Design Thinking: Pre-Reading Questions for Intensive 1 by Wendy https://padlet.com/wendy_lindsay/egxhxoha7y0p First read and then post questions under each of the readings for others to consider en-us 2018-01-09 02:39:16 UTC 2026-02-03 05:31:59 UTC hello@padlet.com KATE - When do you consider ethical implications in Design Thinking? + Is success only measured by profits? https://padlet.com/wendy_lindsay/egxhxoha7y0p/wish/447827832 In response to Brown & Martin (2015) article 'Design for Action'. 

In this article  the Innova Schools in Peru are presented as a successful example of design thinking being used in implementing change in systems.  However, some of their claims are questionable. The schools are presented as "affordable" (p.62), but they cost $130 a month which is a 1/4 of the median income in Peru ($430)*. This obviously rules out the schools as an option for the majority of the population.  They also claim they are a success because the students perform at a higher level in tests than the country's average. However, multiple studies around the world show that the socioeconomic status of the parents plays the biggest influence on test scores. As only wealthy people can attend these schools it is not surprising that they perform better than poorer parts of the population. Coming back to my question: Where does ethics come into Design Thinking?  Would Australians be okay with Coke or  another multinational company setting up schools specifically with the aim of developing customers? Hopefully not. So why is it okay for a bank to target all of the market of people, who may have had the education and money to  lobby for a decent public school system in Peru. Why is it okay for a bank to control the schooling of their future customers? Presumably these middle class people who are happy with their children's education will no longer vote to pay higher taxes to improve the schooling of those who can't afford $130 a month.
How should success be measured with design thinking?




*https://www.salon.com/2015/09/27/the_business_school_trained_are_taking_on_education_but_what_about_the_teachers_and_students/]]> 2020-02-20 02:27:23 UTC https://padlet.com/wendy_lindsay/egxhxoha7y0p/wish/447827832 a1763663 https://padlet.com/wendy_lindsay/egxhxoha7y0p/wish/449244052 -  How small medium enterprises can be benefited from 3d printing technology as it has been widely adopted by big companies in order to stay competitive and grow? (The 3d Printing Revolution)
-  As majority of the materials used in 3d printing technology is not environmentally friendly, how can an innovation be brought to both benefit the industry and environment all together? (The 3d Printing Revolution)
-  IDEO believes that passion and culture play important role in the process of brainstorming, team building and prototyping, however, some people find it hard to connect their passion and innovation at the same time in order to create element of effective surprise. How to deal with this situation? (Playing around with brainstorming)
-  Innovation alone is considered not enough if customers cannot capture value from it. As value differs from one person and another, how can value be accepted by the society as a whole? (Playing around with brainstorming)
-  Designing an innovative and eye catching product is something. However, in the context of Tesla’s Cybertruck, the design is considered by many as weird, uncool or even ugly. Right after it was introduced by the CEO Elon Musk, the meme of the truck has filled out social media. More interesting is Elon Musk revealed that more than 250,000 pre order accepted shortly afterward. How can this happen? Something mocked as ugly and weird has attracted attention of customer. (design for action)
-  Is there any real example of how a design thinking principle can be applied to manage intangible thing particularly to trigger creative mindset of the students? (design for action)
-  Design projects must pass three stages: inspiration, ideation and implementation. These three phases often require more people, more human resources to be executed. Some introvert might find hard to work with others and often stuck if they do it alone. How to overcome this? (design Thinking)
-  Design thinking is believed to be one of the approach to innovation. How does it differ from first principle thinking as often stated by Elon Musk as the approach to solving problem in the context of entrepreneurship? (Design Thinking)
- Radical approach is often hard to be accepted by vast majority people. Is there any better approach to do this? (Romer's radical approach to economics)
-  Does it has to be a radical changes of product or service to be considered as innovation? Or small percentage of change could be considered as innovation too? (Romer's radical approach to economics)

]]> 2020-02-24 01:07:56 UTC https://padlet.com/wendy_lindsay/egxhxoha7y0p/wish/449244052 Kate - In response to 'The Printing Revolution' https://padlet.com/wendy_lindsay/egxhxoha7y0p/wish/449380689 Could the use of local printing significantly cut down on the air miles or carbon footprint of products?  - Will this be enough to compensate the introduction of more plastic products into our environment? 
Will the use of printing see a shift back to manufacturing in expensive nations/regions such as Australia, the US, Europe etc -  What does this mean for lower income economies who rely on manufacturing?

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