Communications: MarComm by Connor Allman https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp Please complete this Padlet to share your team's pluses, deltas, and Draft 22-23 SY Strategic Priorities. School Leaders will have an opportunity to provide feedback and dot vote on priorities during the SL Stepback on 2/17. Thank you! en-us 2022-02-09 02:35:57 UTC 2022-02-17 22:12:48 UTC hello@padlet.com Timeliness https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2043055681 Marcomms routinely gets feedback from NeST and SLs that we are responsive and timely in our projects, hitting our deadlines.]]> 2022-02-11 19:25:23 UTC https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2043055681 Collaboration https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2043056877 We get high marks on NPS and anecdotal feedback that we collaborate well with other teams. We try to work in service model where we serve each region's needs while balancing priorities.]]> 2022-02-11 19:26:07 UTC https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2043056877 High-Quality Work https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2043058768 Our results are routinely high-quality, engaging, and visually-appealing. We get a lot of great feedback on our videos especially, and the inspirational stories we share internally and externally.]]> 2022-02-11 19:27:21 UTC https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2043058768 Reactive & tactical approach to digital marketing this year https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2043060358 In the 21-22 school year, digital marketing has been less strategic and more reactive. We're looking forward to having a fully onboarded Marketing Manager to spearhead these efforts in the year ahead.]]> 2022-02-11 19:28:18 UTC https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2043060358 Struggle to Prioritize Long-Term Projects w/ Crises https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2043061286 Our team has always had dual roles pushing long-term strategic projects forward while also dealing with the everyday crises of schools. This was compounded by COVID-19 and has taken more team capacity than anticipated. We're moving towards regions and schools handling crises comms and webinars, storytelling more themselves, but still get pulled in a lot.]]> 2022-02-11 19:28:57 UTC https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2043061286 Need to publicize our work and resources more https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2043064090 We often get asks for things that can be created easily from templates, or people think we are not supporting work that we are. We need to be more visible about sharing resources and showing schools how we support them with tools and training.]]> 2022-02-11 19:30:47 UTC https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2043064090 CRM Implementation likely will require another pilot year before applying scalable network-wide system https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2043064378 Our pilot CRM for tracking the new family journey is finally moving families through the funnel, but has not yet implemented the powerful marketing integration tools we have to use. Recommending we do a second year piloting the software in DC and CA only.]]> 2022-02-11 19:30:57 UTC https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2043064378 Increased team capacity this year! https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2043067305 Adding Taylor to Marcomms as well as her hiring of a Marketing Manager, plus Nadine's new role has added capacity to our team to be able to increase our impact.]]> 2022-02-11 19:32:47 UTC https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2043067305 Since shifting family recruitment to the Mar/Comm team, it feels like we have seen less in terms of communication and partnership. https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2053902767 There has been no communication about our enrollment and recruitment strategy and this is concerning given that all regions are currently not meeting enrollment targets.]]> 2022-02-17 19:06:40 UTC https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2053902767 Appreciate the weekly OM emails and updates. yjaimes1 https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2053904691 2022-02-17 19:07:42 UTC https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2053904691 Inclusion of highlighting educators who are AAPI. We (students and staff) are nearly invisible in our work and dedication to the RPS network mission simply because our students don't all look like us. We are still here fighting the same fight for educational equity for ALL students. A lot of "awareness" around AAPI has appeared to be more performative and a means to simply "check the box" when no actual consideration is given. It is rare to see an AAPI family highlighted for anything. Keeping us invisible perpetuates the notion that AAPI people are without struggle or adversity. https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2053913848 2022-02-17 19:12:41 UTC https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2053913848 Culturally Responsive/Conscious aaguilar79 https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2053914678 What systems are in place are there to make sure that communication is vetted so that racial and culturally insensitive information is not being shared across our organization in staff facing communication?]]> 2022-02-17 19:13:07 UTC https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2053914678 DEI aaguilar79 https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2053916448 What is the MarComm strategy for a more culturally/racially representative MarComm team?]]> 2022-02-17 19:14:05 UTC https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2053916448 Visual Storytelling https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2053927832 Often there are written publication, that share some stories about families or staff. Interested in seeing more visual storytelling for students, families, leaders and teachers to really display the great things that we doing at Rocketship.]]> 2022-02-17 19:20:21 UTC https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2053927832 Social Media Presense https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2054005418 Being a fairly big organization I would expect a bigger presence and impact on social media - how to get more people to see and hear the great work being done]]> 2022-02-17 20:06:10 UTC https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2054005418 https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2054156992 Disconnect with the Engagement team understanding communities outside of the Bay Area and acting with distance from students, their families, and school-based staff. Being defensive in receiving feedback makes it difficult to build relationships and connections. ]]> 2022-02-17 22:02:51 UTC https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2054156992 https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2054159626 More members of the MarComm coming from an education background, specifically with Rocketship. ]]> 2022-02-17 22:05:16 UTC https://padlet.com/callman_indepcontractor/edzbcq8vqyz8v4qp/wish/2054159626