https://padlet.com/q200640/ek9hquet1x3mtvhu Research For Homework Task en-us 2020-09-19 11:36:48 UTC 2024-10-25 07:03:38 UTC hello@padlet.com q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/760884705 They use product placement as a technique because certain products can attract a customer into a shop and some will make a customer want too continue looking around the shop for that or a similar product. An example would be a beautiful big and colourful flower that attracts people too look at the flower near the entrance of the shop which can conversely draw customers too the entrance of the building and going into the building and potential begin shopping even if they had no intention of shopping there. Aswell as this, next too big appliances like a barbecue, there are barbecue essentials such as fuel, charcoal and even lawn chairs. This is specifically placed next too the barbecue too influence the customer too think "if i buy this will i need that aswell?" which pushes the customer too maybe buy another or chain of products that without being placed next too it would never have been bought which will drive more sales.]]> 2020-09-19 11:41:53 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/760884705 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/760884976 Product placement
Complementing or contrasting colours
Signage
Colour style
Product segmentation ]]> 2020-09-19 11:42:20 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/760884976 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/761780256 They use this technique too draw the customers attention away from the dull background and onto deals and bargains that are in a stronger and bolder colour. (grey floor and the deals are a deep orange) This is because the customer will spend more time in the shop absorbing irresistible deals which will influence what they might buy because of a sign or offer they noticed on a product. 
Aswell as this, the products such as a chair and table have colours that suit or go really well with each other which pushes the customer too buy the set of products apposed too one because without a complementing cushion etc the product initially might not satisfy the needs of the consumer.]]> 2020-09-20 08:56:43 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/761780256 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/761785866 Homebase uses this technique not too directly show specifically the exact location of a product, but the general area too where the "family" of products are. This means that a customer can spend more time looking for the product which could allow them too notice another product they might want too buy or use. The signs are located in blocks with arrows showing the general area of the product and similar products so if the customer sees what he wants ie a oven he can also see a tabletop that might suit a collection and therefore lead too another purchase. Some of the signs hang from the ceilings which gives allows the for the signs to greatly standout as the contrast of the grey walls and floors illuminates the branded green colours. Aswell as this the font is easy to read so most people with poor vision should still be able to understand what the sign is saying.]]> 2020-09-20 09:03:10 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/761785866 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/761799874 The products in HomeBase are mainly separated by either style or season or based on the "family" of products they belong too. For example they have items such as knives and forks together because you can't buy one without the other. Aswell as this (especially with furniture) during holiday seasons like Halloween or Christmas they share specific colours or styles that relate too that season which allows for a certain aesthetic too be suggested and for the customer, it will improve the chance that they will buy the product because of the close ties too a theme or conveyed idea. Also it helps too categories certain products together which makes it easier for the consumer too understand where a certain item should be located. This is because you assume a sink will be in either in "Kitchens" or "Bathrooms". [based on the photo in Signage] ]]> 2020-09-20 09:20:24 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/761799874 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/761822673 The colours used in Homebase's logo are green and orange. This is important because the main colours used in the store for signs and directions are green and the bargain colours are orange. They maintain the same colours for consistency so that people don't confuse the different signs and misinterpret something. They use this style of colour because its related too the branding of Homebase which conveys the idea that the products used inside the shop are specifically Homebases which means if a product is decent quality it will reflect positively on Homebase as a brand aswell. Aswell they might have a set pallet for a season of the year like winter which might influence a customers decision to buy a product if everything around it is white and purple. Also it could be orange in autumn to try and sell Halloween decorations which pushes a theme that many people might enjoy thefore increasing the likelihood of a product being purchased.]]> 2020-09-20 09:42:50 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/761822673 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/761834953 2020-09-20 09:58:03 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/761834953 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/761835999 2020-09-20 09:59:21 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/761835999 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/761836910 These 2 photos are taken opposite too each other in the same aisle/block. This reinforces the product segmentation by the theme of summer.]]> 2020-09-20 10:00:31 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/761836910 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/763619564 Mannequins
Product placement
Colour blocking
Product segmentation


]]> 2020-09-21 10:38:46 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/763619564 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/763624540 The mannequins are used too display too the customer what the item of clothing would look like on you as a person.
