Group 5 Notepad by Julie https://padlet.com/juliebeusmans/ibfnotegroup5 Keep your ideas and notes here en-us 2020-06-14 10:51:39 UTC 2025-10-15 22:17:17 UTC hello@padlet.com juliebeusmans https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626600672 2020-06-15 03:10:14 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626600672 Owned - Nike https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626603847 Own stores - take data from the app, knows info about you <you can run but you can't hide from Nike!!!> https://digiday.com/marketing/nikes-new-los-angeles-store-merges-community-membership/
https://news.nike.com/news/nike-by-melrose-store-los-angeles
Apps for training
Political stand - create branding]]> 2020-06-15 03:14:13 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626603847 Earned - Nike https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626603947 Political messaging
fans chatter from communities
Create communities: running clubs]]> 2020-06-15 03:14:25 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626603947 Coca Cola https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626607493 Paid - Christmas campaign videos (bringing happiness) 
Paid - Big vending machine
Earned & Paid - Names on Coke cans]]> 2020-06-15 03:20:46 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626607493 Paid https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626608667 Heineken - vending machine. Do an activity to get a free can of beer]]> 2020-06-15 03:22:44 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626608667 Earned - Blogilates rionita1 https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626610104 Social media communities to run competition and facilitate discussions. Also uses competition & blogilates trainers to be feature in sub - brand campaigns]]> 2020-06-15 03:25:26 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626610104 Hybrid of Earned + Paid https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626610600 Pay to get your product featured on review websites]]> 2020-06-15 03:26:26 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626610600 Amazon https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626611828 Owned - Created an amazing ecosystem of owned platform and algorithm

]]> 2020-06-15 03:28:28 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626611828 Hybrid owned + earned https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626612744 Zappos: customer agents are empowered to make decisions and create a community of fans (not just customers) 
Billie razor brand bought by P&G https://www.morningbrew.com/retail/stories/2020/01/10/pg-acquired-billie-womens-grooming-brand.html]]> 2020-06-15 03:30:09 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626612744 Community Circuit Breaker - latest news https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626637175 https://iamaccb.sg/]]> 2020-06-15 04:10:56 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626637175 juliebeusmans https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626637331 2020-06-15 04:11:09 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626637331 Day in the life https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626638330 2020-06-15 04:12:40 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626638330 CSR https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626638581 - Donate to community, e.g. migrant workers, needy families]]> 2020-06-15 04:13:02 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626638581 Dangerous to just do paid media + increase price (profiteering) https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626639255 2020-06-15 04:14:09 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626639255 "I don't care what you use - just wash your hands" https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626640385 2020-06-15 04:15:54 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626640385 B2B - "Coming out of Covid" https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626642472 Concept: - Providing utility: provide the service, not just the product
- [Hybrid Paid & Earned] Partnerships (e.g. mall operators) 
- Sponsor, distribute products to clean up places
- Free service for the first month 

]]> 2020-06-15 04:17:51 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626642472 rionita1 https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626651530 - Rio: Comms from dettol that help offices tell their employees that the office is safe

-Siok - Standard cleaning procedure using Dettol

]]> 2020-06-15 04:30:59 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626651530 Who buys Dettol rionita1 https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626779532 - Families
- 91.17% use search on desktop, which is reason to optimise our search engine & direct to information rather than promo ]]> 2020-06-15 06:33:53 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626779532 What marketing do they do rionita1 https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626779753 - Youtube
- Science-based: "kills 99.9% of germs", "please spread the message to help stop the spread of germs - read guidelines here"
- Instructional videos

Banner ads, Videos
  •  Focusing on family with young kids
  • Promotional bundle deals, thematic to festive seasons, killing germs, cool effect(hot weather recently), 
  • Message around: Protection,  killing germs
- Top 3 sites directed from Dettol MY are eComm > opportunity for promos on eComm 


]]> 2020-06-15 06:34:05 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626779753 How does it compare to Competitors rionita1 https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626780024 - Uses more videos than Lifebuoy, Clorox]]> 2020-06-15 06:34:20 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626780024 Google trends Malaysia https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626787808 Infographic on YouTube importance for every age group in Malaysia]]> 2020-06-15 06:40:04 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626787808 https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626791859 2020-06-15 06:42:58 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626791859 Top YouTube Malaysia ads https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626792105 dettol video no7 in April 2020: 8 steps to help stop respiratory viruses from spreading]]> 2020-06-15 06:43:08 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626792105 https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626794135 2020-06-15 06:44:33 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626794135 Potential partners - based on audience interest rionita1 https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626796738 2020-06-15 06:46:28 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626796738 https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626797168 2020-06-15 06:46:47 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626797168 Google trends Malaysia Dettol https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626803059 2020-06-15 06:50:42 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626803059 Google trends Dettol Malaysia https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626803557 related queries]]> 2020-06-15 06:51:03 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626803557 Google trends Dettol Malaysia https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626804383 related topics]]> 2020-06-15 06:51:37 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626804383 https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626837038 2020-06-15 07:14:07 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626837038 15min | Pick 2 customer motivations and brainstorm around how this might guide your ideas for Dettol. https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626847478 choosing 1 and 5 
1: Landlord/mall owner wants to keep tenants safe (for their well being + not being seen as a cluster). creating a happier, safer and healthier workplace is well aligned with Dettol brand values.
5: as a landlord/mall owner I want to be seen to make the right choice when malls reopen so that it drives confidence and brings consumers back. Long term, my reputation will be positive and I should get more quality tenants

]]> 2020-06-15 07:21:02 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626847478 https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626861388 Context: In Phase 2, retail shops, consumer services and sports facilities reopen

Objective: Help businesses get ready for safe opening in Phase 2

Customer Motivation:  I need to keep my family/tenant safe and well. I want to be seen to make the right choices

Idea 1: Dettol will be donating Dettol cleaning products to major shopping malls in Singapore for 1 month. After the first month, Dettol will provide full suite of service/delivery of the products companies can easily re-order on a regular basis

  • To encourage business to practice good sanitation & hygiene for their customers
  • To build confidence around consumers heading out after CB
  • Create a healthier, happier and safer workplace

Owned
  • Press Release
  • Website: Campaign information and sign ups
  • Socials : Keeping work place sanitized, how often should you clean the office? Getting staff ready. How to hold meetings while SD, 
  • Linkedin: content around workplace focusing on staff encouragement, well being at work for employees, surviving in the covid world.
  • Retail partners: discount on full suite of Dettol products?Email: campaign blast 


    Earned
  • Partner with govt body for SMEs to spread the word 
  • Story in media
  • Halo effect on consumers
  • Testimonials
 
 
Paid
]]> 2020-06-15 07:29:37 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626861388 https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626916714 2020-06-15 08:05:51 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626916714 Dettol Marketing Campaigns https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626919418 https://www.referralcandy.com/blog/dettol-marketing-strategy/

1. Understanding user behaviour
2.Leveraging influencers -"word-of-mouth"
3. Utilising social media platforms]]> 2020-06-15 08:07:41 UTC https://padlet.com/juliebeusmans/ibfnotegroup5/wish/626919418