Change the system with creativity 

Do the Green thing are passionate about
 the possibilities creative work can achieve to change the system. They’re looking for ideas that are brave and surprising, so be bold with your approach. 

How to encourage action 

Awareness is hugely important, but it can only go so far in changing people’s habits. How can you ensure your idea calls people to arms to actively take on your solution? What is the incentive? 

Make it engrained 

One of the toughest challenges is how you can make sure your behaviour change is deeply ingrained across all parts of the industry. For example, social media is a huge driver in promoting and glamorising fast fashion, but this behaviour also still lives in the real world. How can you create a solution that tackles both online and 

offline behaviours? 

Stay green 

Remember, this idea is all about tackling climate change, so you must ensure your idea does not negatively affect the planet in any way, and ideally be climate positive. 

Things to avoid 

You should avoid focusing only on the act of buying from fast-fashion retailers. All types of fashion contribute to pollution, so how can you instead put the focus on changing the system and the mindset? 

You should also consider the wider implications of changing the fashion industry. This isn’t about stopping it in its tracks. Fashion is a major employer around the globe (especially for women in developing countries), so can your response also offer
 a way to make fashion more planet-friendly without sending millions of people
 into poverty?