https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09 What goes on in my brain while researching for my campaign. en-us 2021-11-09 14:17:53 UTC 2025-10-31 15:43:38 UTC hello@padlet.com https://padlet.net/icons/png/1f4f7.png mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1878693406 On average, 1 in 20 young people have lost/been bereaved of a parent by the age of 16. That equates to around 112 adolescents in a year that have experienced bereavement before even reaching adulthood.

From personal experience, I feel that adolescents and grief has been overlooked upon within my age range, with older people (who may not necessarily be professionally trained) dismissing the thoughts and emotions that I have felt over time.
For such a long time it felt as if I were in darkness, as if there were no way out of it.

I want to raise awareness of teenage grief and the consequences that develop from that, in terms of how young people that experience it. People need to be aware of the mental health issues that youths may experience over time and its not a joke.

Young people need to know that it is okay to reach out for help and that there is plenty out there for them to use - this campaign will serve the purpose of promoting that help and guidance a bit more.

<sup>*Sources: https://childhoodbereavementnetwork.org.uk/about-1/what-we-do/research-evidence/key-statistics

https://www.childbereavementuk.org/death-bereavement-statistics</sup>]]> 2021-11-09 15:48:47 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1878693406 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1878702358 2021-11-09 15:51:32 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1878702358 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1878705318 2021-11-09 15:52:29 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1878705318 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1878834327 2021-11-09 16:34:18 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1878834327 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1878849945 2021-11-09 16:39:36 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1878849945 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1878850706 2021-11-09 16:39:53 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1878850706 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1878897550 Grief Encounter are a charity known to be supporting children and young people (and their families) gain guidance during their time of loss and even after.

Their primary campaign: 'Go Purple' commences during November time to remember parents that have died, in support for all bereaved young people. 

Why do I think this is effective: I think this is effective because of the mass support that is entailed in this campaign as it's proactive for everyone to get involved in - allowing for young people to feel comforted.]]> 2021-11-09 16:55:45 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1878897550 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1881249565 YoungMinds' soul focus is the mental wellbeing of young people. 
They hold the intention to help those who have been failed by a crisis and other system that is meant to be of service to the young and mental health in general. YoungMinds is an offspring of the mental health charity 'Mind', who serve the same purpose to prevent and help those from reaching mental health crisis point.

YoungMinds has a strategy that they use to base their promises and values on:

• Programme 1: 'Never Alone' - young people to look after their own mental health.
• Programme 2: 'Someone to Turn to' - young people having adults around them who can help.
• Programme 3: 'Powerful Young Voices' - youth-led movement ensuring support is available to everyone who needs it.

]]> 2021-11-10 13:31:56 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1881249565 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1881364071 Reagan displays his story with grief through the use of images, sentimental garments and positioning. 

Daniel speaks about his sudden loss and the things he misses the most about his mum alongside his experience with mental health throughout teenage hood.

Reagan was in the middle of working on his project 'What Light, What Darkness' when his mother passed away. They had pieced together letters that they had written to each other (this was Daniel's way of communicating to his mum about the way he was feeling and the progression of his mental health as a teen).

Displayed in this project is a collection/photographic memoir of his recollection of what he associates with his mum + how he remembers his mum to be.

I'm inspired by his work due to the similarities we both feel in terms of mental health at a young age and post-bereavement nostalgia. Because Reagan uses real images and people within this project (and throughout his work), it can evoke audiences to sympathise and be able to relate in their own way too - highlighting Aristotle's Pathos as the technique used here.]]> 2021-11-10 14:08:27 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1881364071 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1967681272 In today's workshop, we had the chance to take shots with the DSLRs at nighttime with motion and darkened shots.

We revised the meaning making process and call to action of campaign making - keeping this in mind while we were working during this session. ]]> 2021-12-29 13:04:35 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1967681272 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1986416336 I have always been inspired by Kruger's work due to the idea of her placard, typography and heading work. 

The simplicity of a one worded heading being used within her work allows for audiences and viewers to process and be reflective upon their actions and feels. 

Words can mean a lot even if there isn't many given in quantity. Everyone either has a lot to say or not much to say at all. One word or one-lined sentences can have a lot of emphasis and meaning to it all. 

One word can mean so much to one person. Young people, in this case, are very impressionable and will take in the words displayed in the campaigns I will be creating as it isn't too overwhelming.]]> 2022-01-11 16:15:16 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1986416336 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1996493124 My dad sadly passed away when I was only 14 and the amount of changes and challenges that I had to face throughout the rest of my youth was a real eye opener for me to experience. As I was quite close to my dad, I was internally and emotionally  broken due to the attachment I had with him - it was difficult to find the light out of the tunnel.

