What is Consumer Research? and what for? by Lecturer https://padlet.com/genpose01/egqjzu4xxfkhbgs en-us 2025-09-13 00:52:16 UTC 2025-09-15 02:15:02 UTC hello@padlet.com https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584404064 Gathering info about consumers

]]> 2025-09-15 01:55:28 UTC https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584404064 https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584404611 Consumer research is the process of studying consumer behavior, preferences, needs, and motivations.

]]> 2025-09-15 01:55:47 UTC https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584404611 https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584405339 What for: Gaining new ideas from potential/current customers, measure target groups (the scope)


What is: process of analyzing consumer wants, needs, and behavior

]]> 2025-09-15 01:56:02 UTC https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584405339 https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584406436 customer research is studying customers to know what they need and want, so businesses can make better decisions and satisfy them

]]> 2025-09-15 01:56:22 UTC https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584406436 https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584406448 To know customer preferences to better understand the market

]]> 2025-09-15 01:56:22 UTC https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584406448 https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584406991 Consumer research is collecting and analyzing information about,

Needs and wants

Buying behavior

Perception of attitudes

Decision making process

]]> 2025-09-15 01:56:39 UTC https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584406991 https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584408051 understanding what people like, need, and why they buy things, so businesses can make better products and connect with customers

]]> 2025-09-15 01:57:06 UTC https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584408051 studying what the market wants https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584408202 2025-09-15 01:57:12 UTC https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584408202 https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584408225 Consumer research is finding various information about consumers and how they behave to be able to cater to their needs and wants.

]]> 2025-09-15 01:57:13 UTC https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584408225 https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584408276 Consumer research (is when we analyze customer behavior) is one of the most important and beneficial step that helps at targeting the market in order to increase / leverage the sales of our business

]]> 2025-09-15 01:57:16 UTC https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584408276 https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584408356 To collect data about consumers so you can see what their desire is

]]> 2025-09-15 01:57:19 UTC https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584408356 https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584408363 In my opinion consumer research is important for companies to understand the markets in which they operate and how to meet their consumers needs by gaining insight on behavioral aspects

]]> 2025-09-15 01:57:20 UTC https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584408363 https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584408405 I think Consumer research is a process of gathering qualitative and quantitative data about the business’ consumers, this is so that the business can understand the motivations, preferences, and buying behaviors, therefore strengthening brand positioning

]]> 2025-09-15 01:57:22 UTC https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584408405 https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584408461 I think consumer research as a business is when we study about the target customer’s behavior, including what they like, want and needs. If as a consumer is when we check on the products that we want to buy before purchasing.

]]> 2025-09-15 01:57:24 UTC https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584408461 https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584410379 Consumer research is a process of collecting information about consumer preference

It helps business understand their target market and improve their products

]]> 2025-09-15 01:58:22 UTC https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584410379 https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584411701 In my opinion consumer research can be social media and online behaviour because it provides insight into what people think, feel and act. and what it can be for is to understand customer needs.

]]> 2025-09-15 01:59:05 UTC https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584411701 https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584413183 It's about research methods (qualitative and quantitative)

to get information from customers

]]> 2025-09-15 01:59:40 UTC https://padlet.com/genpose01/egqjzu4xxfkhbgs/wish/3584413183