Industry Analysis Radley by Paula Agnes https://padlet.com/paula_sharlea/industryanalysisradley en-us 2018-10-31 10:12:00 UTC 2024-11-21 19:42:18 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/322686876/710c130bceaf9205204e9ab426c3124f/RADLEY_LOGO.jpg Market overview paula_sharlea https://padlet.com/paula_sharlea/industryanalysisradley/wish/298933802 - Leather goods/accessories market in the UK
- luggage and bags segment
- premium ladies handbags (subsegment)
- around 16mln consumers (women, UK)
- market value is increasing ]]> 2018-10-31 12:41:08 UTC https://padlet.com/paula_sharlea/industryanalysisradley/wish/298933802 Opportunities paula_sharlea https://padlet.com/paula_sharlea/industryanalysisradley/wish/298965488 - using social media platforms to increase brand awareness and engagement
- personalisation of handbags
- e-commerce to boost online sales
- expansion of product offering  
 

]]> 2018-10-31 13:37:03 UTC https://padlet.com/paula_sharlea/industryanalysisradley/wish/298965488 Threats paula_sharlea https://padlet.com/paula_sharlea/industryanalysisradley/wish/298965565 - uncertain economic situation in the UK (Brexit)
- pressure groups influencing demand for leather goods

]]> 2018-10-31 13:37:09 UTC https://padlet.com/paula_sharlea/industryanalysisradley/wish/298965565 Consumer trends paula_sharlea https://padlet.com/paula_sharlea/industryanalysisradley/wish/298965609 - customer preferences tend towards smaller bags
- increasing customers' disposable incomes and growth in consumer spending 
- growing demand for personalised bags
- consumers seek unique designs, incentivised by appealing prices]]> 2018-10-31 13:37:15 UTC https://padlet.com/paula_sharlea/industryanalysisradley/wish/298965609 Competition paula_sharlea https://padlet.com/paula_sharlea/industryanalysisradley/wish/298965787 - market is segmented
- moderate level of rivalry 
- top players have differentiated product offerings, distinct brand images 
- main competitors include: Fiorelli, Dune, Ted Baker, Kate Spade, Lulu Guinness, Karen Millen and Osprey 
- competitors adopt various differentiation and focus strategies, e.g. Ted Baker's specific designs appeal to the young, Radley seeks to attract young and mid-age women who want to manifest their personalities using handbags]]> 2018-10-31 13:37:33 UTC https://padlet.com/paula_sharlea/industryanalysisradley/wish/298965787 Economic features paula_sharlea https://padlet.com/paula_sharlea/industryanalysisradley/wish/299014327 - both the revenue and volume of the market are growing at compound annual rate above 7%
- oligopolistic competition
 ]]> 2018-10-31 14:58:15 UTC https://padlet.com/paula_sharlea/industryanalysisradley/wish/299014327 paula_sharlea https://padlet.com/paula_sharlea/industryanalysisradley/wish/300203137 Breakthrough opportunity]]> 2018-11-04 16:30:01 UTC https://padlet.com/paula_sharlea/industryanalysisradley/wish/300203137 paula_sharlea https://padlet.com/paula_sharlea/industryanalysisradley/wish/300206654 Focus on online sales and ecommerce ]]> 2018-11-04 16:50:22 UTC https://padlet.com/paula_sharlea/industryanalysisradley/wish/300206654 Key success factors paula_sharlea https://padlet.com/paula_sharlea/industryanalysisradley/wish/300209535 - exclusivity; limited editions, personalised products
- innovativeness; design and responsiveness to customer's needs and trends
- the balance between superior quality and design and the price; affordable luxury
- brand's personality and perceived emotional benefits ]]> 2018-11-04 17:05:40 UTC https://padlet.com/paula_sharlea/industryanalysisradley/wish/300209535 paula_sharlea https://padlet.com/paula_sharlea/industryanalysisradley/wish/300215617 2018-11-04 17:40:30 UTC https://padlet.com/paula_sharlea/industryanalysisradley/wish/300215617