Felicia Edora anak Pokean  (BB16110282)

GROUP MEMBER

1.    Christie Tong Sei Ying (BB16110339)

2.    Leona Juhin  (BB16160898)

3.    Audrey Stephanie Stephen  (BB16110094)

4.    Grace Christy Nicholas  (BB16110381)

5.    Mohd Najmie bin Ahmad Tarmizi  (BB16110391)

6.    Primus Masudal  (BB16110729)

7.    Brenna Venita Simon  (BB16160953)

8.    Goh Li Ying  (BB16110430)

9.    Deveenajit Kaur Josen a/p Jusbir Singh  (BB16110408)


A)   Value proposition is a business or marketing statement that a company uses to summarise why a consumer should buy a product or use a service.This particular product or service will add more value or better solve a problem than other similar offerings.

 

B)   For both the Ubilicious product, value proposed are healthy drinks and snack, delicious to enjoy, easy to carry (on-the-go) product and quick services concept. Our product addresses the rising trend of the need for health and wellness through food. It also removes the need to wait long for food and drinks to be served. Our target customers are teens and working adults; those needing something light to eat and drink, easy and quick to get while also remaining.

 

 

Value proposition canvas has two sides: the customer segment who you intend to create value for and the value proposition which will help you attract customers. The canvas draws a parallel between products and services offered and customer needs. With the customer profile you clarify your customer understanding with value map you describe how you intend to create value for that customer. You achieve fit between the two when one meets the other.

 

 

ii)            What ‘value’ your proposed business idea/product offer to customers

 

The value proposed in our business idea which is belacan fried chicken is to satisfy those who crave for new taste or innovation in fried chicken. We try to evolve an ordinary fried chicken to something new. Besides, those belacan lovers this is a good opportunity for them to try this. Now you can even have belacan on chicken not sambal only.  Not that only, with the complement home made from the Sarawak is a good chance for our customers to have a taste of it without going to Sarawak. Morover, we sell our belacan fried chicken using the high quality spices and fresh chicken every day. We would not stock our chicken or use leftover chicken.