 (an example is the photo of the basketball player display)

]]> 2020-09-21 10:42:21 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/763624540 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/763635398 Adidas use the colour blocking technique too make the display of products look more attractable because the colours of the shoes are similar or are in rows of the same colour which improves the chances that a customer will notice the row of colour and increase the chance for a sale because they are more likely too notice the product. ]]> 2020-09-21 10:50:21 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/763635398 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/763659400 Adidas separate there products based on theme and promotions that are relevant at the time. Products such as shirts and shoes are separated and are on different displays in the same area. This is effective because it is more visually appealing too have the items separated and makes the displays look more professional and attractive because Adidas's branding is based around feeling and looking better or different than someone next too you (trendy and modern). ]]> 2020-09-21 11:08:35 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/763659400 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/763662825 2020-09-21 11:11:02 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/763662825 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/763663456 Rows of shoes on display in a shop for Adidas. The white shoes are surrounded by the black shoes which shows the real impact colour blocking has on a display.]]> 2020-09-21 11:11:29 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/763663456 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/763668442 Adidas have specific items located at checkout or near checkout because the item is more likely too be bought as an extra or as you are heading out of the shop.
An example would be the having socks near the checkout which means that when a customer buys a pair of shoes and because the shoes and socks are products that go with each other, the customer is more likely too buy the socks then apposed too when they are walking around the shop normally. This suits the product as being located near the final place you pay at which means theirs a sense of urgency between the cashier scanning the product and the customer thinking " do i need this" or "i could do with that aswell" which therefore increases the chance that a sale will happen.]]> 2020-09-21 11:14:58 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/763668442 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/767554671 2020-09-22 10:41:09 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/767554671 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/767600640 2020-09-22 11:11:07 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/767600640 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/767601744 2020-09-22 11:11:54 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/767601744 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/767609161 2020-09-22 11:16:40 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/767609161 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/767610755 2020-09-22 11:17:33 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/767610755 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/767613326 2020-09-22 11:19:11 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/767613326 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/771496546 2020-09-23 10:28:57 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/771496546 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/771496847 Located right next too the checkout where customers are inclined too buy a pair of socks with a sale of a pair of shoes.]]> 2020-09-23 10:29:11 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/771496847 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/771498429 The image in Signage is relevant too my point so that image is my reference for the Colour Style point.]]> 2020-09-23 10:30:19 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/771498429 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/771508034 2020-09-23 10:37:08 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/771508034 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/771508534 The white and brown colours of the tables and worktops complement each other which incites the customer too buy the whole kitchen set together apposed too a section or piece of it]]> 2020-09-23 10:37:30 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/771508534 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/771513837 This will get the store publicity because people on social media will see the picture. This then leads to more people talking about the mannequin which results in the business gaining more attention online and publicity. Therefore more people are likely to go into the store and see the mannequin and then possibly buy the shirt the mannequin is wearing.]]> 2020-09-23 10:41:14 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/771513837 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/775530904 2020-09-24 12:58:19 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/775530904 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/775563284 2020-09-24 13:06:25 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/775563284 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/775591707 2020-09-24 13:12:37 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/775591707 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/775612944 This suits the product because segmenting products by the theme they have can allow for a display that all encompasses that specific theme. This means that if all the Christmas themed items are placed together, you are more likely too get a better aesthetic because products such as toy elves, reindeer and snowmen together allows for the theme too be clearly shown which increases the chance a customer will buy the product because of the theme it is suggesting.]]> 2020-09-24 13:17:11 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/775612944 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/775652793 2020-09-24 13:25:57 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/775652793 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/775658737 2020-09-24 13:27:16 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/775658737 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/775661822 Having the signs laid out in this way will drive sales because a customer on there way too a desired product might follow the signs and on the way too the product, pick up another item as they see it which increases the chance that a impulse buy will happen and therefore more money and profit.]]> 2020-09-24 13:27:59 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/775661822 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/775717073 Placing the flowers outside and near the entrance of the shop is for maximum impact because having the colorful plotted flowers at the front of the shop apposed too midway through the shop give a greater chance that more people see the flowers and more people get attracted too it and look at them.]]> 2020-09-24 13:39:33 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/775717073 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/947256860 2020-11-20 22:01:28 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/947256860 q200640 https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/947258048 Overhead sign displayed in Homebase showing the location of garden tools. Very high up and the text is very easy to read.]]> 2020-11-20 22:02:05 UTC https://padlet.com/q200640/ek9hquet1x3mtvhu/wish/947258048