There were different types of hardships that I went through, most of which were not the best. As a teenager trying to go through life's changes (along with the five stages of grief being another big one) there were many times that it felt as if I was stuck in so much darkness, not being able to escape the pit that I was in. I definitely feel that bottling up my emotions was a big reason behind this. I found it hard to open up and speak to the people around me about loosing my dad and the consequences that came with adolescents' bereavement.

Because of how young I was, older individuals had the tendency to dismiss my emotions if I ever wanted to talk about something that was painful because I was 'too young to know the hardship of it all'. Or this is what it felt like at least. We can definitely regard this as more of a cultural thing because mental health isn't necessarily looked at - I tried not to take this to heart but again, nobody deserves to suffer in silence.
Despite this, it did give me plenty of inspiration and motivation to keep on seeking the help I needed from people I didn't know personally and to simply just speak my mind because it genuinely made me feel a lot more lighter.

No young person experiencing grief in any way, shape or form should ever have to feel limited to how they feel or limited to be able to express the way how they feel. Every feeling and emotion is valid, no matter how young or old you are.


]]> 2022-01-17 19:30:55 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1996493124 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1996503031 Ioanna is another photographer that explores grief, zooming in on the cultural ways of grieving from her native of Greece, comparing the ways that various other cultures and natives grieve too.

Sakellaraki's choice of including grief and culture together is something that I can relate to coming from an ethnic background. I also found it hard to fit in my emotional expression within my surroundings, especially coming from a Filipino background. In typical Filipino tradition, society has an expectation for people to mourn as heavily as possible for a set time period. Similar, to Ioanna's homeland, Mount Poikilo, there are quite extreme expressions of people grieving - quite physical and loud (many tears and many people crying together at the same time), which I found quite surreal and intense as a teen who had been brought up here in the UK.
But it is always interesting and intriguing to see the idea of a community being built up through the grief being felt over a special individual.
The theme of community being explored by Ioanna is something that I want to keep constant throughout my YoungMinds Grief Campaign.
^{*Reference: (Condé Nast, 2021)}]]> 2022-01-17 19:38:00 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/1996503031 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001519830 As much as I loved this image due to the contrasting shades in tone, the image is still not as clear as it should be for an advertisement. 
The dark tones can suggest a sense of a dark beginning, heightening the audience experience. However, it may also be considered as something triggering for certain individuals because of the eerie and uncertain feeling that can be created from this example. 

Furthermore, the face of the person isn't highlighted as much here, which contradicts the major idea of the USP. Having young people being the face of the AD gives reassurance to my target audience that there are people out there who are going through something similar and are reassured that they are not alone within their generation.]]> 2022-01-19 21:35:10 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001519830 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001527734 Cruse is the charity that I have used in a lot more recent time, now that I'm of the older age bracket. Their emailing system has helped me to prepare and cope for certain dates in the calendar that may be sentimental or are hard to deal with considering the loss I've gone through. I usually contact Cruse and their helpline or online system when I find it hard leading up to my dad's death anniversary, Christmas etc.]]> 2022-01-19 21:41:09 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001527734 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001548963 The chosen location remains the same as the one submitted in my assignment, but I felt that the space had to be used a bit more, because this initial picture doesn't seem to be as easy to establish, unlike the final one. 
I felt that more colour was needed for this particular background and needed a bit more life to it.
Post this shoot, I decided to do this again and got Vanessa to stand in the centre of the canteen during the lunchtime rush, which was a lot more effective as it highlights the age of the model in the image as she is in a school setting.]]> 2022-01-19 21:57:25 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001548963 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001617818 Billboard.
I feel that a billboard for this collage based advertisement would also attract older individuals as they walk past and actually realise that young people need to be heard just as much as they do.]]> 2022-01-19 23:01:43 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001617818 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001621566 Digital Poster.
We're in the world of the digital age, the youth in today's society are more likely to pay attention to anything that is attached to a screen - with the motion of something meaningful having an impact on them in an age of emotional suffering in silence within the young generation.]]> 2022-01-19 23:05:50 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001621566 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001630137 Tube Station Poster.
Because most young people tend to travel around using public transport on a frequent level, it would be something beneficial for them to take in the message on the board that David is holding up to remember to check in on themselves mentally and to speak up if they're not doing okay. 
Its always good to think and reflect at the end of a long day while waiting for the train.]]> 2022-01-19 23:15:49 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001630137 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001839369 2022-01-20 02:27:51 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001839369 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001850462 2022-01-20 02:37:19 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001850462 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001858168 I watched an online video on how to use photoshop to create mockups of my campaigns.
This was the new skill I learnt from the production and editing side to things as I barely had much knowledge on using Photoshop beforehand.]]> 2022-01-20 02:43:41 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001858168 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001873279 Following my tutorial with my tutor, I was still torn between taking my shoots in a studio setting or in an outside setting. 

