1. List the digital platforms you've used in the last 24 hours:

In the last 24 hours, I have used the following digital platforms:

* Google: To search for information, read news, and access Google services such as Gmail and Google Drive.

* Facebook: To connect with friends and family, view news, and for entertainment.

* YouTube: To watch music videos, movies, vlogs, and other content.

* Instagram: To share photos and videos, follow friends and celebrities.

* TikTok: To watch short, humorous, and creative videos.

* E-commerce sites: To shop online.

2. Choose an instance where you interacted with an online ad, post, or brand:

* Brand/Product: Adidas- A famous sports shoe brand.

* Where you saw it: Facebook ad.

* What made you click: The shoe's eye-catching design and information about a special discount program.

3. Did this digital marketing strategy work?

In this case, the digital marketing strategy was partially successful. I clicked on the ad and visited the brand's website to see details about the product and promotions. However, I didn't buy immediately because I wanted to compare prices and designs with other brands.

What stopped you from buying (if applicable):

* Price: I wanted to look for better options with a more suitable price.

* Designs: I wanted to see more designs to choose the most satisfactory pair of shoes.

* Time: I didn't have time to make a purchase decision right away.

In the past 24 hours, I have used several digital platforms, including:

• Google: Searching for work-related information and electronic products.

• Facebook: Checking news, updates from friends, and participating in community groups.

• Instagram: Scrolling through my feed, watching Stories, and following content from influencers.

• YouTube: Watching tech reviews and product comparisons.

• Shopee/Lazada: Browsing and comparing prices of electronic products.

2) Interaction with an Online Ad

• Brand/Product: Sony WF-1000XM4 wireless earbuds.

• Where I Saw the Ad: On Instagram Stories.

• What Caught My Attention:

  • The ad featured a trusted tech reviewer I follow.

  • It promoted a 20% discount for 24 hours.

  • The ad had a professional product image and a short video showcasing the active noise-canceling (ANC) feature.

  • A "Buy Now" button led to the product page on Shopee.

3) Did the Digital Marketing Strategy Work?

• I clicked on the ad and visited the product page on Shopee.

• However, I did not buy immediately because I wanted to:

  • Compare prices on other platforms like Lazada and Tiki.

  • Watch more reviews on YouTube and read customer feedback.

  • Consider my budget before making a final decision.

Why I Didn’t Purchase Right Away:

• Even though the ad was engaging, I wanted to make sure it was the best price available.

• For a high-value product, I needed more time to think before making a purchase.

Evaluation of the Marketing Strategy:

• Effective in capturing attention: The ad used a credible influencer, attractive visuals, and a tempting discount.

• Not convincing enough for an instant purchase: High-value products require more research before buying.

• Possible Improvements:

  • Include real customer reviews in the ad to increase credibility.

  • Create a stronger sense of urgency, such as "Only 5 units left at this price!"

2, i interacted with an ad for a local brand’s new products (clothes), i clicked on it because of their new product increased my curiousity

3, i think their strategy was worked, because they reached a lot customers have the same taste with me and may they create orders from that

but i didnt buy anything because their price and their product are still not meet my criteria to buy

2. I have interacted with an ad in facebook of gymstore. An famous brand in vn that brings high quality with affordable price of gym supplements. The main thing that catch my eye with this ad is its description about the creatine a newest product form them that helps the users to boost abilities, get stronger, bigger and recover faster. On top of that, this supplement is 100% safe with no downside.

3 In my viewpoint, I think it works for me . Becuz it targets  my needs and wants. Actually, i has sign up and bought this product from them 

- Google

- YouTube

- Facebook

- Instagram

- TikTok

2. Interacted with an Online Ad, Post, or Brand:

- Brand/Product: Razer Headphones

- Where I Saw It: Instagram

- What Made Me Click: An influencer I follow posted a review about the headphones and mentioned a discount code for followers.

3. Effectiveness of the Digital Marketing Strategy:

- Outcome: I did not purchase the headphones.

- Reason: Although the review was positive and the discount was tempting, I decided to compare prices and read more reviews on other platforms. During my research, I found a better deal on a different set of headphones that had more features suited to my needs.

I chose to buy an airpods case on TikTok shop when seeing an advertisement pop-up during last night, because of its cuteness, and I think their strategy is quite effective because their advertisementcan attract me click on the product details and decide to buy it

Facebook: Used to view daily life and text with everyone

Instagram: Used to view, share personal life and text with everyone

YouTube: See videos about mukbang for entertainment

Tiktok: Surfing short videos for entertainment

2.

During surfing Tiktok, I noticed an item when I saw a video with a friend KOL used and linked in the cart in the cart

3.

Maybe this strategy is effective when I also added the cart but has not decided to buy because of the comparison of quality and price with similar items on other platforms like Shoppe

Cosmetic products

I saw it on instagram

I click on thay because of high quality image, clear products and colour, specific kind of products. Moreover, its a famous brand with signature product (lipstick).

3. Effective digital marketing strategy

Reasons: provide clear products, clear description under the picture, knowing clearly about products. But i decided to buy online through shoppe with cheaper price and freeship

• Shoppe 

• Grab 

• Tiktok shop 

• Uniqlo app 

• Facebook

• Instagram 

2. By chance, I am very interested in an advertisement for jeans pants by Pealo-a clothing brand on Instagram. Due to creative design with a vintage vibe, and also by the famous KOL on Tiktok namely Tan Pham, who have the same style with me, i deceded to click on the product. 

3. In my opinion,  the marketing strategy totally worked. The reason is that the great decoration of the advertising on a famous social media like Ins makes a huge influence on young customer-the main purpose of the brand.

• Firstly, i into sunglasses so in order to satisfile my habit i will decide to choose the greatest glasses brand throughout others and GENTLE MONSTER is one of that.

• Secondly, this brand concentrate on things that genz level in love with is about the style and the vibe is given. A lot of pop-up store had already global viral because of the biggest impress they did with the celeb.