Placement:

This ad was played at the Superbowl so all the football fans and their families. This meant that it was shown to possibly the largest audience on television at any time of the year.

Bandwagon:

Once the Prius chase gets popular everyone starts buying Prii (Plural of Prius), buying Prius toys and there was a song about it.

Are you COOL enough?:

Everyone starts admiring people with Prii. They also start admiring the robbers driving the Prius. One person was asked which one was the hottest and they said the driver.

Repetition:

The car company “Prius” was spoken repetitively. All the people watching the chase were saying it, all the people buying Prii were saying it and the robbers themselves were saying it.

Placement:

The company has heavily invested in advertisements. Grammarly's advertisements appear regularly on Youtube videos. Specifically viewers who are students, or young adults who are researching or writing. Their ads want to capture their consumer's attention by making it relatable to their customer's tasks. 

Brand Recognition:

The whole advertisement is based on people using their products to make their life easier and efficient. The display the iconic green logo throughout the add. 

Are you COOL enough?

The ad shows how the consumer looks so much more intelligent and smooth after he uses Grammarly, compared to at the start of the ad when the user looked like a mess without it. Implying that the product will benefit users greatly and make others think highly of them. 

Brand Recognition: The whole commercial is animated with Apple’s emoji product Memoji. Then towards the end of the commercial they display the Apple Music icon with “watch on” above it, and after the Apple symbol is shown beside the word music (Apple Music.) 

Cartoon Characters: Apple has used this opportunity to animate the commercial with their product Memoji. This appeals to youth and children as they will be attracted to the advertisement. The popular music and the animation create the perfect method to push youth to buy Apple products. 

The Chrome logo is shown throughout the whole advertisement on the bottom right corner. Additionally, whenever Bill Nye makes a comparison between a regular laptop and Chromebook, the Chromebook shows the Chrome logo lighting up while the other one is still on the loading screen. As a bonus, the Chrome logo is very familiar to everyone and the fact that the audience watching the commercial is using a chrome browser makes it more persuasive that their products are better.

The commercial is on youtube because the people who use the internet probably uses computers. 

This advertisement depicts Bill Nye describing the fear the viewer is having of switching a laptop. Bill Nye is indirectly stating that the fear is indeed useless worrying and prohibits the person from making the correct decision, which is buying a Chromebook. He goes over the science, explaining about the Amygdala and Prefrontal Cortex. He also explains the Sunk Cost Fallacy which in turn ridicules the viewer and acts as reverse psychology convincing the audience to buy one. He encourages the audience to be “cool” like other Chromebook users who have no “fear” and stand out from the crowd. 

Bill Nye makes metaphors for “your” low quality laptops. He reinforces the idea that if you don’t switch, then the laptop would soon get viruses, “die” on you, or freeze and explodes or worse. Who wouldn’t want a computer without any of these problems? Getting a Chromebook will be your solution to every tech problem. 

Omission

For the first half of this advertisement, omission is used as a way to draw attention.  As a viewer, you are unsure what all this awkward silence is about, and with the use of playful backing music, it almost seems comical.  They give you little clips of text about how this silence is good, but they still leave you in the dark, curious and attentive for context.  This allows, when the purpose of all the awkward faces is revealed, for them to have your full attention, therefore making the audience internalize it more.

Repetition

Repetition is used heavily in this advertisement, by repeating the awkward silence eleven times within the first thirty seconds.  In addition, this is repeated with different people over almost every time.  Similarly, this is used when the people in the advertisement go through and “seize the awkward silence” part with their answers.  In general, the use of repetition solidifies the concept of the ad “Seize the Awkward”.  Lastly, the use of many different people shows how it doesn't matter who you are, you are capable of supporting others. 

Last Notes:

I also wanted to add is the fact that this ad is very relatable with the use of regular people and situations, allowing the audience to have a real connection to its meaning.  Lastly, It uses the ticking of a clock during the awkward faces part to emphasis the time passing and adding to the “awkward” effect.

This add definitely draws one into the story and give them the idea of the product being ultra-safe for all parties, thus "feeling good."

Volkswagen presents their logo and various products multiple times on the screen, carving the image in ones memory and ensuring the association of the brand and product to the add .

Volkswagen brings their product, name and logo on to the screen multiple times through different approaches: dreams, posters, beds, races, and even card games. This repetition acts as a reminder to the audience of the products throughout the add.

As said before there is lots of repetition.  The ad fabricates the idea that all children are musing about cars. 

In the ad, there are at least ten people all telling the viewers how Sleep Country fixed their sleep. The ad makes it appear like the only way to fix your sleeping problems is to buy a mattress from Sleep Country. To go even further at the end of the ad many customers are even telling the viewers that they should come to Sleep Country and “come see why more Canadians chose to buy Sleep Country”. This commercial is a prime example of bandwagon which is very effective in branding Sleep Country the place to go when you have a sleep problem.

In this ad, there are many testimonials done by several people. They show a wide range of races, ages, sexes and there are people in couples and not in couples. This shows how they have a wide range of beds that can fit anybody and everybody should come to Sleep Country. Also when there are that many customers saying how good something is even in an ad you trust them more compared to a company spokesperson from the company. This is the basic principle that comes with this strategy and it is used to perfection by Sleep Country.

Sleep Country’s jingle is famous. So famous that I bet that at least 80% of people watching this ad could sing to the jingle at the end. This catchy slogan “Sleep Country Canada, Why buy a mattress anywhere else”, It has created so much brand recognition for them it is unprecedented. This jingle is so well known that in this ad they dont even say the jingle, they just play it instrumentally and almost everyone knew immediatly what it was.

Ideal Children and Families

Even though we don’t see much of the family for most of the commercial, by the end we can see, just like in the description of this advertising strategy, the family members are all attractive, they seem to be having a great time eating dinner with their IKEA furniture, and their house isn’t dirty or messy at all.

Omission

It’s interesting that throughout this whole commercial, which is over a minute and a half long, we actually don’t hear anything about the products IKEA is selling.

Are You COOL Enough?

In this commercial, IKEA isn’t trying to make us look like nerds if we haven’t already bought all their products, but they show us how perfect and spotless our homes would look if we did, which they’re trying to convince us will make us happier. In a way, it’s tied to the Ideal Children & Families strategy.