Fundamentals of Marketing - Analysing the Marketing Environment by https://padlet.com/ronaldoyee_161/ecyj19l5ehz6 en-us 2017-04-29 10:37:47 UTC 2018-02-07 04:53:26 UTC hello@padlet.com Marketing Environment ronaldoyee_161 https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169005092 The marketing environment consists of the micro-environment and the macro-environment
Micro-environment are actors near the company that affect its ability to serve its customers
Macro-environment are larger societal forces that affect the micro-environment ]]> 2017-04-29 10:39:06 UTC https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169005092 Micro-environment ronaldoyee_161 https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169005206
  • Company
  • Suppliers
  • Marketing Intermediaries
  • Competitors
  • Public
  • Customers
    • ]]>     2017-04-29 10:42:51 UTC https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169005206     Company ronaldoyee_161 https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169005246 The company consists of top management, finance, research and development, purchasing, operations and accounting. ]]> 2017-04-29 10:44:17 UTC https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169005246 Supplier ronaldoyee_161 https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169005262 Suppliers provide resources needed for the company to produce its goods and services. 
    The supply, availability and costs of resources from the supplier are critical in the customer value delivery system]]>     2017-04-29 10:44:57 UTC https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169005262     Marketing Intermediaries ronaldoyee_161 https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169005328 Marketing Intermediaries help the company promote, sell and/or distribute its products to final consumers
    • Resellers help find customers and sell products to them
    • Physical Distribution Firms help move goods
    • Marketing services agencies are consultants for research, advertising and media
    • Financial intermediaries help financial transactions and insure the company
    ]]>     2017-04-29 10:46:43 UTC https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169005328     Competitors ronaldoyee_161 https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169005451 The value our company offer must be greater than the value our competitors offer]]> 2017-04-29 10:51:34 UTC https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169005451 Publics ronaldoyee_161 https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169005467 Publics are groups of people who has a potential or actual interest or impact on an organisation's ability to achieve its objective
    • Financial publics are banks, investment houses, stockholders etc. that determines the company's ability to obtain funds
    • Media publics are newspapers, magazines, TV, radio etc. that carries news, features, editorial opinion etc.
    • Government publics are governmental organisation that issues product safety, truth in advertising etc.
    • Citizen-action public are non-governmental organisations that may question actions by consumer organisations, environmental and minority groups
    • Local publics are a small group of people in a country. e.g. neighbourhood residents and community organisations
    • General publics are publics in the country. Their attitude towards the company's products and activities will affect its buyings
    • Internal publics are workers, managers, volunteers and the board of directors in a company. Their positive attitude can spill outside the company
    ]]>     2017-04-29 10:52:08 UTC https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169005467     Customers ronaldoyee_161 https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169005665 Consumers are individuals who buy the company's product for personal consumption
    Business can buy goods and services for further processing or use in their production process
    Government can buy goods and services to produce public services
    International markets consist of buyers from other countries
    Reseller markets are markets that buy goods and services to resell at a profit]]>     2017-04-29 10:59:00 UTC https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169005665     Macro-environment ronaldoyee_161 https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169046664
  • Demographic
  • Economic
  • Natural
  • Technological
  • Political
  • Cultural
    • ]]>     2017-04-30 09:15:02 UTC https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169046664     Demographic ronaldoyee_161 https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169046694 the statistical study of the human population size, density, location, age, gender, race, occupation etc.
    Demographic trends in Singapore include rising women participation, lower birth rates, ageing population, increase gap between high and low income groups, preference for larger house, better educated, well-travelled and more white-collar workers]]>     2017-04-30 09:16:03 UTC https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169046694     Economic ronaldoyee_161 https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169046814 consists of factors that affect customer's purchasing powers and spending patterns. This includes the income distribution and the income level]]> 2017-04-30 09:19:40 UTC https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169046814 Natural ronaldoyee_161 https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169046854 Marketers or marketing activities may use up natural resources as inputs.
    This includes increase pollution, shortage of raw materials and increase government intervention]]>     2017-04-30 09:20:30 UTC https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169046854     Technological ronaldoyee_161 https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169046924 forces that invent new technologies which can create new products and market opportunities ]]> 2017-04-30 09:22:23 UTC https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169046924 Political ronaldoyee_161 https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169046958 This includes increased legislation whereby laws are enforced for competition, fair trading practice, environmental protection, product safety, truth in advertising etc. This protects consumers, companies and society]]> 2017-04-30 09:23:40 UTC https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169046958 Cultural ronaldoyee_161 https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169047018 Institutions and other forces can affect a society's basic values, perceptions, preferences and behaviours
    Core beliefs are passed on from parents to children. These can affect buying behaviour.
    Social responsibility include protecting long-run interest of consumer and environment
    Cause-related marketing is the type of marketing where companies perform worthwhile cause, such as fund-raising for charitable organisations]]>     2017-04-30 09:25:18 UTC https://padlet.com/ronaldoyee_161/ecyj19l5ehz6/wish/169047018