Why did you choose your target audience? by Johnna Costanza https://padlet.com/jcostanza1/efaobypnovwk Double click to add a post. en-us 2017-09-13 18:30:42 UTC 2017-10-09 19:34:24 UTC hello@padlet.com The Monkey Tail: We started out targeting the elderly because we believe there is a real need to keep this demographic active and connected to the world at large. Many elderly people have difficulty holding their cell phone, especially if they are encumbered by a walker or wheelchair. However, realizing the versatility of our design, we ended up expanding our audience to include other groups that could also benefit from a flexible, hands-free cell phone holder. (The Thundercats!) https://padlet.com/jcostanza1/efaobypnovwk/wish/195356170 2017-10-09 18:58:13 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195356170 Rainbow Brite selected musicians as our target audience because we wanted an application directly to the classroom. It was really important that we focus on a school-based innovation. https://padlet.com/jcostanza1/efaobypnovwk/wish/195356182 2017-10-09 18:58:13 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195356182 Trendy Bendy https://padlet.com/jcostanza1/efaobypnovwk/wish/195356242 We chose our target audience because we feel that teenagers and young adults are more apt to buy cell phone stands.  Our design is flexible and fun!]]> 2017-10-09 18:58:25 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195356242 We choose preteen and young adults because it was a large group that we are familiar with. They are also good consumers. https://padlet.com/jcostanza1/efaobypnovwk/wish/195356333 2017-10-09 18:58:39 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195356333 https://padlet.com/jcostanza1/efaobypnovwk/wish/195356398 We chose our audience based on our own experiences and known needs. Solving a problem that we could relate to seemed like a good place to start.]]> 2017-10-09 18:58:48 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195356398 We chose students and teachers because we know their needs. https://padlet.com/jcostanza1/efaobypnovwk/wish/195356427 2017-10-09 18:58:52 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195356427 Phone Pet https://padlet.com/jcostanza1/efaobypnovwk/wish/195356481 After a long discussion about our ideas we settled on a group that we thought would be the most in need or willingness to purchase an item. ]]> 2017-10-09 18:59:01 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195356481 We started with a needier audience and then found the tech behind the creation a bit too challenging. So, we went for a broader/ more global group. https://padlet.com/jcostanza1/efaobypnovwk/wish/195356484 2017-10-09 18:59:01 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195356484 The Vultrons https://padlet.com/jcostanza1/efaobypnovwk/wish/195356549 We did not want to limit our audience, so we felt that it was important to find a solution for a problem that was universal.]]> 2017-10-09 18:59:13 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195356549 https://padlet.com/jcostanza1/efaobypnovwk/wish/195356570 we wanted to find the audience that would make us the most money 

]]> 2017-10-09 18:59:18 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195356570 We targeted busy parents because we can all relate to that. https://padlet.com/jcostanza1/efaobypnovwk/wish/195356612 The Snorkels

]]> 2017-10-09 18:59:23 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195356612 We chose adults with children because we believed that was the target audience in most need for a hands-free device. asammarone https://padlet.com/jcostanza1/efaobypnovwk/wish/195356707 2017-10-09 18:59:41 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195356707 They have the most need for a phone stand. We started with a target audience and then created the prototype. https://padlet.com/jcostanza1/efaobypnovwk/wish/195356790 2017-10-09 18:59:54 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195356790 My Little Pony https://padlet.com/jcostanza1/efaobypnovwk/wish/195356882 We wanted something to help people with mobility issues and wanted to help create a clutter-free working environment for our students! The amplification would allow multiple users to work off of one SMART phone.


]]> 2017-10-09 19:00:12 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195356882 Mavericks: https://padlet.com/jcostanza1/efaobypnovwk/wish/195356887 As women, we realize there is a need for an easy, handy, and cute carry-all that has many uses.  Our Mobile Pocket fits these needs!!!

]]> 2017-10-09 19:00:13 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195356887 We chose People that multi-task, who need another set of hands https://padlet.com/jcostanza1/efaobypnovwk/wish/195356907 2017-10-09 19:00:16 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195356907 https://padlet.com/jcostanza1/efaobypnovwk/wish/195356994 Relatable to our life experiences.]]> 2017-10-09 19:00:31 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195356994 Rugrats https://padlet.com/jcostanza1/efaobypnovwk/wish/195357041 WE chose our target audience based on our own life experience. All of us have been in the position when we were trying to cook and needed our phones.]]> 2017-10-09 19:00:38 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195357041 https://padlet.com/jcostanza1/efaobypnovwk/wish/195357109 2017-10-09 19:00:52 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195357109 I love Lucy atodorovich https://padlet.com/jcostanza1/efaobypnovwk/wish/195357158 Everyone loves the beach]]> 2017-10-09 19:01:03 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195357158 https://padlet.com/jcostanza1/efaobypnovwk/wish/195357314 Becuase we wanted to target a wide range of the population ]]> 2017-10-09 19:01:32 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195357314 My Little Pony chose teachers and students as well as people who have special needs because everyone can benefit from a hands-free device. https://padlet.com/jcostanza1/efaobypnovwk/wish/195357413 2017-10-09 19:01:55 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195357413 Ponies.. https://padlet.com/jcostanza1/efaobypnovwk/wish/195358619 We wanted to be inclusive to all groups of people, with or without challenges and or disabilities.]]> 2017-10-09 19:05:58 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195358619 Team G.I. Joe jgoodman12 https://padlet.com/jcostanza1/efaobypnovwk/wish/195360279 We started out with the realization that young kids want to watch videos for a longer time than they could hold the phone. That morphed into fitting a device for a shopping cart bar which seemed universal in size but then realized that many other demographics could benefit, especially people who needed two hands for an electric scooter cart.]]> 2017-10-09 19:11:59 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195360279 Parents/adults are always multitasking and need their hands free. When placing your cell phone down, you need a sturdy device to support the phone and you need your phone protected against little hands that might accidentally tip a phone stand over. https://padlet.com/jcostanza1/efaobypnovwk/wish/195365138 2017-10-09 19:30:58 UTC https://padlet.com/jcostanza1/efaobypnovwk/wish/195365138