Luxury Brand Equity and Tools by Jenny Wilson-Hooper https://padlet.com/jennywilsonhooper/FADMUMBAI en-us 2022-11-18 05:46:57 UTC 2026-01-27 23:42:34 UTC hello@padlet.com DIOR https://padlet.com/jennywilsonhooper/FADMUMBAI/wish/2389578023 A brand that speaks for itself, with revolutionary ideas to a strong symbol of the youth of the 21st century. We have seen a consistent rise of the brand in the years 2021 - 2022 from title of dior being listed 23rd most strongest brand to a quick rise to being the first most strongest brand. 

Nevertheless, the brand without a doubt being strong but why has it not peaked in its value?. 

We would love to present an interview with DIOR. 

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Brand Strength 
Talking about aspects that increase the brand strength in terms of its awareness, perception and branding. 

Brand Value
Financial status of the brand, aspects that threaten the brand and reasons why it has dropped in its monetary value.  

Competitors
The threat of digital V/S analogue. ]]> 2022-11-18 08:43:11 UTC https://padlet.com/jennywilsonhooper/FADMUMBAI/wish/2389606788 https://padlet.com/jennywilsonhooper/FADMUMBAI/wish/2389607475 2022-11-18 08:44:01 UTC https://padlet.com/jennywilsonhooper/FADMUMBAI/wish/2389607475 https://padlet.com/jennywilsonhooper/FADMUMBAI/wish/2389608345 2022-11-18 08:44:56 UTC https://padlet.com/jennywilsonhooper/FADMUMBAI/wish/2389608345 LI NING anshulagarwal012 https://padlet.com/jennywilsonhooper/FADMUMBAI/wish/2389609427 Most valuable Chinese Sportswear brand 


]]> 2022-11-18 08:46:10 UTC https://padlet.com/jennywilsonhooper/FADMUMBAI/wish/2389609427 anshulagarwal012 https://padlet.com/jennywilsonhooper/FADMUMBAI/wish/2389609484 It is the fastest growing brand of 2022 up 68% to a valuation of $2 billion.

]]> 2022-11-18 08:46:13 UTC https://padlet.com/jennywilsonhooper/FADMUMBAI/wish/2389609484 The reasons of why the brand has dropped its value: https://padlet.com/jennywilsonhooper/FADMUMBAI/wish/2389619421 Brand Value 2022: Rank 12
Brand Value 2021: Rank 11

  • People buying watches more for an investment rather than watch itself. 
  • All the models that were pumped up, overly hyped—those are the ones that have softened the most. The prices of the popular Rolex during the pandemic had unnecessarily increased. If a watch was $10,000 in October and went to $15,000 by May, the fact that they’re back to $11,000 or $12,000, that’s where it should have always been.
  • Zero stock, always been a supply problem with the brand. 
  • The resale prices were over-exaggerated, paying a fortune for steel watches. Some of the models that just got overpriced are coming back to the store.
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  • People view Rolex as a brand connected to success it is not just a watch but a reward for your success, there is pride in it. 

    • Rolex plays a fundamental part in sports. It is not solely a sponsor but also appears as a partner. 

    • They associate themselves with empowerment, ambassadors like Roger Federer, Michael Buble, increase the value of the brand. 
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