UI/UX Design by Xin Ping Xandra Wong

101 UX Principles

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Design Process in Interface Design

xwong2 — 2025-01-12 07:22:15 UTC

Effects of UI/UX on Application Sales

xwong2 — 2025-01-12 07:35:31 UTC

First impressions matter, and often times, this is what grabs users' attention and convinces them to try the product. However, it doesn't stop there. How well the product functions and serves the users will also affect the sales.

Laws of UX

xwong2 — 2025-01-12 07:36:52 UTC

This book offers a condensed collection of psychological, cognitive, and behavioral ideas. It encourages designers to design with a psychological approach instead of modelling the usual case studies and real world examples, taking human experiences into consideration.

Applying user-centered design to mobile application development

xwong2 — 2025-01-12 07:40:34 UTC

When conducting user testing, it's important to provide users with the real usage context and device to identify the areas for improvement.

Importance of color in marketing

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UI vs UX

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Example End Result of UI/UX Design

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UI/UX Design Tips in Mobile Applications

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How UI/UX improves an app's performance for the users

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10 UI Design Tips

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Laws of UX Website

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UX Magazine

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UI/UX Impact on Business

xwong2 — 2025-01-22 08:46:55 UTC

Suggested Methods to Measure Success Metrics for UI/UX Designs

Importance of UI/UX Design

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Impact of UI/UX design in today's digital world

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Provides statistics to measure their impact

McKinsey & Company: The Business Value of Design

xwong2 — 2025-02-02 01:08:00 UTC

McKinsey & Company is an American multinational strategy and management consulting firm.

Design Value Index Results & Commentary from the Design Management Institute (dmi)

xwong2 — 2025-02-02 01:34:34 UTC

This report extends on the idea that “design-centric” companies perform significantly better than their competitors, showing a 211% return over the S&P 500.

Common design mistakes

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Method to measure usability

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Achieving ROI with UX design

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3 Myths About Calculating the ROI of UX

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xwong2 — 2025-02-04 22:30:35 UTC

Articles highlight the importance of user-centredness in developing good designs. Developing functions that don't result in user satisfaction can be extremely costly, in terms of time and money.

Choice of blue is worth $80 million

xwong2 — 2025-02-04 22:47:44 UTC

According to Microsoft's research, it is said that changing to a specific color of blue for the links on Bing was worth at least $80 million as it emitted more confidence.

Designing an e-learning platform using the design thinking method

xwong2 — 2025-02-04 22:58:28 UTC

How changing a button resulted in a $300 million revenue

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Removing the need to sign-up before checking out did the job

Case Study on Going

xwong2 — 2025-02-05 02:18:55 UTC

How a three-word A/B test led to triple-digit conversion growth

The End Goal of Design Thinking: Be Desirable, Feasible and Viable

xwong2 — 2025-02-05 07:56:30 UTC

Desirability: Do people want this?
Feasability: Is it possible to achieve this?
Viability: Can the company profit from this solution?

We can first think about desirability then look at the other two lenses.

Design Thinking

xwong2 — 2025-02-05 08:05:58 UTC

Employing the design thinking process, designers typically have 5 phases to go through:

Empathizing - conducting user research
Defining - identifying the problem
Ideating - generate ideas/solutions
Prototyping - build prototypes/simulations of their designs
Testing - test their final solutions with users and reiterate designs as needed

Statistics for the "$300 Million Button"

xwong2 — 2025-02-05 08:34:54 UTC

The Dark Patterns of UX Design

xwong2 — 2025-02-17 10:30:51 UTC

"Design is inherently a persuasive act, where the designer creates intentional change in the world that either directly or indirectly induces behavioral or social change"

This article builds on Brignull's idea of dark UX patterns, grouping the identified patterns into nagging, obstruction, sneaking, interface interference, and forced action. These designs have the malicious intent to lead users to do things unwillingly or unknowingly.

Impact of Color & the Psychology of Marketing

xwong2 — 2025-02-17 10:34:33 UTC

Dr. Harry Brignull's Hall of Shame

xwong2 — 2025-02-20 00:26:35 UTC

A distinguished UX director who compiled a list of cases where deceptive design were used.

What is UX/UI?

xwong2 — 2025-03-14 02:57:08 UTC

You’ve got to start with the customer experience and work back toward the technology – not the other way around. -- Steve Jobs

UI vs UX under 2 minutes

xwong2 — 2025-03-14 03:04:17 UTC

UI Dark Patterns & Where to Find Them

xwong2 — 2025-03-14 08:10:57 UTC

"95% of the analyzed apps contain one or more forms of Dark Patterns and, on average, popular applications include at least seven different types of deceiving interfaces. The online experiment shows that most users do not recognize Dark Patterns, but can perform better in recognizing malicious designs if informed on the issue."

Template for the two cats talking

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Example of Two Cats Trend

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Meta pushes user to “consent” to unrestricted use of their data

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Example of "Forced Continuity" - Coursera Subscription Receipt

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Computer Cat Meme

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Video 2

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Video 1

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What makes a dark pattern dark?

xwong2 — 2025-03-14 08:35:37 UTC

"Luguri and Strahilevitz propose one possible threshold: if the uptake rhttps://dl.acm.org/doi/pdf/10.1145/3411764.3445610ate associated with a user interface is over doubled in comparison to an alternative user interface, then the user interface is a dark pattern. The rationale, they argue, is that this test means a user’s uptake is more likely than not attributable to a dark pattern."

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UI/UX designer's workspace

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