Why studio: A studio setting would give a more intense aura, allowing my target audience to really take in the message of speaking out loud about their thoughts as well as absorbing the stories behind the messages given. The simplicity of the white background used in the studio helped with reducing any overwhelming emotions and allow for young people to simply just reflect and be at peace with their thoughts.

Why exterior locations: The idea of using outside locations could give more character and give much emphasis on the reality of teenage grief and mental health overall as the locations would be something similar to where my audience have originated from. I picked a school setting, a local area, a park - merging these together throughout my campaigns to give a relatable and natural look/feeling.

I ended up picking the idea of exterior shots because of the naturalistic feel and displaying the intention for my audience to be able to fit in a bit more with the advertisment.]]> 2022-01-20 02:56:11 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001873279 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001878407 I wanted to keep the same theme of neutrality within my images and asked each of my models (during test shots and for the final) to give a natural looking face, to emphasise on the seriousness of the topic whilst still being reassuring that there is always help out there. 
The natural look of facial expressions compliment the natural choice of the placards and headings, to make it less intense for my audience to process.]]> 2022-01-20 03:00:28 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001878407 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001881675 2022-01-20 03:03:09 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001881675 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001883691 2022-01-20 03:04:50 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001883691 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001889772 I found that this size and frame was a bit too short to fit in the 'call to action'.]]> 2022-01-20 03:09:36 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001889772 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001899205 I wanted a more natural look to all of my images. As a result I kept everything the same as the natural/original and mostly increased the vibrance and saturation with most of my images, for a bit more warmth. 
My colour scheme is quite a light palette to suit the target audience of 11-25 year olds as they are often associated with more colour and light. This encouraged me to work on the background/surrounding colours a lot more accordingly - with clear focus on the placard.]]> 2022-01-20 03:16:24 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001899205 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001901883 2022-01-20 03:18:24 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001901883 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001913547 2022-01-20 03:27:09 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001913547 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001918587 I had a play around with adjusting my logo and call to action details. This digital poster was harder to think of ideas where I was going to place all the information, without it being too much. I took the same format from the Billboard display and the tube station display, merging the designs together.]]> 2022-01-20 03:31:18 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001918587 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001927861 2022-01-20 03:38:27 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001927861 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001934433 I finalised my billboard display with a white background to compliment the white placards that the models are holding, leaving enough space for the charity information as the call to action. 

The form of laying my images out in a collage are controversial to my original drawn image, but I feel that this layout is a lot more effective as you gain a different kind of feel and background per person and image. My original idea was to have all the models in the same location together holding the signs together at the same time, however it would've given a similar background and feeling from the studio idea discussed earlier.

I want my audience to be reassured that there are many young people going through tough things and were once in a similar position in terms of darkness. The young people part of the advertisement are there to be part of another young person's support system too. ]]> 2022-01-20 03:43:27 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001934433 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001934646 For the portrait based posters, I came to the decision to remove the concept of the hearts (initially drawn in my first draft - seen in the PDF under initial ideas) as I felt that the concept of the placard and messages wouldn't be as consistently portrayed throughout my campaigns. 
Keeping the same concept of writing out words and messages gives a more professional look with the three campaigns as a collective. In addition, the longer messages on these boards giving that short story in order for society, as a whole, to be reflective and sympathetic towards the young.
I decided upon the idea to keep one digital and one as a normal tube station poster. The digital attracts the attention of the young generation as we are in the digital world - all things on screen are most likely to be paid attention to.
The tube poster is something seen on a constant basis, for passengers to absorb such information while on their commute.]]> 2022-01-20 03:43:37 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2001934646 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2002422852 Amy explores the loss and pain that she felt when her late grandmother had dementia and her eventual passing.

Parrish's use of individuals from her family to be part of this online exhibition has allowed me to be able to relate to her story and apply this to my own experience with grief, loss and memory. The use of her family pictures delivers some sort of attachment and sentimentality which gives me the idea to display real stories of how young individuals have dealt with their emotions using YoungMinds (incorporating Barbara Kruger's idea of typography). Thus, this has also inspired me to use the faces of young individuals - to give that basis that the campaign is for young people.]]> 2022-01-20 09:26:50 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2002422852 mviado1120191_2 https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2002489910 The five stages of grief is a breakdown of the different stages of how one feels and progresses throughout their time of recent grieving. 
The charities that helped me out previously all shared this breakdown each time I would have sessions or any questions about the overwhelm in emotions that I was going through at the time. 

The billboard advertisement that I've created suits well with the five stages of grief as there are some emotions displayed through the neutrality of the models' faces. They can depict the different waves of emotions before and after speaking to YoungMinds. The use of placards is also a good break-down to allow for my audience to remember to take one step at a time when it comes to opening up - using the same concept as the five stages of grief. ]]> 2022-01-20 10:04:56 UTC https://padlet.com/mviado1120191_2/ec1y0e9tczc0rj09/wish/2002489910