For Generation Z's, like myself, it is such a blessing that we get to have a broad access to a wide variety of media through the power of the internet. For music lovers - again, like me - I could go all day listening and subscribing to music that fit my taste. Although I have a diverse appetite for music, one thing that I look for in these artpieces would be the story within the song over its beat. With rap music, I get to learn about the struggles of the artists, their wisdom, and be motivated with their confidence and artistry. This generic, and at the same time enjoyable sophisticated crafts make it enjoyable to listen to. The fact that I speak the same language with Pinoy artists and with awareness to the life and struggle in the Phippines only makes it more related not only for me but apparently to millions of Filipinos that subscribe to our rap artists, which makes it gratify the need for reassurance and motivation that makes us persevere to attain a better life. Moreover, the lifestyle that is associated with these artists in terms of fashion and swagger, makes it more appealling to the youth. With the rising number of teens that have heard about them, and do what they do, it has become a collective identity that some individuals just cannot afford to miss out. This being said, the waves that rap music has been making, mostly in social media, has impacted many and have instilled hiphop culture to a majority of listeners. Curious onlooker soon become consumers of this Popular Culture and some may like it and some may move on to the next trendy thing. It's safe to say rap music is reaffirming and motivating, or maybe purely entertaining to its frequent or first time listeners. To me, one thing is for sure; Pinoy rap satisfies my cognitive, diversion, and identity needs.