more awareness of their existence 
•A marketing plan such as local newspaper, flyers in post to local area or targeted e-mail shots could also raise awareness 

creagh

]]> 2018-11-01 13:27:27 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299349277 Vintage Guru are at threat by the majority of shops within the town. Remaining with the focus on clothing, a lot of shops in town such as New Look and Quiz also share the same target market as Vintage Guru. As these are better known with students, it is more likely that they will chose to visit places they trust before considering other options. https://padlet.com/samantha_read/engajjioxfdh/wish/299350015 kwaku]]> 2018-11-01 13:28:49 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299350015 long_yi163 https://padlet.com/samantha_read/engajjioxfdh/wish/299350444 vintage in the metropolis]]> 2018-11-01 13:29:38 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299350444 long_yi163 https://padlet.com/samantha_read/engajjioxfdh/wish/299350786 other famous vintage]]> 2018-11-01 13:30:16 UTC https://padlet.com/samantha_read/engajjioxfdh/wish/299350786