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      <title>Jeremy Scales - Advert Production Log by Jeremy</title>
      <link>https://padlet.com/JeyScal/AdProductionLog</link>
      <description></description>
      <language>en-us</language>
      <pubDate>2016-11-11 09:54:48 UTC</pubDate>
      <lastBuildDate>2016-12-16 13:59:31 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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         <title>Synopsis of Advert</title>
         <author>JeyScal</author>
         <link>https://padlet.com/JeyScal/AdProductionLog/wish/141678922</link>
         <description><![CDATA[<div>The advert will start off with a single person (be it male or female) sitting outside a café having their mobile device in their hand. The phone’s screen will not be seen. The person will smile as the <strong>Air Ltd </strong>logo pops in and floats about. Next comes the subject who is working out while listening to music, phone is next to a portable speaker. Again the Air Ltd logo will pop up. A group of students are posing for a picture that'll be posted on social media, Preferably the image will be indoors or outdoors. The Air Ltd logo will pop when the cellular device owner uploads the image. A montage will show others using Air Ltd tariff service. Advert will end with the three SIM types (Standard, Micro and Nano) lined up in height order with the new tariff range <strong><em>"Ether"</em></strong> appearing next to it. Lastly, the Air Ltd logo and slogan will be displayed.</div>]]></description>
         <enclosure url="" />
         <pubDate>2016-12-05 09:34:33 UTC</pubDate>
         <guid>https://padlet.com/JeyScal/AdProductionLog/wish/141678922</guid>
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      <item>
         <title>Changes to Idea</title>
         <author>JeyScal</author>
         <link>https://padlet.com/JeyScal/AdProductionLog/wish/141679420</link>
         <description><![CDATA[<div>Some scenes were cut due to time and were replaced with scenes that was able to do on the day. Instead of having the logo float about, it will appear at the end of the advert over a motion footage.</div>]]></description>
         <enclosure url="" />
         <pubDate>2016-12-05 09:36:52 UTC</pubDate>
         <guid>https://padlet.com/JeyScal/AdProductionLog/wish/141679420</guid>
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         <title>Shooting Day 01</title>
         <author>JeyScal</author>
         <link>https://padlet.com/JeyScal/AdProductionLog/wish/141680394</link>
         <description><![CDATA[<div>First day of shooting the advert, I focused on 5 different subjects. A group of two sitting, talking to each other while having their phones in their hands like typical teenagers. Next was having a side on shot of someone walking while on their phone. Another was a guy waiting for his bus, playing a mobile game. Lastly of a student surfing their phone while working. The location used was Epping Forest College Interior (4th Floor walkway and Media Dept. rooms) and Debden Broadway&nbsp;bus stop.</div>]]></description>
         <enclosure url="" />
         <pubDate>2016-12-05 09:42:04 UTC</pubDate>
         <guid>https://padlet.com/JeyScal/AdProductionLog/wish/141680394</guid>
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         <title>Shooting Day 02</title>
         <author>JeyScal</author>
         <link>https://padlet.com/JeyScal/AdProductionLog/wish/141682908</link>
         <description><![CDATA[<div>Day 2 was the action shoot. I was with my actor who was prepared to ride to the various locations. First location was near Willow brook Primary school in Leyton Jubilee Park. I used this location to get the more wilderness, middle-of-nowhere vibe for the advert. I only got a couple test shots and planned on returning later that day. Next was in the Olympic Park near the VeloPark. </div>]]></description>
         <enclosure url="" />
         <pubDate>2016-12-05 09:55:08 UTC</pubDate>
         <guid>https://padlet.com/JeyScal/AdProductionLog/wish/141682908</guid>
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         <title>Day 03 - Reshoot</title>
         <author>JeyScal</author>
         <link>https://padlet.com/JeyScal/AdProductionLog/wish/143122675</link>
         <description><![CDATA[<div>With the re-shoot, I decided to use a shoulder mount to steady my camera while i tracked my subject. Conventionally its meant to rest on the user's shoulder but instead i adapted it and produced a much more viable option and more stable. The reason i needed to re-shoot was because the first take was too shaky and unusable.</div>]]></description>
         <enclosure url="" />
         <pubDate>2016-12-12 14:30:40 UTC</pubDate>
         <guid>https://padlet.com/JeyScal/AdProductionLog/wish/143122675</guid>
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