How to Communicate with Stakeholders by https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3 Scroll down and across the canvas to discover each of the three steps in delivery communications. Content in this presentation was adapted from (Barber, Rodriguez, and Amis 2016, 313 - 332) en-us 2022-02-02 13:53:16 UTC 2025-10-25 13:21:48 UTC hello@padlet.com Step 1: Set the objective apoliticalcourses https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025387467 2022-02-02 13:54:31 UTC https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025387467 apoliticalcourses https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025396426 Clarity of purpose is essential when it comes to planning your communications. 

You need a clear idea of what you want to achieve when engaging with key stakeholders. That objective is expressed as the impact you want to have on the stakeholder as a result of your interactions. It should be underpinned by ‘what’ you want to communicate overall.
]]> 2022-02-02 13:58:48 UTC https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025396426 Step 2: Develop the message apoliticalcourses https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025504650 2022-02-02 14:44:07 UTC https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025504650 apoliticalcourses https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025506168 Once you have a clear objective, you need to craft a compelling message to help you achieve it. You will likely need to develop different messages for different priority stakeholders but they should all be consistent and aligned with your goals and strategies. Alternatively, you can form an overarching message, which you adapt slightly for different audiences. Whatever you choose, your message should contain the three elements presented below.]]> 2022-02-02 14:44:36 UTC https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025506168 2.1 The what apoliticalcourses https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025509068 Think about how the message will inform your audience.  Are you explaining your goal, how the strategy will work, or what you want them to do? Have a clear takeaway.]]> 2022-02-02 14:45:52 UTC https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025509068 2.2 The why apoliticalcourses https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025510584 You need to provide a compelling rationale for your ‘what’. 

The ‘why’ in your message should be connected to both a practical and moral purpose. Why does your goal matter for service users; why is this approach the best way to achieve it; why should the stakeholder support you?

The most compelling messages provoke an emotional reaction. think about your objective in Step 1: what do you want them to think or feel.]]> 2022-02-02 14:46:31 UTC https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025510584 2.3 The how apoliticalcourses https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025511130 This is the extra layer of detail which supports the ‘what’ in your message. How will the strategy work in practice; what are your targets and trajectories; what exactly is expected from them? This part of the message supports the ‘do’ element of your objective.]]> 2022-02-02 14:46:45 UTC https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025511130 Step 3: Plan your communications apoliticalcourses https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025827860 2022-02-02 16:57:02 UTC https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025827860 apoliticalcourses https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025836123 The next step is to plan your communications with stakeholders over the course of your delivery effort. Now that you’ve set clear objectives and crafted a compelling message, this is where you focus on amplifying your voice throughout the system.]]> 2022-02-02 17:00:39 UTC https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025836123 apoliticalcourses https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025844047 Your milestones (only select a few over a 12 month period) serve as checkpoints at which you will need to update key stakeholders or gather their input. You can use your objective and key message to develop a consistent plan for what you want to communicate to stakeholders and when. 

Figure 3, below, shows what a template of a communications plan looks like, which is followed by an application to the fuel poverty programme in Figure 4. As you can see, the plan does not need a lot of detail; bullet point summaries for each field should be sufficient.
]]> 2022-02-02 17:04:00 UTC https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2025844047 apoliticalcourses https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2027502504 You've reached the end of the process. Return to the lesson page to discover how to drive communications throughout the delivery effort.

Don't forget to add this webpage to your favourites for easy access in the future.]]> 2022-02-03 13:49:36 UTC https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2027502504 apoliticalcourses https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2027549514 Scroll back up and across to view Step 2.]]> 2022-02-03 14:12:03 UTC https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2027549514 apoliticalcourses https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2027550120 Scroll back up and across to view Step 3.]]> 2022-02-03 14:12:21 UTC https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2027550120 apoliticalcourses https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2047006140 Your communications can impact people in different ways. Consider what you would want your audience to think, feel, or do if you were to successfully communicate with them. Figure 1, below, presents the communications objectives for the fuel poverty programme outreach drive.]]> 2022-02-14 19:02:21 UTC https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2047006140 Figure 4: SHIP Communications Plan apoliticalcourses https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2108496393 2022-03-22 22:56:50 UTC https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2108496393 Figure 1: Communications Objectives apoliticalcourses https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2108496427 2022-03-22 22:56:52 UTC https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2108496427 Figure 2: Key messages apoliticalcourses https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2108496453 2022-03-22 22:56:54 UTC https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2108496453 Figure 3: Delivery communications plan template apoliticalcourses https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2108500906 2022-03-22 23:01:41 UTC https://padlet.com/apoliticalcourses/ej91p5n1pqjh3pt3/wish/2108500906