Pocket is designed for saving articles, web pages, and videos for later consumption. Personal bookmarking and creating a curated reading list are its main features. The interface is clean, utilizing tags for organization. 

On the other hand, Pinterest focuses on visual discovery and social sharing. With it, users can create visually appealing boards by collecting and organizing content, primarily images and videos. Users are encouraged to follow others and engage with content shared on Pinterest due its interface being dynamic and socially oriented.   

Pocket appeals to individuals who want a private and focused space for saving and organising articles and resources for personal use. Pinterest attracts users who enjoy visually curated content and seek inspiration for various interests. It has a more social and community-oriented aspect. The choice between the two depends on whether users prioritize personal content curation (Pocket) or a visually dynamic, socially connected experience (Pinterest).